Salah Al-Dujaili

It’s #FlashbackFriday and we are taking a look back at our influencer marketing capabilities. Recently, we’ve been asked about just that and when at first we were like "why us", we realized quickly how much expertise we do have in the field. From #essence, #Tekken, #CallOfDuty, #Halo, #Superman to #Apex and more.

So we want to use today to take a walk down memory lane because we’ve been creating incredible work that deserves another moment in the spotlight. Plus, we keep discovering just how much these past collaborations say about what we’re capable of today. So let’s revisit our campaign for the launch of Halo Season 2 on Paramount+. We teamed up with Germany’s top cosplayer and stuntman, Ben Bergmann (aka Maul Cosplay) and Halo Season 1 Fight Coordinator Vi-Dan Tran to create exclusive reaction videos. They brought fans into the world of Halo with insights on costume design, stunts, and on-set stories from the first season. Check out their reactions and hear firsthand what went into bringing this legendary game to life on screen. As NERDs we look back with unspeakable fondness on a collaboration like this, where we got to work for one of gaming’s biggest legacy franchises - Thank you to everyone involved and always remember "Spartans never die": https://lnkd.in/eSPVD3-q -- #NerdCulture is #LoveCulture #CommunityCentricCreativity

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This Throwback Thursday we're reflecting on how ProSiebenSat.1 adopted Monterosa to launch weekly interactive videos, to engage their audience during broadcasts. Monterosa / Interaction Cloud powered live interactive formats where the results from the user’s participation flowed straight through to the TV screen in real-time. Now, we help a whole range of customers to increase engagement via our TV Graphics integration, that allows fans to interact in-app and see the outcome on screen during a live broadcast. Find out how you can get your audiences interacting with Monterosa: https://hubs.ly/Q02VwljM0 #AudienceInteraction #InteractiveVideo #TBT

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EURO 2024 is almost here! ⚽️ As you may already know, one way to increase user engagement and user interaction is to pay attention to popular international events. As I've already mentioned in my newsletter, you can create a high level of engagement by changing the theme and mood of your portal in accordance with important events and, even more importantly, publishing appropriate event-related contents. Now is the time to give your users some of the most addictive Football games of the HTML5 games market. Have a quick look at these premium football games! #EURO2024 #FootballGames

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🤔 Ever wondered how top creators keep their audience coming back for more? It's not just about creating great content - it's about smart engagement. 💡 In our latest podcast episode with Maximilian Häusner, we delve deep into the art of using diverse lead magnets to boost viewer retention and convert viewers into loyal followers. 👉 Watch the full video to learn why variety really is the spice of life when it comes to lead magnets! Link in comments 👇 #podcast #vidtao #leadmagnets #youtube #content #engagement

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐆𝐞𝐫𝐦𝐚𝐧 𝐆𝐚𝐦𝐞𝐬 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: 𝐀𝐧𝐧𝐮𝐚𝐥 𝐑𝐞𝐩𝐨𝐫𝐭 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐢𝐧 𝐆𝐞𝐫𝐦𝐚𝐧 & 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐏𝐃𝐅 & 𝐖𝐞𝐛) 🎮📃 How many millions of people in Germany play games? How many people are employed in the games industry? How does Germany compare internationally as a location for games development? The Annual Report on the German Games Industry 2024 is now live and packed with key insights to answer these questions and more! Whether you're an industry insider, a policy maker or a gaming enthusiast, this comprehensive report is your go-to source for the latest data and trends shaping the future of the games industry in Germany. Some highlights from the report: 📈 𝐌𝐚𝐫𝐤𝐞𝐭 𝐨𝐯𝐞𝐫𝐯𝐢𝐞𝐰: Key statistics on the German games market 💼 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐥𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞: All information about the German games industry from companies to employees 👥 𝐏𝐥𝐚𝐲𝐞𝐫 𝐝𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬: Explore who’s playing games in Germany—age groups, platforms of choice, top games & more 🤝 Own chapters for our instiutions: devcom, esports player foundation, Stiftung Digitale Spielekultur, Unterhaltungssoftware Selbstkontrolle USK 🎙 𝐄𝐱𝐩𝐞𝐫𝐭 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞𝐬: Interviews with experts on developments in the protection of minors in Germany, environmental and climate protection in the games industry, and diversity key facts about gamescom & so much more! Read and download the full report for free ⤵ 🔗 English version: https://lnkd.in/d5Ad94jW 🔗 German version: jahresreport.game.de What are your favorite parts of the report? Which aspects are you interested in the most? Let us know in the comments! #gamesindustry #gamingindustry #gamedevelopment #videogames #gaming

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Michael Haenisch, CEO of Freaks 4U Gaming, spoke with Petra Fröhlich at GamesWirtschaft about our announcement of Gamevasion powered by DreamHack - and the rollercoaster of a year leading up to this grand finale of 2024 🎢 The esports winter and market changes have inevitably resulted in the necessary recalibration of our product portfolio and eventual layoffs. But it is not all gloom and doom: With promising discussions underway with sponsors and partners, the inaugural edition of Gamevasion powered by DreamHack is ready to lay a solid foundation for 2024 and beyond, while the acquisition by NODWIN Gaming presents stronger international focus and potential for our business 🌤 More on Saudi Arabia’s investment and the opportunities await in gaming and esports ⬇ https://lnkd.in/d92KQ7u8

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Playable Ads In Germany: A Comprehensive Analysis 🇩🇪 Playable ads have a huge impact on Germany’s ad landscape, with 10% of all impressions coming from interactive ads! 🎮 — How does this compare to the global landscape? — How does this differ between gaming and non-gaming apps? — Which publishers are leading the charge? Our guest author Samet Durgun /., App Growth & Performance Marketing Consultant, uses AppMagic data to answer these and many more questions about playable ads in Germany — one of the key markets for the gaming industry. 📊 Read the full breakdown and discover how interactive ads can elevate your campaigns: https://lnkd.in/d2GccvKY

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Unlock new revenue streams and power up your monetisation game with iion. 💬 Chat with Giuseppe Martoriello or Akshit Desai for more about revenue-boosting strategies for your games. See you at Gamesforum in Hamburg! #GameMonetization #BrandCampaigns #GamesforumHamburg #iioninHamburg #GamePublisher #GameRevenue

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Hendrik Klindworth, co-founder of InnoGames, shared insights on navigating challenges in the gaming industry during an interview with GamesWirtschaft. He discussed InnoGames' strategic shift after the 2023 restructuring and emphasized the importance of discipline in managing costs, development, and marketing. Hendrik also highlighted the company's ambitious new projects, including Heroes of History. 🚀🎮 Want to dive deeper into his vision for the future of gaming? Read the full interview in German here: https://lnkd.in/dUu6wZva

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🔥 Stregthening our partnership with GamerLegion GmbH! 🔥 We're thrilled to announce that we have extended our partnership with the German esports organization! Our sponsorship measurement solutions give GamerLegion the tools to improve collaborations with current partners across social media and streaming platforms and drive data-driven strategies. Michael Bier, Sales & Marketing Director at GamerLegion: "Shikenso is essential in measuring activation success, delivering valuable insights, particularly for our non-endemic partners. The highly detailed data we receive helps us enhance our offerings for both current and prospective partners, establishing Shikenso as a vital partner in our growth strategy." Read more in our blog post 👇 #SponsorshipSuccess #MeasurableFact #Esports #Data #Analytics #Partnership

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Advertising is being automated at a rapid speed. Nick Sertis of Signifi Media talked to us about what role automation plays on Business growth. Take the time to chat with Nick Sertis at Siinda Live Berlin to learn how you can leverage automation and grow your business. #SiindaLiveBerlin2024 #SiindaLive #digitalmarketing #siinda 

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⚽ 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐅𝐚𝐧𝐝𝐨𝐦: 𝐃𝐞𝐮𝐭𝐬𝐜𝐡𝐞 𝐓𝐞𝐥𝐞𝐤𝐨𝐦 𝐬𝐩𝐚𝐫𝐤𝐬 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐅𝐞𝐯𝐞𝐫 𝐨𝐧 𝐒𝐧𝐚𝐩𝐜𝐡𝐚𝐭 70 percent of German Snapchatters are passionate about sports, making Snapchat a key platform for reaching engaged audiences in a culturally highly relevant context.*   👻With Deutsche Telekom, we're bringing an unmatched football experience to Snapchat: - 𝐌𝐚𝐠𝐞𝐧𝐭𝐚𝐓𝐕 will provide daily tournament coverage, including match highlights, behind-the-scenes access, and creator-led content, giving Snapchatters a full 360° view of the action. 📺⚽ - 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐀𝐑 𝐋𝐞𝐧𝐬𝐞𝐬: With two special AR lenses Telekom will excite and inspire fans by allowing them to play and explore football in fun, interactive and captivating ways. 👟Snapchatters can play a pass across Germany using foot-tracking technology or explore an immersive fan experience with mini-games. Deutsche Telekom has truly leveraged Snapchat's unique offerings to enhance fan engagement, and we’re thrilled to see how our community will embrace these exciting new features! 🚀 See the AR experiences here: https://lnkd.in/eetJPfeh https://lnkd.in/eJfG7cgX *2023 Crowd DNA Study commissioned by Snap #Snapchat #DeutscheTelekom #Sports #AugmentedReality

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🚀 The hottest live categories on TikTok go from Chats to Mobile Games, their scene is booming with 100M+ hours watched weekly and 1M+ viewers every minute within the Chats category alone! Read the full breakdown on #TikTok Live streaming ➡️ https://lnkd.in/dmyKG4UW #LiveStreaming #Streaming #Analytics

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It's time to level up! Phyllo’s Twitch APIs give you access to influencer insights and talent scouting that actually work. Whether growing your audience or finding the next big thing in gaming, we have the tools to help you get there. Download the FREE E-Book in the comment section below 👇 #TwitchAPI #InfluencerMarketing #Gaming #Brands #BusinessGrowth

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📌 The 10 demands of the games industry in Germany 🎮 At game we are working for the comprehensive improvement of conditions for the games industry in Germany, true to our mission ‘Together we are making Germany the heart of gaming worldwide’. From this follow our 10 principal demands (in brief): 🎮 1. Promote Germany as a game location for the long term Germany must strengthen its international competitiveness as a game development hub. This means stable, predictable funding, tax incentives, and strategic marketing to attract talent and investment. 👨‍💻 2. Reinforce Germany’s commitment to game specialists To bridge the talent gap, we need better training programs and simplified immigration for skilled professionals, supported by a welcoming institutional culture. 📚 3. Strengthen games in science, research, teaching and training Recognizing games as a scientific discipline requires more university programs, research funding, and dedicated institutions like a "Games University" to set international benchmarks. 🕹️ 4. Use games to enhance learning, in school and throughout life Games have immense potential for education, offering new learning methods and promoting digital literacy. We advocate integrating games into school curricula and lifelong learning. 🛡 5. Youth protection legislation: modern, convergent and internationally compatible We need updated youth protection laws that reflect today’s digital realities while aligning with international standards to safeguard young players. 💡 6. Provide investment certainty, create value To innovate, the industry needs room to explore new business models like in-game purchases. Balancing user trust and entrepreneurial freedom is essential for sustainable growth. 🎮 7. Preserve games as a cultural heritage Germany is home to the world’s largest collection of computer games. It’s time to bring this collection together, making it accessible for research and public engagement. 🌐 8. Provide digital infrastructure for all Germany must ensure nationwide access to high-speed internet and 5G to support both game development and millions of players. A reliable digital backbone is crucial for innovation. ❌ 9. No space for haters, trolls or piracy: bring security authorities up to speed digitally We’re committed to diversity and tolerance. It’s vital that digital authorities are equipped to combat hate speech, piracy, and illegal activities in the online space. 🏅 10. Seize the opportunities created by esports: talent, tournaments and the public interest Esports has immense societal and economic potential. We advocate for better recognition, tax benefits for esports organizations, and more local support for hosting tournaments, to make Germany a global leader in esports. You can find more about our 10 demands on our website. Lars Janssen Julia Pfiffer Johanna Janiszewski Clemens Mayer-Wegelin, LL.M. Felix Falk Maren Raabe (Schulz)

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🚀 New Opportunity Alert! 🌟 Offered by #German Ministry of State for Culture and the Media (Die Beauftragte der Bundesregierung für Kultur und Medien) German game developers and newly founded studios can apply for the Press Start Grant to receive funding and support for their gaming projects. 📋 #Eligibility Criteria: - Must be a German game developer or newly founded studio - Must submit a game concept or project in early development 💡 #Benefits for Participants: - Up to €2,750 per month for 18 months - Access to education and networking program 📅 Application #Deadline: 2024-11-17 Application #link below ⬇️ #NewOpportunity #Startups #Growth #ApplyNow #VentureFunding #Acceleration #Grant #Gaming

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