Andreas Steinbeisser

🔥 Get exclusive access to the Product Discovery Cheat Sheet 🔥 with 26 Product Discovery Methods that will enable you to "build the RIGHT THING" and not just "build the THING RIGHT" for your users. At konversionsKRAFT AG, we collected the most relevant methods that we have used in order to help our clients build and grow their digital products - you can use this board to evaluate your status quo and select the matching methods based on where you stand. To get access, follow these simple steps: 1️⃣ Connect with me and Anastasia Shvedova 2️⃣ Like this post ❤️  3️⃣ Comment on this post ("Brilliant, I want access!") 🚨 Disclaimer: this is the first version of the Product Discovery Cheat Sheet and we are looking forward to your questions and feedback while you are using it. Please feel free to approach us any time with your thoughts! #productdiscovery #discoverycheatsheet #productexperimentation #cromethods #testing #experimentation #growthmarketingsummit #growthmindedsuperheros #productmanagement

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Our future is digital 🚀 Lerne WTS Digital jetzt genauer kennen!

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Absolutely! In B2B, we must shape trends rather than follow them. Authenticity and innovation are vital for audience engagement. By embracing digital transformation and personalization, we can lead the future! 💡#MarketingTrends #B2B #Innovation #SYNBRAND

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I can't believe it, but it’s already been more than three years since Rolf Hermann 🤘🏻 asked me to participate in a podcast episode about Data Segmentation in Email Marketing. Listen to the episode 🎧: https://lnkd.in/eZ7q79Tg (German only). While we’re not in the midst of COVID anymore, many of the topics we discussed back in 2020 remain relevant when it comes to data management and segmentation to enhance email marketing. Agree or disagree? Also, it might have been three years already, but I remember like it was yesterday how nervous I was to speak and afraid of blurting out nonsense. It was, I believe, only the second podcast episode I ever recorded. #emailmarketing #emailstrategy #clv #segmentation #podcast #omr

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📽 #DEC24 - The Digital Money Ecosystem: 2024 Outlook Anne-Sophie Gógl (ehem. Braun) from KPMG Deutschland kicks off the Digital Euro Conference with an outlook on the #digitalmoney ecosystem for 2024. She first introduces the four regulated forms of digital money and emphasizes that #centralbanks and the private sector are expanding the monetary system to include digital currencies. Anne-Sophie further delves into the digital money ecosystem she envisions for the near future, including #MiCA-regulated #stablecoins, #wholesale settlements on #DLT, the digital (#retail) euro, and Commercial Bank Money Tokens (#CBMT). Each of these forms is shaping a future where every type of money has its distinct purpose. Check out the keynote recording ⬇ https://lnkd.in/d5YG3Kpr

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T H E N I C H E D O M I N A T O R F R A M E W O R K 10 Schritte, um deine Software Development Agentur zu positionieren.

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K5 - Future Retail is nearly there. Thanks trbo marketing team to organize everything and also many thanks to whole K5 - Future Retail team and Sven Rittau . Looking forward meeting great people and have the one or other discussion about #personalzation, #testing, #ai and many other topics

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Did you know that personalized experiences can massively boost customer trust and loyalty? 🌟 Dive into the world of Composable and Headless Commerce with us and learn how to fully unlock your eCommerce potential through tailored strategies. 🚀

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How does one of the top marketing spenders make data-driven decisions? How do you implement privacy by design? What are the differences in the data that an energy company collects compared to that of a love brand like L'Oréal? Franziska Eickhoff knows these answers, and after her fascinating talk, she was kind enough to sit down with Fedor Thiel to answer a few questions. Thank you, Franziska, for accepting our invitation to this year's Analytics Summit. #analytics #data #dataprivacy #consentmode #gdpr #eprivacy #googlemarketingplatform #gmp #google #loreal #analyticssummit2024 #trkkn

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🚀 Krea Launches Text-to-Video Model: The Race for Text to Video Generation Heats Up! 🎥 OpenAI's SORA has been creating buzz with impressive text-to-video demos, but there's a catch - it's not open to the public yet! Meanwhile, KREA AI is making strides in real-time text-to-image generation. 😮 ⏰ The Clock is Ticking - SORA risks falling behind if it doesn't act fast - KREA is pushing the boundaries of real-time text-to-image - The race for AI-powered content generation is heating up 🎬 The Future of AI-Generated Content Text-to-video and real-time text-to-image have the power to revolutionize: - Marketing and advertising - Entertainment - And beyond! 📈 High Stakes for OpenAI and KREA - OpenAI needs to maintain its position as an AI leader with SORA - KREA is making a name for itself in the AI space - Both companies are racing to deliver groundbreaking AI-powered tools Will SORA deliver on its text-to-video promise, or will KREA's text-to-image steal the spotlight? Share your thoughts below! 💬 #SORA #Krea #TextToVideo #RealTimeTextToImage #AIContentGeneration 📘 Master the art of creating powerful AI-generated content with my book "Prompt DOT AI - Art of Writing Generative AI Prompts"! Follow da sachin sharma for more AI insights and updates! 🚀

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Have you considered the impact of AI-driven search? Learn how AI-driven search can enhance user engagement and ultimately increase revenue. Great people, great topics, great food.

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Our very first edition of our All Hands on Tech Newsletter is out. Matthias Patzak and I will share every 2 weeks ideas, anecdotes, useful resources or simply: our well meant advise with you about how to build great tech organizations on scale. Subscribe here: https://lnkd.in/eCVFZRdp Later this week we have some great news about our book flying in, stay tuned :) #allhandsontech #softwareengineering #digital #software #productmanagement #newsletter

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A new enlightening episode of the Handelsblatt Disrupt podcast with Sebastian Matthes interviewing Yuval Noah Harari (The podcast is in English). Fits in perfectly with the crazy state of the world between AI everywhere, Musk's robots and Trump's divisive politics. The two discuss where we go from here - interesting thoughts, but not much cause for optimism. Here are a few quotes from Harari: „I read many times in history books about societies that destroy themselves, about societies that are taken over by these mass delusions and mass psychosis. But then to find myself living, actually living inside such a process, this is really terrifying.“ „It's very, very simple. If you have order and you attack this order and you don't put anything in its place, what you get is chaos. It's as simple as that. And we now have chaos agents in more and more areas around the world.“ „The few AI superpowers, they will have the ability to conquer and exploit the rest of the world in a different way. You know, in the 19th century, to dominate a colony, you needed to send in the soldiers. Now, to dominate a colony, you need to take out the data. If you control the digital infrastructure of a country and if you collect all the information on the people in that country and you also control their attention, you control that country. Imagine a situation in 20 years when somebody in China or in the US has the entire personal records, medical records, every joke people ever told, every medical test they did, every Love affair they had throughout their lives, of every journalist, every politician, every judge. (..) This country would be independent in theory, but in reality, just a data colony.“ „When you flood humans with too much information, they collapse. When you flood AI with a lot of information, it becomes better. So there are people in different places around the world today that say, this is now the golden age of totalitarianism. One hub, one center will decide everything.“ Sounds fun, doesn't it? 😳 Link down in the comments...

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🎙️💥 𝗥𝗘𝗟𝗘𝗔𝗦𝗘𝗗 – "𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙞𝙤𝙣 𝙋𝙤𝙬𝙚𝙧𝙨 𝙍𝙚𝙩𝙖𝙞𝙡’𝙨 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙁𝙪𝙩𝙪𝙧𝙚". The new episode of asap digital | podcast zooms into the critical role of cooperation as a key competence for accelerating #digitaltransformation in retail. Martin Boeing-Messing and I welcomed Petra Schäfer, Managing Director at Alnatura, and Florian Wolfframm, VP Retail Sales & Marketing at PAYBACK. Both bring decades of omni-channel retail expertise, represent award-winning companies renowned for their customer satisfaction, and share hands-on insights from their consumer-centric digitalization success stories. 𝙒𝙚 𝙡𝙚𝙖𝙧𝙣𝙚𝙙 🔑 How #collaboration fast forwards digital innovation. 🔑 How to steer #AI and #automation away from hype, to impact. 🔑 How to create #competitiveadvantage, built on transparency, sustainability and personalization. 🎧 If you are in #retailbusiness or not, don't miss this yet unaired insights from two diverse companies, that accompany many of us in daily life: Tune in now on Spotify, Apple Podcasts, or YouTube. Links in the comments. Join the debate and let us know: How do you leverage collaboration for your digital transformation? #asapdigital #digitalimpatience #digitaltransformation #retail #customersatifaction #loyality #retailmedia #podcast #digitalization #innovation #transformation

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We did it again 🎉 AdEx Partners has been recognized again at the Best of Consulting #BOC2024 awards of WirtschaftsWoche in the category #Organization for an IT Transformation at one of our valued clients 🏆 Stay tuned… more to come 😊 #AdExPartners #TrustedAdvisors #TrustedLeader #Organization #ClientSuccess #BestofConsulting #BOC2024 #WirtschaftsWoche

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