iion

Reaching ideal customers in gaming is exhausting for brands – but iion is transforming what's possible. 💡 immersiion is the world's first all-in-one platform for advertisers to build, test, serve and measure campaigns across all gaming environments. For the first time, advertisers can deliver full-funnel marketing in the game, around the game, and away from the game. The results from immersiion are incredible: 🚀 - 70% recall rate, - Up to 96% viewability - CTR of 0.5% Contact us to learn how immersiion can build memorable experiences for your ideal customer and boost your brand. 💯 https://lnkd.in/dfuHUfBw #immersiion #gameadvertising #adtech

Looking back, moving forward. Thanks to our partners, clients, and team for an amazing 2024! 🎉 Our 2024 iion Wrapped! Discover how iion reshaped gaming advertising and delivered for brands in key markets. Let’s keep the momentum going! 🚀 2️⃣0️⃣2️⃣4️⃣ iion recap infographic is here! https://lnkd.in/g_JGhWma #iion #recap #gameadvertising

Gaming demands active participation, attention, and focus—qualities that stand in sharp opposition to the distracted norms of digital media consumption. As highlighted in Mi3’s latest article, iion, Amplified Intelligence and Havas emphasize the high attention value gaming delivers, urging marketers to rethink strategies and embrace this attention-rich medium. https://lnkd.in/g_CW79th #iion #gameadvertising #gameaudience #PR #media

Last week, we hosted an incredible holiday celebration with a number of our amazing Australian clients, partners, and friends across the industry. Keypath Education, Google, Menulog, GroupM, AdNews Australia, Involved Media, Scroll Media, Flashtalking by Mediaocean, Samba TV A big thank you to everyone who joined us— Jason Blakemore, Lyle Warren, Nina Vanneck, Yamila Lata, Benjamin Malfatti, Dylan Dharmadasa, Jason Pollock, Jenn Reid, Saffron Carter, Dru Nho, Costa Panagos, Georgia Brammer, Tessa Mahoney, George Sayegh, Yasmin Sanders, Alexander Barrat and more—for making the lunch so special. 🥂 Here's to another year of collaboration, innovation, and success together! 🚀

Our very own Rupert Pay, Head of Advertiser Sales APAC, was featured in Mi3Australia's latest article discussing the rising dominance of gaming in Australia’s advertising landscape. Rupert sheds light on why gaming offers brands an unparalleled attention opportunity:"Rather than concerning ourselves with perceived competitors within the gaming space, iion's priority is to demonstrate gaming’s effectiveness relative to dominant digital channels like video-on-demand or social media, where the lion’s share of budgets currently flows." Gaming offers a uniquely attention-rich environment, making it a compelling proposition for brands aiming to drive key metrics like awareness, recall, and deeper engagement. Ultimately, this should encourage brands and agencies to test gaming advertising alongside established digital media—particularly, video formats. Read the full Mi3 article to see how gaming is reshaping advertising strategies and why attention matters more than ever: https://lnkd.in/g_CW79th #GameAdvertising #Gaming #GamerAudience #GamingInsights

iion is now partnering with Amanotes! 🎵 This collaboration connects brands and agencies with Amanotes; a massive audience of 73M+ monthly active users across top music games like Magic Tiles 3 and Tiles Hop. 🎯 Through iion, advertisers gain direct access to high-engagement music gaming environments, ideal for delivering attention-focused, immersive ad experiences. Integration helps publishers reach new demand and scale revenue while maintaining close relationships with brands. 🎮 🎶 Together, iion and Amanotes games are redefining game advertising within interactive music experiences. Learn more about the partnership here: https://lnkd.in/dhXaMEZS #Amanotes #iion #AdvertisementPartnership #GameAdvertising

Unlocking gaming’s potential for education advertising. 🎯 What happens when education brands meet gaming’s immersive environments? iion’s latest report dives into six months of data across 15 campaigns, revealing surprising trends and actionable strategies: 🔹 The findings highlight the importance of timing, with CTRs spiking in August and September as students align with traditional academic cycles, and an unexpected engagement boost in May, signaling an earlier opportunity to capture attention. 🔹 Weekends emerged as prime days for engagement, particularly Saturdays, when gamers are in a reflective mindset, making them more receptive to educational messaging.  🔹 Video formats outshone all others, with rewarded and in-game videos delivering exceptional results by capturing attention even during active gameplay. The report also debunks the idea that game genres significantly impact ad performance, showing that consistent results across genres stem from the immersive and entertainment-focused mindset of gamers. Dive into the full report to discover how education brands can refine device targeting, optimize campaign timing, and leverage gaming to foster deeper connections with their audience: https://lnkd.in/gKgdTUnf #gameadvertising #education #audience #iion

iion and other industry experts highlighted gaming’s shift from niche to mainstream, with casual gamers, including parents and commuters, playing a pivotal role. Notably, women 35+ are driving growth in Australia’s mobile gaming sector. 🙋♀️ 🇦🇺 Despite this engagement, gaming still lacks standardized metrics for proper ROI assessment. High-quality creative and gaming’s inherent brand-safe environment presents unique advantages. 🎯 Brands looking to maximize their reach should incorporate gaming into their main media mix with data-driven strategies, leveraging multi-channel game advertising platforms. 🏆 ➡️ Check out our latest blog for more insights: https://lnkd.in/dRgiV_Q9 #gameadvertising #iion #blog #gamingads #gameaudience #measurableresults

"After two days of getting my feet wet from the melting snow, I understand now how the event got it’s name!" Our Co-founder and CEO, Wout van Damme, braved the melting snow in Helsinki to attend Slush, and it didn’t disappoint. From the slick matchmaking app and smart meeting space management to inspiring sessions, this event set a new standard for conferences. Highlights included Ilkka Paananen, CEO of Supercell, sharing his unique leadership philosophy, the $1B surge in User Generated Content on platforms like Roblox and Fortnite, and the rise of AI tools transforming game development by cutting costs and risks. We’re proud to be part of gaming's ad innovation. Thanks Wout for representing iion at this incredible event. 

We’re thrilled to welcome Andrew Woodhead as our global Head of Advertiser Success at iion. 🎉 Andrew brings 14 years of adtech background and diverse interests to the team. Growing up in Sheffield and studying History & Sociology, he’s cultivated a passion for football (both playing and watching), cooking, tennis, and collecting vinyl records. Did you know Andrew used to be a nightclub promoter? (Talk about versatile!) When he was a kid, he dreamed of being a professional footballer—well, we’re glad his career path led him to us instead! ⚽ As Head of Advertiser Success, Andrew will champion building the best outcomes for our partners worldwide. He’ll ensure the most favorable and strategic direction necessary to achieve maximum impact through gaming as a channel. With Andrew's leadership, the Advertiser Success team will be empowered to deliver exceptional results and drive success for our clients worldwide. 🚀