Hi there, here's your weekly social media round-up.
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TikTok’s Symphony Creative Studio
What's new?
TikTok has launched the Symphony Creative Studio, a service designed to connect brands, creators, and TikTok’s creative team. This initiative helps brands develop eye-catching campaigns with TikTok’s unique vibe, whether through organic videos or ads.
What does that mean?
This studio makes it easier for brands to create on-trend content that truly resonates with TikTok’s audience. With direct input from TikTok’s experts, expect campaigns that feel authentic and creative. If your brand is eyeing TikTok for growth, this could be the perfect collaboration opportunity.
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Threads Steps Up with New Features
What's new?
Meta’s Threads is expanding its functionality! The app now offers a search function, making it easier to find posts by keywords. Video viewing has been enhanced, allowing Threads to compete more closely with platforms like X and Instagram. And finally discovery tools have also been improved, making it simpler to join trending conversations.
What does that mean?
Threads is becoming more user-friendly and versatile. If you’ve been hesitant about trying the platform, now could be the perfect time to dive in. For brands, these updates open up new opportunities to connect with audiences, particularly by tapping into popular trends and creating engaging content.
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Snapchat’s Sponsored Snap Campaigns
What's new?
Snapchat is introducing Sponsored Snaps! This ad format lets brands create interactive, creative snaps tailored to connect with Snapchat’s younger audience.
What does that mean?
For brands looking to stand out, Sponsored Snaps provide a great way to tell your story in a fun, visual way. They’re designed to feel natural within Snapchat’s ecosystem, making them more engaging and less intrusive.
On TikTok this week?
“Women in Male Fields”
This empowering TikTok trend highlights women thriving in traditionally male-dominated careers. Some men have flipped the script with “men in women’s fields” videos, but TikTok users agree the original trend remains unmatched. The community continues to rally around and support women breaking barriers.
Pro tip for brands: Celebrate the trend by sharing your team’s diverse talents and breaking stereotypes in your own industry.
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