Boris Terwey

For this role, YOU should apply quickly if … 🙈 You want to work not only with me, 🥰 But also with Ali, Maggie, Matthias & Laura 🤗 and briefly with Eva ➡️ Head of Product at Swat.io with a passion for strategy and an absolute hands-on attitude wanted ⬅️ Since Eva is temporarily leaving us for a project in her private environment (🍼), I am looking together with Jane for the ideal replacement for Eva. What is the role all about? 🤩 Lead our Product Team, consisting of two Product Owners and two UI/UX Designers (4 people) 🤩 Develop strategic product roadmaps and align regularly with our strategy group to ensure our product fits within the overall company strategy 🤩 Further develop our product to ensure our users have the best possible experience while driving our business forward 🤩 Coordinate our product owners, developers, and designers to develop solutions and ensure great UX 🤩 Serve as an internal link, aligning our Customer Support, Development, Marketing, and Sales Teams to analyze user problems, develop solutions, and work on user acquisition strategies 🤩 Actively stay informed about changes in the market 🤩 Allocate 50% of your work week to strategic tasks and 50% to hands-on projects and teamwork 🤩 Work closely with the Development Team, enabling the development of value-adding features 🤩 Define and monitor key KPIs and derive improvement potentials 🤩 Support the Sales, Marketing, and Support teams in effective communication with customers and customer acquisition This is how we role: Iterate Agilely: * We prefer small iterations over waterfall. * We ship often & early. * We embrace continuous change. Simplicity Wins: * Simplicity is in our DNA * No project is too small, but there is definitely a „too big“. * We value clear and simple design. * Simplicity also means no technical debt. Collaboration First/ one for all, all for one: * Arguments before ego. * We are one team that supports each other. * We are managers of ourselves. Data-Driven Excellence: * Data is a strong argument. * Challenge the status quo. Positive Team Culture: * We are the good & fun people. * We assume the best intent. * We give feedback because we care about each other. In case this sounds great, let me close with the following: 😮 No Bullshit 😮 No Company Politics 😮 Full Hybrid Work (office in Vienna, but most people in the unit are working remotely) 😮 Impact, Impact, Impact 😮 Amazing Teammates In case you’re now even more excited, just drop me a PM! It doesn’t get easier to apply for your next dream job. #swatio #jobs #productmanagement #remotework #socialmediamanagement #saas

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The first project that gets all my attention focuses on Commercial Excellence in the pharmaceutical industry. As a cancer survivor, this has been both exciting and encouraging for me. 🎀 The innovation being driven by new technology even in its various intricate regulatory restriction, is truly astonishing. The future promises a more integrated healthcare system. I strongly believe in incorporating more holistic approaches into #healthcare. A #DigitalTwin could change how we think about next best actions in a way that makes sense for the industry and is the best for the patient. Bringing conversations like this to the forefront, especially with experts from #Grünenthal, #Pfzier, #Bayer and other pace setters in this industry, is very enlightening. #GenerativeAI, makes me more confident than ever that there is a better way to do things. This is a great step forward in getting to understand those limitations and possibilities. Looking forward to learning more and onboarding great minds!

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"Expand your knowledge by learning from great leaders; their wisdom is the bridge to your success." 🚀 Very inspiring interview by our CTO, Thomas Koelzer Thomas isn't just the CTO of BurdaForward he's also been my leader, coach, and mentor for the past few weeks. It's a pleasure to learn from someone with such a deep understanding of tech. His support is helping me expand my leadership skills and contribute to making FOCUS online one of Germany's best news platforms. Further I deeply enjoy our regular talks about the 2nd Liga in Soccer!⚽️ #Leadership #Mentorship #Inspiration #TechInnovation #FocusOnline

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To all founders, here's a very detailed overview and comparison of VC investors in Germany 💸 Who's your preferred VC, what should they bring to the table and what are their preferences? Also: Excellent portrait of First Momentum Ventures 😉

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VC-Markt im DACH-Raum: So sieht die "neue Normalität" aus https://buff.ly/45vkOpn The VC market in the DACH region reflects the changing landscape of the "new normal." Companies are focusing on online presence, e-commerce strategies, cloud technologies, and data analytics for decision-making. Cybersecurity investments have increased, and remote work setups are crucial for business continuity. Adaptability and resilience are shaping the current VC market in the DACH region. #VCtrends #DACHregion.

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Have you considered the impact of AI-driven search? Learn how AI-driven search can enhance user engagement and ultimately increase revenue. Great people, great topics, great food.

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I can't believe it, but it’s already been more than three years since Rolf Hermann 🤘🏻 asked me to participate in a podcast episode about Data Segmentation in Email Marketing. Listen to the episode 🎧: https://lnkd.in/eZ7q79Tg (German only). While we’re not in the midst of COVID anymore, many of the topics we discussed back in 2020 remain relevant when it comes to data management and segmentation to enhance email marketing. Agree or disagree? Also, it might have been three years already, but I remember like it was yesterday how nervous I was to speak and afraid of blurting out nonsense. It was, I believe, only the second podcast episode I ever recorded. #emailmarketing #emailstrategy #clv #segmentation #podcast #omr

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✨ I'm thrilled to announce that I've joined Media Lab Bayern's MEDIA TECH Lab's Batch 5 🤩 I’m developing a browser extension tailored for editors and professionals involved in text-related research, writing, and editorial reviewing. This MIT licensed open-source "AI toolbox" enables direct interaction with any website's content for tasks such as extraction (and Markdown conversion), audio transcription, translation, summarization, re-phrasing and more. It supports all major open-source and commercial AI models (OpenAI, Anthropics, Google, Cohere, Meta, etc. pp.), whether cloud-based, deployed on-premise, or locally. A pivotal goal is to foster a community that collaboratively creates and refines the open-sourced, high-quality dynamic prompts that drive the AI models within a professional, journalistic context. One technical challenge I'm tackling here is to minimize costs and enhance privacy by ensuring that AI tasks are processed locally whenever possible. This includes demonstrating how to implement vector embedding, indexing, and search in-browser using HNSW and cosine similarity algorithms, accelerated by WebAssembly and WebGPU. 🚀 This journey began last week at Media Lab Bayern with an exceptional group of fellows including Dr. Mirza Klimenta, Tobias Sterbak, and Sabine Wieluch, who also secured funding for their impressive projects 🙌 — definitely worth checking out! Special thanks to Jason Shen and Erkan Kasap from Media Lab Bayern for this amazing opportunity and their amazing support and guidance! 🙏💚 Stay tuned for regular updates, tech insights, and research results from this project right here on LinkedIn. And what's going to be the first content created with the help of FTR: KI-Tools? Well, that'll probably ftr.news, a Newsletter that Ute Muendlein and I plan to publish by Q3 2024 -- hence the project name. Well, there's so much to come, just stay tuned! ☺️ #Innovation #AI #Tech #vectorembedding #vectorstore #browserextension #llms #bayern #technologieland #innovationsland_bayern

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👀 Industry Myopia at Kind + Jugend: A Fun Discovery! 🎉 After chatting with lots of companies at Kind + Jugend, I was struck by a classic case of industry myopia—where you think everyone knows about subscription models for physical products, but many are still only waking up to the opportunities. 😲 But it’s more common than you’d think, and as industry forerunners, it's our job to educate and inspire. So, let’s do something new - I’m tagging some companies I spoke with who were intrigued by the idea of #subscriptions for baby products. I’d be happy to explore how subscriptions/rentals can add new streams of revenue and market segments for you. 👍 Give a thumbs up if you believe subscriptions make sense for kids' and baby products! @HopFrosch 👟 Massive potential for a shoe subscription service. Kids grow, so do their feet! If it works for kids' bikes, why not for shoes? With returns, there’s so much to do in terms of sharing and recycling. @Bumbuns 🍼 Did you know a child goes through 2.5k to 3k diapers in their first year? Subscriptions can ease the upfront cost and help keep reusable diapers out of landfills. @AbitareKids 🛏️ Imagine a subscription service for modular kids’ beds. It’s a win-win for growing kids and their parents! Delta Children🍼 Cribs and other bulky items take up space. A subscription model can offer convenience for parents and give products a second life through refurbishment. Silver Cross Ltd Subscriptions for strollers, prams, and pushchairs are growing by leaps and bounds. Don’t miss out on offering this flexibility to your customers as well! TotsBots Ltd 🧼 Reusable diapers are fantastic, but the upfront cost can be high. Subscriptions can reduce this burden and support your mission to keep diapers out of landfills. RIKO 🚼 Strollers + subscriptions = success! It’s a win for consumers, suppliers, manufacturers, and our planet. Babyhood Lab 🛋️ The subscription model fits baby carriages here too. Let’s explore the potential! iCandy World Subscriptions for strollers and high-end baby gear totally make sense—just ask Bugaboo! 😎 So, dear “Digital Manager” at iCandy, if you’re out there lurking… I’m patiently waiting for your call! 📞👀 🔍 Let's keep the conversation going! If you’re interested in exploring how subscriptions can transform your business or want to share your thoughts, drop a comment or send me a message. Together, we can drive #innovation and #sustainability in the kids' and baby market! 🚀💡 #circulareconomy #businessmodelinnovation #subscriptions #ecommerce #babyequipment

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🔥 Get exclusive access to the Product Discovery Cheat Sheet 🔥 with 26 Product Discovery Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users. At konversionsKRAFT AG, we collected the most relevant methods that we have used in order to help our clients build and grow their digital products - you can use this board to evaluate your status quo and select the matching methods based on where you stand. To get access, follow these simple steps: 1️⃣ Connect with me and Anastasia Shvedova 2️⃣ Like this post ❤️  3️⃣ Comment on this post ("Brilliant, I want access!") 🚨 Disclaimer: this is the first version of the Product Discovery Cheat Sheet and we are looking forward to your questions and feedback while you are using it. Please feel free to approach us any time with your thoughts! #productdiscovery #discoverycheatsheet #productexperimentation #cromethods #testing #experimentation #growthmarketingsummit #growthmindedsuperheros #productmanagement

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Our CEO Lara recently sat down with HORIZONT to discuss the big shift AI is bringing to the marketing world. Klarna’s announcement of a 25% reduction in agency costs by 2025 has the industry buzzing. Their move towards AI-driven marketing and advertising strategies is pushing traditional agencies to rethink and innovate. Lara shared her perspective on this change, emphasizing that innovation and adaptation are key: "Agencies that fail to recognize the new opportunities and changing needs of clients will eventually disappear from the market. Innovative agencies will continue to benefit, and new players will emerge – and that's a good thing." We have always believed in disruptive change. AI is the obvious next step. Check out the article by Margaux Adam in German here. #Innovation #AI #Marketing #Advertising #PulseAdvertising #AgencyLife #FutureOfMarketing #Leadership

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I need your help .... .... to speak at Ecommcer Berlin 2025. Today is the last day to give a vote for the "call for speaker" and I would truly appreciate if you take 2 min of your time to vote. My presentation will be about how unified experimentation can foster cross-team collaboration, breaking down silos and driving overall business success. There are so many teams/ departments/ people within organization doing the same - optimization/ experimentation - but they still don't talk to each other properly. This causes that organizations are not able to grow the way they should and need. 1. Click here: https://lnkd.in/exGd7Qeg 2. Click the red button "Vote with LinkedIn" Done.

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I’m proud to share more insightful media coverage after our Enreach DE #OpenAir2024 partner event event. This piece by Waltraud Ritzer for Telecom Handel dives into our theme of how AI is transforming business communications. In my conversation with Waltraud, I highlighted the significant potential of AI to improve our customers' business processes and provide our partners with intelligent solutions that add real value. However, we're still a long way from widespread adoption of #AI solutions, so it's vital for us at Enreach to help our partners and customers understand how fundamental the changes that AI will bring will be - and to enable them to stay ahead of the curve and develop the right solutions to take advantage of these developments. At the German partner event, we showcased our AI-powered solutions and explained the depths of our Enreach AI platform, with which we aim to democratize AI and bring cutting-edge #ConversationalAI tools to our partners and their customers. For our German-speaking followers, read the full article to get all the details here:

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Start-ups in Europe: a light at the end of the tunnel - finally!    This article by Nadine Schimroszik in Handelsblatt gives reason for hope for the tech ecosystem, as it summarises a development that has been tentatively emerging for some time: The number of new #start-ups in Germany is growing again, by 17 per cent, as shown by a comparison of the first quarter of 2024 with the same quarter of the previous year.   💡It is particularly interesting to see that most investments are being made in AI. An unmistakable sign that they continue to be a driver of innovation for the German startup ecosystem.   We recently came to a similar conclusion with my team, as part of our analysis of the German startup landscape. Our conclusion: more and more funding are being mobilised for ♻️ #Greentech business ideas that are based on AI-based technologies and have a positive impact on our planet. More info on our research at IRIS can be found in Startup Insider`s Investors Report 2024: https://lnkd.in/dU-5AMPz More info on Nadine’s insightful article here: https://lnkd.in/depicwGA

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Lieber besser vorher die #User #Community fragen, bevor man #große #Deals abschließt, um mit ihren Daten #AI zu trainieren: "#Stack #Overflow users sabotage their posts after #OpenAI deal Anti-AI users who change or delete answers in protest are being punished." "I hate this. I'm just going to delete/deface my answers one by one," wrote one user on sister site Stack Exchange. "I don't care if this is against your silly policies, because as this announcement shows, your policies can change at a whim without prior consultation of your stakeholders. You don't care about your users, I don't care about you." https://lnkd.in/emqQSkk9

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📢 We’ve reinvented ourselves! 📢 As Heraclitus once said, "The only constant in life is change."  The relaunch of our platform marks a significant step forward. We've listened, learned, and transformed. Formerly known for connecting homebuilders with construction companies, we’re now taking our offerings to a whole new level. We will guide future home owners through every step of the homebuilding process – from the first idea to the final construction. Here’s what our users can expect: ✅ A digital & personalized homebuilding guide ✅ Free services: sophisticated comparison offers, 80+ articles & more ✅ Personal & independent advisory calls for customers ✅ Verified regional construction, financing, and insurance partners But that’s not all! We’ve recently pivoted and made significant strides, including securing key partnership opportunities. For this, we also finished our Ansarada dealroom for potential strategic investments. If you are interested in a potential cooperation, reach out! Check it out for yourself: ➡ https://www.euerzuhause.de EuerZuhause - we simplify the journey to home ownership 💛 Shoutout to everyone involved in this, special shoutout to: Natascha Christ, 🚀Thilo Plikat, Tim-Christian Reichel, Maximilian Fuss, Irini Tsakouridis, 🌍 Götz Thümecke ☀️, Thomas Raab, Lea M.

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It is ironic that the US ruling that Google prevents diversity in search engines will hurt diversity in browsers. At least in Europe Firefox is still used by many. But Firefox depends on the payment by Google. Privacy regulations in Europe also already start to hurt the choice of users. Instead of making sure the user can choose, regulations like DMA make companies like Meta or Apple not giving us the option at all. We could not, even if we wanted to. Regulations should empower the user, not undermine the freedom of choice. https://lnkd.in/eDYMUtFp

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Mammut x FS Parker or: How we transformed a Real-World Challenge of Mammut Sports Group AG into a fully AI generated product video. The impact of AI applications in Marketing and Advertising can often still feel like a mystery. The truth is, when leveraged thoughtfully, AI can solve practical business challenges in remarkable ways. Take Mammut, the renowned Swiss outdoor brand. Like many companies, they faced a familiar issue: preparing new product lines meant expensive photoshoots with tight deadlines—a logistical and financial headache. Enter the team at FS Parker: Using AI tools like runway, kling and midjourney, we found a way to revolutionize their content creation process: ✅ Transformed a few static product photos into AI-generated motion graphics ✅ Added dynamic visuals and music to bring the brand’s energy to life ✅ Delivered high-end video output on a fraction of the traditional budget The result? A visually striking video that captures the essence of Mammut’s brand and product line—all without the typical high costs and production complexities. This is just one example of how AI isn’t just a buzzword—it’s a game-changer for businesses looking to innovate and maximize impact. #ArtificialIntelligence #Innovation #Marketing #ContentCreation #Mammut #AIForBusiness

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Amidst all the Sturm und Drang about #AI doing away with #SEO and #websites, it occurs to me there is a more fundamental problem to address. What if that's all a big distraction from the real business, which is connecting people, fulfilling wants & needs, and getting paid for products & services? If I step back and try to see the forest for the trees, my chief takeaway is that the real problem is the lack of focused, well-run online #marketplaces where like-minded buyers and sellers can meet and conduct mutually beneficial business. #Google thoroughly trained everyone on search as the answer to every need. The cheap efficiency of big box online stores like #Amazon convinced consumers that easy and fast was more important than originality and quality. It seems there is a void that could be filled by entrepreneurs. #Etsy was a fantastic marketplace that blew it. I am now building a line of educational products on Teachers Pay Teachers, which is a platform that I think could be a good model for markets serving other sectors. Novica.com is fantastic market for artisanal folk art. I am envisioning the development of more niche marketplaces that represent independently-made products and services in well-established sectors like #travel, #art, and #education. In this scenario, Google and AI would be irrelevant. The comments on this CNBC piece by Natalie Rice seem to be a strong indication that there is a market for keeping commerce human. What's your take? Tony Carne Stuart McDonald Matthew Barker Hannah Ben-Shmuel Angelica Estrella Simran Patel Jayesh Panigrahi Robin Dilley

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