Nico Kusterer

I can't believe it, but it’s already been more than three years since Rolf Hermann 🤘🏻 asked me to participate in a podcast episode about Data Segmentation in Email Marketing. Listen to the episode 🎧: https://lnkd.in/eZ7q79Tg (German only). While we’re not in the midst of COVID anymore, many of the topics we discussed back in 2020 remain relevant when it comes to data management and segmentation to enhance email marketing. Agree or disagree? Also, it might have been three years already, but I remember like it was yesterday how nervous I was to speak and afraid of blurting out nonsense. It was, I believe, only the second podcast episode I ever recorded. #emailmarketing #emailstrategy #clv #segmentation #podcast #omr

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Read how #BRAME can help you improving your KPIs with gamification

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Möchten Sie Ihre Marketingkampagnen auf das nächste Level bringen? Finden Sie heraus, wie Videos Ihnen helfen können, häufige Herausforderungen wie geringe Interaktion und niedrige Konversionsraten zu überwinden. Entdecken Sie, warum 81 % der Marketer Videos als entscheidend für ihre Strategien betrachten! 🚀 #videomarketing #movingimage #MarketingKampagnen

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Interesting review of the #CRMKongress2024 last week in Bad Hersfeld. https://lnkd.in/dbGbdis6 #CRM #CRMlove #Marketing #THM #THMittelhessen

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Do you want to sell to the German 🇩🇪 Mittelstand? Those companies generate more than a third of domestic sales. 🤓 And they certainly have their special particularities. ☝️ 👀 Let's have a look at the factors that set them apart and what this means for your marketing and sales processes. Did you know? 🤔 According to the Institut für Mittelstandsforschung (IfM) Bonn definition, the terms "Mittelstand", "family business" and "owner-managed business" are interchangeable, while "Mittelstand" and "SME" are not. Do you need support in adapting your sales expansion strategies to the German market and the Mittelstand? Look no further and learn from our guide below. If you have more questions, don’t hesitate to reach out! #mittelstand #smb #gotogermany #germanmarket #dachmarket #gotomarket #marketexpansion

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The adoption of cloud computing is transforming the public sector, promising enhanced efficiency, scalability, and innovation. As we navigate the complexities of cloudification, prioritizing sovereignty is not just a matter of compliance—it's a strategic imperative. By doing so, the public sector can harness the full potential of the cloud while safeguarding national interests and ensuring the highest standards of data protection and governance. Looking forward to discuss this next Monday in Berlin with Torsten Hallmann Florian Jeggle Holger Müller Mark Neufurth Christof A. Neumann René Petters and Philip von Haehling Wegweiser Unternehmensgruppe #CloudComputing #PublicSector #DataSovereignty #DigitalTransformation #CloudSovereignty #ovhcloud

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How about #Reverse #Matching for a change? At LIYA, the number of vacancies from our corporate partners is growing, but we do not always have the right job for all #talent. That's why there is now the "Job Wish" function. This means that talents looking for a job can simply enter their career aspirations and we will see what we can do. 😊 Here comes our first action: Info to our network that we have "ready to hire" talents on LIYA. Help yourself... and choose your future top stars based on skill and without (unconscious) prejudices. 💪 #skillbasedhiring #nocv #skillsoverdegree

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𝐔𝐩 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 - 𝐏𝐚𝐫𝐭 2 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐞𝐫𝐢𝐞𝐬: 𝐌𝐨𝐫𝐞 𝐬𝐚𝐥𝐞𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐞𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐓𝐡𝐞 𝐚𝐢𝐦 𝐨𝐟 𝐮𝐩-𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐬 𝐭𝐨 𝐨𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐡𝐢𝐠𝐡𝐞𝐫-𝐪𝐮𝐚𝐥𝐢𝐭𝐲, 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬/𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬. 𝐄𝐱𝐚𝐦𝐩𝐥𝐞: 👉 If a customer is using a machine with average performance, you can offer them the faster machine with higher throughput in upselling. Or the machine that can process even longer or larger components. 𝐄𝐱𝐭𝐫𝐚𝐜𝐭 𝐟𝐫𝐨𝐦 𝐦𝐲 𝐧𝐞𝐰 𝐛𝐨𝐨𝐤: Bestandskundenumsatz im B2B steigern - Repeat-, Up- und Cross-Selling in Zeiten der Digitalisierung (The English version is already in progress.) https://lnkd.in/eHc3HJrA 𝐓𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐚𝐥𝐬𝐨 𝐟𝐢𝐧𝐝 𝐦𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐧 𝐡𝐨𝐰 𝐭𝐨: 👉 set yourself up strategically and conceptually for more success in existing customer management. 👉 combine personal sales with the possibilities of digitalisation (hashtag #MarketingAutomation #PreSalesAutomation #RedRope #SalesAutomation #SocialSelling) to make your sales more efficient and successful in existing customer management. 👉 you receive your customers' sales signals and optimally convert them into personalised and automated activities. Good luck with your up-selling

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𝗞𝗹𝘂𝗴𝗞𝗹𝘂𝗴: 𝗧𝗵𝗲 𝗔𝗻𝘀𝘄𝗲𝗿 𝘁𝗼 𝗔𝗹𝗹 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱’𝘀 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 Are you a brand fumbling in the dark with your influencer marketing? Well, we’ve got some great news for you. KlugKlug has stepped up, allowing you to set up influencer marketing campaigns and track them all on one platform. Here’s a quick overview of what’s possible with KlugKlug » 𝗙𝗶𝗻𝗱 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗧𝗵𝗮𝘁 𝗙𝗶𝘁 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 With KlugKlug’s advanced filters like engagement rates, audience demographics, and content relevance, you can quickly shortlist influencers that align perfectly with your brand goals. » 𝗚𝗲𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝘁𝗼 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗣𝗮𝗶𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 Curious how your competitors are performing with paid influencer promotions? KlugKlug gives you an edge by offering insights into competitor campaigns, helping you fine-tune your strategy. » 𝗧𝗿𝗮𝗰𝗸 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗶𝗻 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 Monitor your campaign’s performance every step of the way. Once your influencers are onboard, KlugKlug tracks every post and interaction in real time, allowing you to optimize as needed. » 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Set timelines that fit your campaign needs—whether for a week or a month, KlugKlug gives you the control to plan and adjust your campaign on your terms. » 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗣𝗼𝘀𝘁-𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗥𝗲𝗽𝗼𝗿𝘁𝘀 KlugKlug doesn’t just track—it provides comprehensive reports on your campaign’s impact. Measure audience engagement, analyze returns, and improve future campaigns based on real data. » 𝗔𝘃𝗼𝗶𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗢𝘃𝗲𝗿𝗹𝗮𝗽 KlugKlug’s Audience Overlap feature ensures that you don’t waste resources by targeting the same audience multiple times. This helps maximize your reach and increase efficiency. KlugKlug is the tool your brand needs to manage influencer marketing effectively, make informed decisions, and drive better results with ease. If you’re not using KlugKlug yet, now’s the time to start. Kalyan Kumar | kajal gupta | Pramika Jm #InfluencerMarketing #KlugKlug #DataDrivenMarketing #CampaignSuccess #RealTimeTracking

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🚀 Krea Launches Text-to-Video Model: The Race for Text to Video Generation Heats Up! 🎥 OpenAI's SORA has been creating buzz with impressive text-to-video demos, but there's a catch - it's not open to the public yet! Meanwhile, KREA AI is making strides in real-time text-to-image generation. 😮 ⏰ The Clock is Ticking - SORA risks falling behind if it doesn't act fast - KREA is pushing the boundaries of real-time text-to-image - The race for AI-powered content generation is heating up 🎬 The Future of AI-Generated Content Text-to-video and real-time text-to-image have the power to revolutionize: - Marketing and advertising - Entertainment - And beyond! 📈 High Stakes for OpenAI and KREA - OpenAI needs to maintain its position as an AI leader with SORA - KREA is making a name for itself in the AI space - Both companies are racing to deliver groundbreaking AI-powered tools Will SORA deliver on its text-to-video promise, or will KREA's text-to-image steal the spotlight? Share your thoughts below! 💬 #SORA #Krea #TextToVideo #RealTimeTextToImage #AIContentGeneration 📘 Master the art of creating powerful AI-generated content with my book "Prompt DOT AI - Art of Writing Generative AI Prompts"! Follow da sachin sharma for more AI insights and updates! 🚀

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🌟 We are glad to be part of #MarketingTechMonitor and thanks Ralf Strauss for highlighting Teavaro as a beacon of clarity in the intricate landscape of ID Management and Data-Driven Marketing! 🌟 Your session of #MarketingTechMonitor2024 on cross-channel ID management was particularly insightful, addressing the pressing question: "Which standard will prevail?" The emphasis on owning a First-Party ID-Graph in real time: deterministic, cross-device, cross-domain is essential. An ID-Graph which is user-friendly and transparent.  Here are some key takeaways: 🔍 Reliance on Consent: Ensuring all tracking is based on explicit user consent. 🌐 Proliferation: Seamless proliferation of user identities across different channels. ⚙️ Activation and Attribution: Enabling precise activation and attribution of marketing efforts across various devices and sessions. We at Teavaro are committed to delivering solutions that empower businesses to navigate these complexities with ease and confidence. Thank you for the continued support and valuable insights! 🚀 #MarketingTech #IDManagement #DataDrivenMarketing #UserConsent #DigitalMarketing #AdTech #MarTech #IDGraph #Cookielessfuture

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Just two months into diving headfirst into self-employment in tech sales, and the feedback has been absolutely amazing! 🎉 To keep the momentum going, I’m thrilled to announce the launch of my new website: RufuSells! 💻✨ It might not be a high-tech marvel, but it’s designed to give you a clear picture of how awesome tech sales can be when done right. If you’re: 🔍 Unsure how to turn your solution and features into irresistible value? 🤔 Wasting too much time pinpointing your ideal customers? ⚙️ Stuck in the setup phase and losing valuable time? 🌟 Finding it hard to engage your dream clients? ⏳ Struggling with endless setup tasks? ❓ Completely unsure where to start? Let’s solve these challenges together! 🚀💪 👉 rufusells.com Can’t wait to connect! 🌟🚀 #TechSales #SalesStrategy #StartupLife #Sales #TechInnovation #SalesTips #BusinessGrowth #SalesEnablement #SalesSuccess

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Performance Marketing, Ecommerce

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Context is key for enterprise search - learn more in our latest blog 💡

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What a ride for Auctionata 👀 It's a tough reminder of how brutal the app market can be, especially for eCommerce. As an eCommerce software developer, I've seen firsthand how code errors can snowball as the app scales. #ecommerce #retail #webdevelopment #appdevelopment

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I love this sales and marketing strategy #accountbasedmarketing - it’s a part of the #inboundmarketing philosophy and we enable you with the help of HubSpot, straight. and my idea of #smarketing #alliance ✨ powered by #AI #achivemore 🧲🥊🎯

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THE ALL-IN-ONE SOLUTION FOR YOUR ONLINE BUSINESS! "Are you struggling to turn traffic into sales? Imagine having a tool that makes it easy to build high-converting funnels without needing any technical skills. Introducing Funnel Cockpit—your all-in-one solution for creating stunning funnels that convert!" With Funnel Cockpit, you can easily create landing pages, sales funnels, and even manage your email marketing—all in one platform. No need for multiple tools or expensive developers. It's designed for entrepreneurs, marketers, and business owners who want results fast." Join thousands of successful entrepreneurs who are using Funnel Cockpit to scale their businesses. Remember, the right funnel can make all the difference!" Click here get Free cockpit https://lnkd.in/gkMDijjZ FunnelCockpit is the latest software for intelligent marketing concepts on the Internet. All important marketing tools are waiting for you in your cockpit! #usa #digital #online #linkdin #funnel

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