Florian Lange

Have you listened to the new UPA podcast episode yet? This time with our UX experts Juliane Zirke and Andrea Miquel! 🚀

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It has never been more important to ensure the quality content for your audience. This is why I believe that the issue of AI-generated fake news is not only a problem for premium publishers, but also an opportunity for differentiation. However, it is important that all players in the market join forces and support actively the quality journalism initiatives! Teads #ResponsibleMedia #AI

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🚀 Digital modernization is the key to future viability! 🚀 Now is the time to check proven backend applications for future viability and unleash their potential. Talk to Herbert JAKOB and find out how legacy applications can be made fit for the digital future. 📅 When? Sept. 5th, 2024 ❓ Where? Dresden, Germany 📌 Register here: https://lnkd.in/eYHVcMZ4

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Testing GPT4o vs LLaMa3 (Groq) vs GPT4 on our AI-Operating-System We integrated GPT4o into our supporthub / plugnpl.ai platform powerd by just experts and I tested the performance. I tested it with a simple query over the FIRMENGRUPPE APPL. Key findings - GPT4o outperformed GPT4, being much faster and a bit more accurate. - LLama3 on Groq was even faster (on this task) than GPT4o and just as accurate - I only did this test because I was curious. It is good to have an "own" AI operating system (plugnpl.ai) where you can check out the new stuff pretty quickly and see e.g. which model fits best to which business case. We are seriously moving from being a taker of AI applications to being a shaper, able to safely deploy AI applications deep into our own infrastructure. How do you test new AI stuff / models or eles in your organization or privately? #GPT4o #groq #GPT4-turbo #LLama3 #plugnpl.ai

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In his latest post, our CEO Sushel K. Bijganath discusses the benefits of standard AI tools. He also considers the potential increase in productivity that so-called revolutionary off-the-shelf AI tools could bring. Please feel free to discuss this with Sushel and us.

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I can't believe it, but it’s already been more than three years since Rolf Hermann 🤘🏻 asked me to participate in a podcast episode about Data Segmentation in Email Marketing. Listen to the episode 🎧: https://lnkd.in/eZ7q79Tg (German only). While we’re not in the midst of COVID anymore, many of the topics we discussed back in 2020 remain relevant when it comes to data management and segmentation to enhance email marketing. Agree or disagree? Also, it might have been three years already, but I remember like it was yesterday how nervous I was to speak and afraid of blurting out nonsense. It was, I believe, only the second podcast episode I ever recorded. #emailmarketing #emailstrategy #clv #segmentation #podcast #omr

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How #Mailchimp and #Shopify play the #CRM game: https://lnkd.in/dSR2nEKt #Highlight #Stories and their individual 2nd and 3rd-order effects: 1. Erosion of #consumer #trust in #brands   - 2nd order: Poor customer experiences across #channels & #touchpoints   - 3rd order: Brands need to improve #transparency, #data use, and seamless #omnichannel experiences 2. Desire for #personalized experiences using consumer data    - 2nd order: Need to collect more first-party data responsibly   - 3rd order: Requires strong value exchange & data transparency 3. Importance of customer experience but lack of investment   - 2nd order: Difficulty quantifying #ROI for #CX investments     - 3rd order: Work with specialists, build business cases 4. Consumer demand for #AI to improve shopping    - 2nd order: Only 15% of #businesses investing in first-party data   - 3rd order: Embrace testing/experimentation with new technologies 5. Need for seamless, unified experiences across channels   - 2nd order: Data silos prevent personalization at scale   - 3rd order: Unify data & design #holistic customer journeys #KeyMetrics (smallest to biggest): - 7% of #merchants plan meaningful CX investment - 15% of businesses investing in first-party data   - 27% of consumers trust brands less - 64% believe AI can improve shopping - 70% want data privacy assurances   - 86% say understanding CX is crucial #Recommendations from the Speaker: - Build trust via transparency and #responsible data use - Create value exchanges - give value for customer data - Unify data across channels for personalization   - Invest in customer experience, quantify ROI - Embrace testing and experimenting with new technologies like AI - Design holistic, seamless customer journeys across touchpoints #Funny Tidbits: - "Germany has 81 million #engineers" - describing systematic thinking - Suggesting an ugly website was so bad it seemed fake initially - Nike's generous 2-year return policy for amazing customer experience

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For those who missed our webinar "LLMO: How to gain visibilty in results of generative AI like ChatGPT, Gemini or Copilot." The recording is online now. Only in german but you can use Youtube Translation... https://lnkd.in/dGTj9rqy

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The first project that gets all my attention focuses on Commercial Excellence in the pharmaceutical industry. As a cancer survivor, this has been both exciting and encouraging for me. 🎀 The innovation being driven by new technology even in its various intricate regulatory restriction, is truly astonishing. The future promises a more integrated healthcare system. I strongly believe in incorporating more holistic approaches into #healthcare. A #DigitalTwin could change how we think about next best actions in a way that makes sense for the industry and is the best for the patient. Bringing conversations like this to the forefront, especially with experts from #Grünenthal, #Pfzier, #Bayer and other pace setters in this industry, is very enlightening. #GenerativeAI, makes me more confident than ever that there is a better way to do things. This is a great step forward in getting to understand those limitations and possibilities. Looking forward to learning more and onboarding great minds!

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Would you like the same functionality for your website? https://lnkd.in/efA93tCW Let's build it together with Optimum7! Amazon's website design is a masterclass in strategic user engagement. From the moment you land, the prominent search bar prompts targeted searches, steering you toward a tailored shopping experience. Detailed filters, clear calls to action, and enticing upsells like warranties enhance your journey, boosting your satisfaction and Amazon’s profits. The end goal? To increase your average order volume and secure your loyalty as a long-term customer. #AmazonShopping #UserExperience #StrategicDesign #CustomerLoyalty #EcommerceSuccess #AmazonExperience #UserEngagement #EcommerceStrategy #OnlineShopping #SmartNavigation #CustomerExperience #RetailInnovation #DigitalMarketing #WebDesign #TechDrivenShopping #bigcommerce #shopify #volusion #miva #woocommerce #ecommercetips #duraninci #optimum7

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🔥 Get exclusive access to the Product Discovery Cheat Sheet 🔥 with 26 Product Discovery Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users. At konversionsKRAFT AG, we collected the most relevant methods that we have used in order to help our clients build and grow their digital products - you can use this board to evaluate your status quo and select the matching methods based on where you stand. To get access, follow these simple steps: 1️⃣ Connect with me and Anastasia Shvedova 2️⃣ Like this post ❤️  3️⃣ Comment on this post ("Brilliant, I want access!") 🚨 Disclaimer: this is the first version of the Product Discovery Cheat Sheet and we are looking forward to your questions and feedback while you are using it. Please feel free to approach us any time with your thoughts! #productdiscovery #discoverycheatsheet #productexperimentation #cromethods #testing #experimentation #growthmarketingsummit #growthmindedsuperheros #productmanagement

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#HORIZONT is taking a closer look at us in its #adtech supplement today! My friend Sven Stuehmeier and me were asked to give some input. So check out how our data and Apollo #AI affect TV-campaign performance and why Vodafone does it. Here is the Link: Page 6-7!!! (only in German) https://lnkd.in/ewmdvrQv

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Dear community, we need your support! 💪 🤗 We will be part of E-Commerce Berlin Expo and are participating in their speaker competition to get a slot on the big stage. 😎 For that, we need as many votes as possible from you. Our topic? The future of privacy-led marketing: How server-side tagging can deliver 40% more data while protecting user privacy. 💥 The presentation will focus on the use of server-side tagging technologies in online marketing. Various examples from our practice will be shown, in which up to 40% more data with higher quality was made available for performance marketing through the introduction of a server-side tagging system. We will also discuss the challenges of technical implementation and the legal framework. If you would like to see Max Lucas live on stage please vote for us now! 💛 Voting is open until October 18th at 5 pm (CEST). We’d absolutely appreciate your help to spread our expertise at E-commerce Berlin Expo 2025 🚀 See you there 😊 https://lnkd.in/eqZCWRrB

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After months of development, we have just launched our new #AI Tool for business users at LOBECO GmbH: https://ai.lobeco.de/de More efficient workflows, new service options, and automation of internal processes: custom GPTs provide businesses with value on multiple levels. The main benefit: This is not a tool developed solely from an IT perspective, but with communication and marketing background. This means: We will not leave our clients "alone" with the tool, but provide guidance and support on every level - and leverage the output in effective campaigns. Discover how CorporateGPT by LOBECO can elevate your creative output! #LOBECOpower #ArtificialIntelligence #KünstlicheIntelligenz

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𝐖𝐞 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐟𝐚𝐢𝐥𝐮𝐫𝐞, 𝐧𝐨𝐭 𝐟𝐫𝐨𝐦 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. One of the biggest challenges faced by a young company is to be seen. That’s exactly why over time we experimented with a lot of different marketing ideas. Our craziest idea so far? To scale OUTFITTERY offline. The thought behind it was perfectly logical: we would open pop-up stores in strategic locations and scale our business not only online, but also offline. No sooner said than done. In 2015, we opened our very first (and so far, the only) OUTFITTERY pop-up store at Hamburg airport. 🛫 Even though we got a huge response and very positive feedback from customers, we decided to close our pop-up store after three months and haven’t opened any more stores since. What we realized is that offline isn’t our strength at all! While some retailers are very strong in stationary retailing, we had to admit that the operationalization of a physical store is a totally different ballgame to our purely online business model. It was clear to us that we wanted to continue to focus on our core competence as online players. But I don’t regret taking that step. This step showed us how strong we are in our online business. And to be quite honest, I still find the idea of OUTFITTERY stores pretty cool! 😎 What so-called ‘mistake’ taught you the most? 💬 #store #business #marketing #team #success

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In an interview with INTERNET WORLD Austria, Birgit Sedlmayer-Gansinger talks about the panel "PRICE: Are marketers investing too much or too little energy in pricing policy?", which she will moderate at the MARKETING X conference on October 16th. Check out the full interview below to find out what she is most looking forward to and what she will be focusing on during the panel moderation. #Pricing #PanelDiscussion

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