Pulse Advertising’s Post

AI a threat to agencies? Yes. But a necessary one. Innovation is key and AI is innovation. Klarna is announcing a 25% decrease in agency costs for 2025. Their new approach is leading to a significant reduction in work for traditional agencies as the company increasingly relies on AI for its marketing and advertising efforts. This shift is causing concern among agencies, prompting them to rethink their strategies and adapt to the changing demands of clients who are embracing AI-driven solutions. AI is not a threat. It is is a tool; to be more efficient, more focussed and more client centric. At Pulse Advertising we have always believed in disruptive change. Ai is no less. Margaux Adam interviewed me on my opinion on Klarna's decision to reduce agency costs. I encourage you to read the article. :) AI for agencies: an opportunity or a threat? :)

We all know that Google's SGE is reshaping the way we search, but do you know what this means for the #travel industry specifically? ✈️ At the ITB Berlin this year, Thomas Hertkorn held his talk "The Impact of AI on Google Search" and dove into this topic with full force. 🤖 If you missed it or just want to revisit these insights, you can: ✨ Get his slides at our dedicated landing page here: pa.ag/itb24 ✨ Or watch the full talk here: https://pa.ag/3PloQK6 #GoogleSearch #TravelIndustry #DigitalMarketing #Innovation #SGE #ITBBerlin #MarketingStrategy #AI

🚀 Unlocking Growth Potential: #GenAI's Role in Mid-Sized German Enterprises Learn how mid-sized German companies are leveraging GenAI to 🔃 optimize processes, 📈 increase sales, 🏆 and gain a competitive advantage in today's market. Discover the power of AI-driven technologies for business success. Read more: https://lnkd.in/d9NgGkUu #GenAI #BusinessGrowth #Optimization #CompetitiveAdvantage

Nexoya was recently spotlighted in HORIZONT where our Head of Product, Roger Gatti, shared how top brands like Benetton Group Italy and bike-components are boosting their performance marketing with our new Scenario Simulation feature—making it easier for them to plan and optimize their marketing budgets. Key insights from the article: ✅ AI scenario simulation helps answer essential questions like budget requirements to meet revenue goals or generate leads and can be used alongside automated AI-driven budget optimization to boost marketing performance and operational efficiency. ✅ Benetton Group Italy achieved an 8% increase in sales and streamlined their processes. ✅ bike-components saw a significant increase in reach, enhanced ad efficiency, and saved valuable time in daily operations. 👇🏼 Learn how Nexoya’s AI can transform your marketing strategy— read the full article here https://lnkd.in/ekUYMn4R #Nexoya #AI #PerformanceMarketing #ScenarioSimulation #DataDrivenMarketing #MarketingTech #DigitalMarketing

What is #DigitalShelfAnalytics? OnlinehändlerNews asked me about this. Thanks for publishing. Digital Shelf Analytics (#DSA) refers to the collection and analysis of product-related data on e-commerce and retail platforms. Retailers and manufacturers can thus gain insight into the performance of their products, as well as that of their competitors. DSA is largely #automated, in some cases already using #AI solutions, and summarises comprehensive information on brand and product performance on a variety of platforms. AI offers new opportunities to make monitoring, analyses and actions even more powerful and automated. Full article (German): https://lnkd.in/ethshwv7

Automation and data connectivity are increasingly finding their way into stores. Read the stores+shops article (in German) "Efficient Store Processes" to find out how retailers can successfully link online and offline channels to make store processes more efficient and how AI can help make store processes leaner and more time-saving: https://lnkd.in/eQhBdNbV #store #ai #storeprocesses #automation #retail #retailinnovators #gk

Automation and data connectivity are increasingly finding their way into stores. Read the stores+shops article (in German) "Efficient Store Processes" to find out how retailers can successfully link online and offline channels to make store processes more efficient and how AI can help make store processes leaner and more time-saving: https://lnkd.in/eQhBdNbV #store #ai #storeprocesses #retail #retailinnovators #gk

For years, the e-commerce industry stuck to the same playbook, even as technology raced ahead. But with AI and Immersive Commerce advancing, that’s all changing—fast. So better read Kristian’s latest article in the new business Magazin fast! 🚀 😉 He breaks down how AR try-ons, live shopping, and AI avatars are transforming online shopping from functional to unforgettable. It’s not just about selling anymore—it’s about creating experiences that connect and keep customers coming back. 💫 Read the full article here ➡️ https://lnkd.in/eEdhYbag #ECommerce #Innovation #CustomerExperience #AI #AIshopping #liveshopping #Perplexity #Demodern #CreativeTechnologies

The 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗿𝗲𝘁𝗮𝗶𝗹 is rapidly transforming, driven by technological advances, shifting consumer values, and a growing demand for sustainability. PwC’s recent study highlights 𝗳𝗼𝘂𝗿 𝗸𝗲𝘆 𝘁𝗿𝗲𝗻𝗱𝘀 shaping the retail landscape by 2030: the rise of diverse lifestyles, continued price consciousness, the adoption of AI-powered solutions, and the increasing importance of sustainability—especially under the influence of Gen Z. It is easy to get lost in the details of the latest technological advance, but worth remembering that 𝗮𝘁 𝘁𝗵𝗲 𝘃𝗲𝗿𝘆 𝗰𝗲𝗻𝘁𝗲𝗿 of these shifts and their impact on your business or investment 𝗮𝗹𝘄𝗮𝘆𝘀 𝘀𝘁𝗮𝗻𝗱𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 and their evolving needs and expectations and the decision as to whether to buy your product or not. 𝗞𝗲𝗲𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝗻 𝘀𝘁𝗿𝗼𝗻𝗴 𝗳𝗼𝗰𝘂𝘀 will be critical to make the 𝗿𝗶𝗴𝗵𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘁𝗼 𝗳𝘂𝘁𝘂𝗿𝗲-𝗽𝗿𝗼𝗼𝗳 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹. #FutureOfRetail #Innovation #AI #Sustainability #CustomerExperience #ConsumerFirst #ConsumerTechnology #ConsumerTech For more insights, check out PwC’s study: https://lnkd.in/dfWjBKAa

HORIZONT spotlights Samsung's AI-powered YouTube strategy! The article explores how we achieved a 5.5% increase in purchase intent for the Galaxy S24 using the power of #GoogleAI. I hope this article inspires many marketers to leverage the power of a Full Funnel YouTube Strategy. Don't hesitate to reach out to me if you have any questions! https://lnkd.in/eph6iUzm #youtube #googleai #fullfunnel #ai #horizont