NewC Sport’s Post

📺⚽ Are football clubs too reliant on money from TV rights? 📉 Recent years suggest a stagnation or even a decrease in the amounts paid by broadcasters for football media rights in Europe. According to sports media strategist Alessandro Oehy, the reasons for this TV rights stagnation are: 💠 Limited competition for media rights in the European market (too few big broadcasters) 💠 Domestic market saturation (people can't keep paying more to watch football) 💠 Increased competition from other forms of entertainment (streaming services, social media, etc.) Source: Alessandro Oehy’s newsletter on Medium: https://lnkd.in/d4UzceHt (thanks Alessandro for the great insights!) After a "golden era" of seemingly endless increases in TV rights revenue, the positive trend appears to have come to an end... Perhaps now is the time for football clubs to focus on matchday-related income, which they can directly control and grow? At NewC Sport, we interact with clubs daily that have massive untapped potential for boosting their own revenue streams. Our current club partners are living proof that improving matchday and fan experience can reduce reliance on external, uncontrollable revenue sources. With the right strategic mindset and digital solutions - such as membership programs, loyalty schemes, subscriptions, ticket resale, and more - a club's matchday-related economy can grow into a strong and sustainable foundation for the future. ➖➖➖ 🧬 At NewC Sport, our mission is to bring football clubs and their stakeholders closer together creating commercial growth and long-term success. We use innovative digital solutions to strengthen the social, cultural, and emotional ties between clubs, supporters, sponsors, and local communities. Our goal is to turn every matchday into a memorable and profitable event. As a strategic digital development partner, we help football clubs grow in three ways: 💰 ECONOMY – we boost the matchday-related revenue. 🥳 EXPERIENCE – we improve the matchday experience. 🌱 CHARITY – we initiate environmental or social charity projects to support the local community surrounding the club. #MatchdayEconomy #MatchdayExperience #FanEngagement #DigitalDevelopment #DigitalStrategy #CSR #StrategicPartner #FootballEconomy #TVRights

European Football media rights values are plateauing

European Football media rights values are plateauing

medium.com

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