NewC Sport

👨📲 S.E. Palmeiras has set a new global standard by becoming the first football club in the world to fully implement facial biometrics at all stadium entrances at Allianz Parque during matchdays. At NewC Sport, we’re proud to have played a small part in implementing the facial biometrics project together with Bepass. The technology has revolutionized stadium access, ensuring that only verified ticket holders enter – and effectively combating scalping and improving fan security. 👮 The facial recognition system not only identifies unauthorized ticket usage but has also helped São Paulo's authorities detain individuals with outstanding warrants – and locate over 250 missing persons during matches. 💪 This technology enhances the match-day experience by creating a safer environment for fans while strengthening law enforcement efforts. Big kudos to Palmeiras for the exemplary commitment to digital development and fan experience improvements! 🙌 Read more about this innovative step here: https://lnkd.in/dyyepAbp ➖➖➖ 💡 At NewC Sport, our mission is to bring football clubs and their stakeholders closer together creating commercial growth and long-term success. With a holistic approach and innovative digital solutions, we strengthen the social, cultural, and emotional ties between clubs, supporters, sponsors, and local communities. Our goal is to turn every matchday into a memorable and profitable event. As a strategic digital development partner, we help football clubs grow in three ways: 💰 ECONOMY – we help clubs boost the matchday-related economy. 🥳 EXPERIENCE – we help clubs improve the matchday-related experience. 🌱 CHARITY – we initiate environmental or social charity projects to support the local community surrounding the club. #MatchdayEconomy #MatchdayExperience #FanEngagement #DigitalDevelopment #DigitalStrategy #CSR #StrategicPartner #FootballEconomy #FacialRecognition #AccessControl #Ticketing

⚽🤝 NEW PARTNER: SANTOS FC | Two weeks ago, Santos Futebol Clube achieved promotion to the Brazilian Serie A. The club of the legend Pelé returns to the best league after one year in the second tier. The impressive promotion marks the perfect occasion to announce our new partnership with the legendary club. 🙌 At NewC Sport, we are extremely proud and excited to be working with Santos Futebol Clube, one of the most successful clubs in Brazil. Santos FC was established in 1912 and is famous for creating world-class players like Pelé, Neymar and Rodrygo. The club was the first football club in the world to score 10.000 goals. In the 1960’s, the golden generation with Pelé in front won an astonishing 24 titles. Our promising partnership with Santos FC is already in motion, starting with digital improvements in the ticketing area. We can’t wait to help the club reach new commercial heights; improving the matchday-related experience and strengthening the matchday-related economy! 🚀 Photo & logo: Santos FC ➖➖➖ 💡 At NewC Sport, our mission is to bring football clubs and their stakeholders closer together creating commercial growth and long-term success. With a holistic approach and innovative digital solutions, we strengthen the social, cultural, and emotional ties between clubs, supporters, sponsors, and local communities. Our goal is to turn every matchday into a memorable and profitable event. As a strategic digital development partner, we help football clubs grow in three ways: 💰 ECONOMY – we help clubs boost the matchday-related economy. 🥳 EXPERIENCE – we help clubs improve the matchday-related experience. 🌱 CHARITY – we initiate environmental or social charity projects to support the local community surrounding the club. #MatchdayEconomy #MatchdayExperience #FanEngagement #DigitalDevelopment #DigitalStrategy #CSR #StrategicPartner #FootballEconomy

🌍⚽ Building Bridges in the Football Business! ⚽🌍 NewC Sport recently had the pleasure of visiting the inspiring FBIN Conference in Mallorca. 💡 At Iberostar Estadio, our representative Frederik Riber Larsen had the pleasure of connecting - and reconnecting - with many interesting and talented people from across the football industry. 👏 Huge kudos to Thomas Maurer and the team for delivering another great event. Your passion for fostering collaboration and innovation in football truly shines through. We're already excited for the next summit in Budapest on March 19th - let’s keep driving the beautiful game forward together! #FootballBusiness #Networking #NewCSport #FBIN ➖➖➖ 🚀 At NewC Sport, our mission is to bring football clubs and their stakeholders closer together creating commercial growth and long-term success. With a holistic approach and innovative digital solutions, we strengthen the social, cultural, and emotional ties between clubs, supporters, sponsors, and local communities. Our goal is to turn every matchday into a memorable and profitable event. As a strategic digital development partner, we help football clubs grow in three ways: 💰 ECONOMY – we help clubs boost the matchday-related economy. 🥳 EXPERIENCE – we help clubs improve the matchday-related experience. 🌱 CHARITY – we initiate environmental or social charity projects to support the local community surrounding the club. #MatchdayEconomy #MatchdayExperience #FanEngagement #DigitalDevelopment #DigitalStrategy #CSR #StrategicPartner #FootballEconomy

🐓⚽ Not only one, but TWO major Cup Finals are coming up in November for our Brazilian partner, Clube Atlético Mineiro. 🏟️💥 This Sunday, on November 10th, 'the roosters' will play against Clube de Regatas do Flamengo in the second leg of the Brazilian Cup Final. At home, at Arena MRV, the roosters must win by at least two goals after a 1-3 defeat in the first leg. ⚔️ On November 30th, Clube Atletico Mineiro will face Botafogo de Futebol e Regatas in the CONMEBOL Libertadores 2024 Final at Estadio Monumental in Buenos Aires, Argentina. Some exciting and nerve-wracking weeks await for the thousands of passionate CAM fans. We wish you guys the best of luck! 🍀🤞 Photo: CAM ➖➖➖ 🚀 At NewC Sport, our mission is to bring football clubs and their stakeholders closer together creating commercial growth and long-term success. With a holistic approach and innovative digital solutions, we strengthen the social, cultural, and emotional ties between clubs, supporters, sponsors, and local communities. Our goal is to turn every matchday into a memorable and profitable event. As a strategic digital development partner, we help football clubs grow in three ways: 💰 ECONOMY – we help clubs boost the matchday-related economy. 🥳 EXPERIENCE – we help clubs improve the matchday-related experience. 🌱 CHARITY – we initiate environmental or social charity projects to support the local community surrounding the club. #MatchdayEconomy #MatchdayExperience #FanEngagement #DigitalDevelopment #DigitalStrategy #CSR #StrategicPartner #FootballEconomy

🏆💙 Champions for the 24th time in club history – what an achievement! Huge congratulations to our valued partner, Malmö FF, for securing yet another Swedish Championship! With two rounds remaining, Himmelsblått (The Sky Blues) tops the table with 61 points from 28 matches. With 53 points in second place, Hammarby can no longer catch up. Since the new millennium, Malmö FF has been a dominant force in the Allsvenskan, clinching an impressive ten league titles: 2004, 2010, 2013, 2014, 2016, 2017, 2020, 2021, 2023, and 2024. Graphics: Malmö FF ➖➖➖ 🚀 At NewC Sport, our mission is to bring football clubs and their stakeholders closer together creating commercial growth and long-term success. We use innovative digital solutions to strengthen the social, cultural, and emotional ties between clubs, supporters, sponsors, and local communities. Our goal is to turn every matchday into a memorable and profitable event. As a strategic digital development partner, we help football clubs grow in three ways: 💰 ECONOMY – we boost the matchday-related revenue. 🥳 EXPERIENCE – we improve the matchday experience. 🌱 CHARITY – we initiate environmental or social charity projects to support the local community surrounding the club. #MatchdayEconomy #MatchdayExperience #FanEngagement #DigitalDevelopment #DigitalStrategy #CSR #StrategicPartner #FootballEconomy

📺⚽ Are football clubs too reliant on money from TV rights? 📉 Recent years suggest a stagnation or even a decrease in the amounts paid by broadcasters for football media rights in Europe. According to sports media strategist Alessandro Oehy, the reasons for this TV rights stagnation are: 💠 Limited competition for media rights in the European market (too few big broadcasters) 💠 Domestic market saturation (people can't keep paying more to watch football) 💠 Increased competition from other forms of entertainment (streaming services, social media, etc.) Source: Alessandro Oehy’s newsletter on Medium: https://lnkd.in/d4UzceHt (thanks Alessandro for the great insights!) After a "golden era" of seemingly endless increases in TV rights revenue, the positive trend appears to have come to an end... Perhaps now is the time for football clubs to focus on matchday-related income, which they can directly control and grow? At NewC Sport, we interact with clubs daily that have massive untapped potential for boosting their own revenue streams. Our current club partners are living proof that improving matchday and fan experience can reduce reliance on external, uncontrollable revenue sources. With the right strategic mindset and digital solutions - such as membership programs, loyalty schemes, subscriptions, ticket resale, and more - a club's matchday-related economy can grow into a strong and sustainable foundation for the future. ➖➖➖ 🧬 At NewC Sport, our mission is to bring football clubs and their stakeholders closer together creating commercial growth and long-term success. We use innovative digital solutions to strengthen the social, cultural, and emotional ties between clubs, supporters, sponsors, and local communities. Our goal is to turn every matchday into a memorable and profitable event. As a strategic digital development partner, we help football clubs grow in three ways: 💰 ECONOMY – we boost the matchday-related revenue. 🥳 EXPERIENCE – we improve the matchday experience. 🌱 CHARITY – we initiate environmental or social charity projects to support the local community surrounding the club. #MatchdayEconomy #MatchdayExperience #FanEngagement #DigitalDevelopment #DigitalStrategy #CSR #StrategicPartner #FootballEconomy #TVRights

2️⃣0️⃣0️⃣.0️⃣0️⃣0️⃣ At NewC Sport, we have helped S.E. Palmeiras reach a massive milestone: 200,000 members in the club’s Avanti membership program - a new Brazilian record. 🧑🤝🧑 A couple of months ago, S.E. Palmeiras achieved the jaw-dropping number of 200,000 active members in their Avanti program. From January to July this year alone, the club gained 62,000 new members. 💰 As a very tangible result, the club expects to raise more than R$70 million (approx. 11 million Euro) with Avanti in 2024. 🏟️ The massive growth in members is primarily caused by the introduction of a state-of-the-art facial recognition solution on the club's stadium, Allianz Parque - as the first football club in the world. We'll share more about the facial biometrics solution later on :) 🤝 We’re very proud to play a part in the astonishing development in Palmeiras, raising the bar in the football industry – and we’re of course ready to take it to the next level. Congratulations to all the involved people at Palmeiras - well done, you guys! More about the membership growth in this article: https://lnkd.in/dyyepAbp #growingthegame #footballbusiness #matchdayeconomy #matchdayexperience #fanengagement #digitaldevelopment #commercialdevelopement

🚨SOLD OUT IN ONLY TWO HOURS🚨 When the European Champions from Spain visit Denmark on November 15th to play an important Nations League match, they will face a packed Parken Stadium. ⚽ From 10am to 12pm today, thousands of passionate Danish supporters bought every available ticket for the exciting match between NewC Sport partner Dansk Boldspil-Union (DBU) and Real Federación Española de Fútbol. As Head of Communications, Jakob Høyer, puts it in the DBU article below: ”We could probably have sold twice as many tickets for this match, and it only confirms that the interest is enormous". In the same article, DBU Supporter Liaison Officer, Martin Ramtung, says: "It’s absolutely incredible that so many of our fans were ready and made sure the match was sold out just after noon. The stage is set for an unforgettable evening with a visit from the Spanish European champions in an important match in front of a packed Parken. We’re excited to give our players maximum support." 🎫 Please note: Additional tickets might be made available later on. https://lnkd.in/d6ZX7hMz #MatchdayExperience #MatchdayEconomy #FanEngagement #DigitalDevelopmentPartner #NewCSport #GrowingTheGame

🚨 Exciting News from AGF Fodbold! 🚨 As proud digital development partner of AGF, we're thrilled to learn about the club's latest financial results. AGF has achieved a historic pre-tax profit of DKK 76 million for the 2023/24 season. 🎉 No doubt a huge milestone for the club - and a testament to their hard work and dedication both on and off the field. Congratulations to everyone at AGF for this remarkable achievement! 👏 Link to the story (in Danish): https://lnkd.in/dSbdNQRw Since 2022 we’ve helped AGF successfully transition to a subscription-based model, enhancing economic (matchday) stability before the new stadium is ready to open in 2026. As an example, ticket subscriptions and season card holders have increased significantly between 2023 and 2024. 🚀 We also assisted AGF with a newly introduced membership program, which has sold an impressive number of memberships, driven by a successful campaign linked to the Danish Cup Final. 🧑🤝🧑 These different digital initiatives have set a strong foundation for future commercial success, with early indicators showing promising growth in fan engagement. 💪 At NewC Sport, we’re very happy to continue the digital journey with AGF Fodbold who will be playing in a brand-new stadium in Aarhus from the summer of 2026 and onwards. 🤝 Exciting times lie ahead for sure – the potential is huge! #growingthegame #footballbusiness #matchdayeconomy #matchdayexperience #fanengagement #digitaldevelopment #commercialdevelopement

🇧🇷🫱🏼🫲🏻🇩🇰 Last friday, NewC Sport visited Sport Club Corinthians Paulista for a meeting with acting CEO Fred Luz. At the meeting, the parties discussed opportunities, the Brazilian football market and possible synergies. Corinthians is one of the largest football clubs in Brazil - and in the World. The club is known for having some of the most loyal and dedicated fans - around 35 millions fans in total 🙌🏼 ⚽️ Mikkel Skou, Adauto Oliveira, and Nordic Brazilian Capital partner Lauritz Stræde Hansen participated in the meeting on behalf of NewC Sport.