Morten Friberg Jensen

How to build a new unit within a large agency It’s easy to get comfortable sticking to the traditional. But let me tell you, growth doesn’t happen in comfort. You must break the model to be ahead of the curve. And that’s precisely what Stefan Bardega and Kirsti Wenn did at MediaCom. Stefan Bardega and Kirsti Wenn have not been credited enough for their bravery in launching the MediaCom Beyond Advertising team. They saw the opportunity before anyone else, and when media agencies were focused solely on planning and buying, he envisioned something different. A team that could go beyond, a team that could tackle projects media agencies traditionally wouldn’t touch. And let me tell you, that vision was a game-changer. I remember the day clearly. Stefan arranged 1-2-1s with over 50 of us (MediaCom Investment team). I had no idea what my meeting was about, but when I sat down, he shared his vision and asked me a simple question: “Are you in?” I said yes, of course. By the end of the day, the new team was born. Five core units and Head's: - Sports & Sponsorship ( Charlie Dundas, Ryan D'Cruz) - Social ( Matt Bamford-Bowes) - SEO ( Omar Kattan عمر قطان) - Creative ( Tom Curtis) - Mobile. ( David Fieldhouse) I brought data and tech expertise across all units, while Jem Lloyd-Williams handled strategy and content. Their vision was simple: bring these services under one umbrella, give the team freedom to go beyond traditional media, and create something new. We weren’t just selling media plans anymore - we were creating high-profile projects like T-Mobile’s Let’s Dance and winning clients who came to us specifically for MediaCom Beyond Advertising’s services. Here’s the thing: that team was so successful that it was rolled out in over 100 offices globally. And it all started with one brave decision to step outside the status quo. So, what’s the lesson here? Today, every agency is at a crossroads. You’re looking at the rise of retail media, AI, martech…, and the changing landscape. You need to be brave, capture the opportunity, and, more importantly, have the right strategy, resources, and freedom to fail. Their vision didn’t just stay on paper - it translated into tangible, award-winning results. MediaCom Beyond Advertising became its powerhouse, proving that you can break the mould and build something extraordinary with exemplary leadership, the right people, and a clear vision. So, if you’re considering building a new unit in your agency, here’s my advice: Be bold. Get the right people on board. And, above all, commit to your vision. https://lnkd.in/d5t8aqyb

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You can't deny the power of marketing with this case study 🤭🐊 Let us know what you think of leveraging coolness from this recent chat on Gruen below ⬇️   Stream #Gruen on ABC iview ➡️ ab.co/Gruen

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“Brand has never mattered more in B2B.” If you’re a B2B marketer and you haven’t seen this or got your hands on it yet, take a look. dentsu’s global study of B2B buying behaviour has got some revealing insights that can help you with your marketing strategy and your messaging: ·      Brand building jumps from 5th priority in 2023 to no.1 priority in 2024 ·      Ave no. of people involved in the buying group is 7.4 ·      Personal drivers (e.g. needing to feel safe signing a contract) outweigh professional drivers for first time (52% / 48%) ·      Buyers are struggling to see the difference between brands ‘swimming in a sea of sameness’ ·      68% agree with the statement ‘many of the brands I see at work have very similar marketing and communications messages’ – they all sound and act the same’ ·      Initial interaction with a brand being strong, and their credentials (trust) quickly established, can potentially reduce sales cycle by up to 16 weeks You can’t afford to go with the flow and chuck out the safe, same old stuff as your competitors. It doesn’t give people a reason to choose you, so generate it doesn’t get you on buyers shopping lists. Instead, think about brands like Salesforce, Workday or Sage doing things differently. You need to use the power of your brand, develop a distinctive positioning and craft cut through messaging. Get yourself a free copy of the report: https://lnkd.in/eXwq9YEs Think about your marketing activity, and then speak to your current agency or partner about driving improvements. Or speak to us. We get stuck in with businesses to help them build stronger brands that create a competitive advantage and help them win. Let’s chat about how we could work together to help you do brilliant things with your brand and your messaging. The kind of things that build awareness, build trust and drive future sales – the lifeblood of your business. #Brand #BrandStrategy #BrandPositioning #BrandBuilding #BrandAwareness #BrandMarketing #BrandConsultant

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Are you struggling to create ads that truly creates engagement? 🤔 Join us for our upcoming webinar, “How to Master Advertising in B2B,” where Rasmus Vejdegren, will tell all his secrets to engage your target audience like never before!✨ So, why should you join this session? 🗺️ How to find your way to reach (all) key decision-makers 🎯 Persona vs. Company: What’s the scoop? 🪫 Why putting all your eggs in the LinkedIn basket isn’t enough 💻 A demo showing you how to get visible in just minutes   When? 22nd of October, 10:00-10:45 AM. Don’t miss out on the chance to supercharge your advertising strategy and make those dream clients a reality!   Register here and mark you calendar 👉 https://lnkd.in/gk9CDUMt   We can’t wait to see you there!   #Webinar #B2BMarketing #CompanyAdvertising #InZynk #SaaS

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Introducing Alvie, the latest performance marketing optimization platform from Precis, designed specifically for marketers! 🥳 Managing multiple channels with separate reports has made it challenging for marketers to get a clear, comprehensive view of their performance. That's where Alvie comes in. It offers: ✅Transparent and unbiased insights across all marketing channels using custom attribution models ✅A unified view of performance data for easier analysis ✅Accessible, data-driven decision-making for everyone—from CMOs to marketing coordinators Discover Alvie by clicking the link in the comments below!

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Are traditional top-down power structures holding your marketing team back? “True leadership lies not in wielding power but in fostering trust, collaboration, and humanity,” says Joris Merks-Benjaminsen, leadership trainer and former head of Google Digital Academy. Discover how to build a more humane, effective, and sustainable workplace for everyone with Joris’s three steps for “managing without power” ➡️ https://goo.gle/4feRUOa #Leadership #Management #WorkplaceCulture

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🎉 Big news: Alvie is here! 🎉 After years of development, Precis is excited to announce the public launch of Alvie: a performance marketing platform we’ve built to solve the biggest challenges we see brands and marketers facing every single day. Whether it’s juggling data, budgets, or making sense of campaign results, Alvie makes it easier. ✅ Get clarity with easy-to-read reports ✅ Accurate tracking across touchpoints ✅ Optimise your campaigns towards your business goals ✅ Smarter and smoother budget allocation. Level up your marketing game with the tools and practices that set world-class marketers apart. Stay tuned! 🤖

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Insightful!! In a world of RevOps / Revenue Marketing we as marketeers have to rethink and balance budget, actions and effort between short-term (lead generation) and long-term (brand marketing), between capturing demand and generating demand. Where the first one is clearly accountable and measurable, the second one is thought to be analyzed. Definitively, a performance branding framework could give light of a new era and balance the trade-off between both worlds: lead gen and branding. What a wonderful time to be B2B marketeer!!

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Join the IAB Sverige Task Force Programmatic at our office for the next Programmatic Up Talk: More and more media are becoming programmatically accessible. What does this mean for the industry? Over the past 10 years, digital marketing has drastically changed with new ways to buy and sell ads online. The same transformation is now happening within more traditional channels like TV (CTV), Outdoor (DOOH), and Radio (Audio). During this Up Talk, experts from the entire ecosystem will gather to discuss this transformation, debunk myths, and demonstrate the power of integrating traditional and programmatic working methods. Register at the IAB page: iabsverige.se/events/

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Stronic Media is your partner for digital success. We don't do things the same way for everyone. 1. we listen to what you want and make plans just for you. 2. Need a website that shines? We've got it covered. 3. Want to grow your online presence? Our marketing strategies will help. 4. Need to stand out on social media or strengthen your brand? We're here to help with that too. Whatever you need to succeed online, we're here to make it happen. #digitalmarketing #websitedevelopment #ecommercewebsite #staticwebsite #potfoliowebsite #socialmediamarketing

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Are you new to your role as Marketing Operations leader? Navigating the first 90 days is central to your success at the new job! So where do you start? follow the checklist in comments made alongside several marketing operations leaders in leading tech companies.

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Understanding the Marketing Segments: How to Attract Gen Z Customers In the ever-growing digital marketing landscape, Generation-z often known as Gen-Z has remarkably changed the dynamics and strategies of marketing. Born between the mid-1990s and early 2010s, Gen-Z is the frontier of consumerism with unparalleled influence over the world of marketing. According to statistical data, almost 40% of the shoppers around the globe are Gen-Z. Not only that, sources from the BBC confirmed that Gen Z represents spending power of $360 billion in the US. To thrive in this era, businesses must master the art of segmentation and tailor their strategies to resonate with the preferences of this generation. It won’t be long before Gen-Z will take over the global retail spend. By 2030, there will be an increase of global retail spend for this market segment. (Source: Afterpay) Here’s what modern brands need to know to craft compelling marketing campaigns...Read More in the link below ⬇ ⬇ https://lnkd.in/dtyegijK

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Is it possible to build a website and generate organic traffic without any type of backlinks? Sure, but you won’t reach any top positions 🚀 To separate fact from opinion, we conducted the biggest Link Building Case Study in the Nordics. Curious? Discover how you can gain access to the Case Study at the bottom of this post. 🔎 Our questions going in: 🔹 How far can you get with a site without any backlinks? 🔹 How far can you get with a site with backlinks? 🔹 What type of links are the best? The world of SEO and Link Building is obscured by mist, myths, and murky waters that can be hard to navigate, even for the most hardened SEO-folk.  Instead of navigating through the rumor mill, we put four different types of links to the test: 1. PBN links 2. Niche links 3. Premium links (So-called big links) 4. International Guest Post 📈 We built four sites on equal footing and tracked their development over 18 months. During the study, we were able to confirm some suspicions, we encountered unforeseen challenges, and we got answers to all our questions. Key takeaway: Top rankings require an effective link building strategy. But what links work the best? How long until you see visible results? What happens if you remove all backlinks from a site? 🕵️ Comment ‘BRUNCH’ down below, and we will grant you access to our extensive Case Study! 👇 Stay tuned for more updates - We are working hard to demist the world of SEO and can be confident in disclosing that more exciting case studies are underway. #SEO #DigitalMarketing #LinkBuilding #OrganicTraffic #Backlinks

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Imagine driving 40% of your revenue through just one channel.    Well, that's exactly what Zizzi, a leading plus size fashion brand, is doing with e-mail marketing.    And a central part of their success is the use of E-mail Triggers - automated e-mails based on specific customer behaviors and events. Here's a sneak peek into their results:   🛒 Abandoned Cart e-mails drive 35x more revenue compared to campaign e-mails   👗 Category Interest Triggers see Open Rates at 60+%   🏷️ Price Drop e-mails conversion rates peak at 8.3%   A big shout-out to Team Zizzi for these amazing results! Curious to know more about how Zizzi works with e-mail triggers - and what they look like in practice? Dive into the full case story here: https://lnkd.in/d2M_BiNY

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⚠️ Heads up: boring but crucial topic ahead ⚠️ SPF, DKIM, DMARC… headaches for all sales and marketers. Yet, this is what will determine if your email lands in the main inbox 🎉 or in spam 🚩 (among other things). After putting so much effort into creating your first campaign, It would be such a shame to ruin it due to tech settings, right? Today, discover our dedicated resources to master deliverability, and learn tips to stay under LinkedIn's radar 📸 Grab your lesson of the day in the comments 👇

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⚠️ Heads up: boring but crucial topic ahead ⚠️ SPF, DKIM, DMARC… headaches for all sales and marketers. Yet, this is what will determine if your email lands in the main inbox 🎉 or in spam 🚩 (among other things). After putting so much effort into creating your first campaign, it would be such a shame to ruin it due to tech settings, right? Today, discover our dedicated resources to master deliverability, and learn tips to stay under LinkedIn's radar 📸 Grab your lesson of the day in the comments 👇

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For companies operating in digital, the amount of content can get out of hands – especially if you’re aiming high with personalisation and an omnichannel approach to digital commerce. 🚀 To succeed in digital sales, a systematic and strategic approach is needed to administer all the content. That’s what content orchestration is all about. In our new article, Elli Pyykkö shares how to ace content orchestration at scale. Give it a read! 👇 #contentorchestration #digitalcommerce #sellbetter

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