Sie starten ein neues Projekt für mobile Apps. Was sind die besten Marketinginstrumente, um den Erfolg zu sichern?

I would do three things. 1) I will form a group of users (~50 to 100) from closed circle. I will publish the application for them and start tracking their usages. 2) Fix a standard active users criteria based the App's nature and users login report. 3) Continue this for 3 months and make sure all their feedbacks were addressed and incorporated into the application. By 90 days time, with proper ASO (AppStoreOptimization) & organic reach, your app should be have tentatively 1000 downloads (else its time to spin off) You can start with paid marketing at this point and setup a plan for monetisation in another 6 months.

I'm not sure if there's any marketing tool that can "ensure" the success of your mobile app project, as the most crucial aspects are the inherent nature of the app and its execution. However, my personal favorite marketing tool is a developer blog where the developer can start blogging about the ideation process, progress, and the various ups and downs of the project. Engaging with early adopters from the beginning, gathering frequent feedback and insights from the community, and maintaining a blog with regular updates can all contribute to SEO benefits. This, in turn, benefits the app project when it's ready to launch. I highly recommend it.

For a new mobile app, success hinges on strategic marketing. Start with market research tools to understand your audience and competitors. Use social media platforms for targeted advertising, leveraging their analytics for insights. Email marketing tools are essential for nurturing leads with personalized content. App Store Optimization (ASO) tools boost your visibility in app stores. Influencer marketing platforms can help you collaborate with influencers for wider reach. Analytics tools track app performance and user engagement, guiding iterative improvements. Finally, press release services can announce your launch to a broad audience. Combining these tools with a focused strategy ensures your app stands out in a crowded marketplace.

Before you start marketing your app, you need to clearly define what makes it unique and valuable for your potential users. 1. What problem does it solve, what benefit does it offer, and how does it differ from other similar apps? 2. Your value proposition is the core message that you want to communicate to your audience and it should guide your marketing strategy. 3. You can use tools like Value Proposition Canvas or Lean Canvas to help you craft your value proposition and test your assumptions.

1. ASO: Optimize app title, description, and keywords for better visibility. 2. Paid UA: Run campaigns on Google Ads, Meta & Other UA Channels. 3. Social Media: Facebook, Instagram, and Twitter for ads and engaging content. 4. Influencer Marketing: Partner with influencers for reviews and content. 5. Email Marketing: Build an email list for regular updates and promos. 6. Analytics & User Feedback: Integrate analytics tools and gather user feedback for improvements. 7. Referral Programs: Implement a rewarding referral system for users. 8. Press Releases: Distribute press releases to relevant media. 9. Website: Create a mobile-friendly landing page with clear information. 10. Events and Promotions: Run promotions during special occasions.

Use Value Proposition Canvas tool to clearly articulate the problem your app solves, the target audience, and the unique value proposition that sets you apart. Conduct interviews with potential users to understand their needs, pain points, and expectations. Validate your initial value proposition and refine it based on their feedback.

Remember, a strong UVP should be clear, specific, and compelling. It should quickly communicate why your app is not just different, but better or more desirable for your users. Once you have this defined, all your marketing efforts, from your website copy to your advertising campaigns, should align with and reinforce this message.

Launching a successful mobile app requires planning and strategic marketing. Before launch, research your target audience, define your app's unique value, and build pre-launch buzz. Consider a landing page to capture the email addresses of interested users. Optimize your app store listing and prepare for launch with clear goals. After launch, leverage targeted ads, engaging content, influencer partnerships, and social media engagement. Encourage positive reviews, optimize your app store listing continuously, and prioritize user experience. Track data, iterate on your app and strategy, and stay updated on mobile trends. Remember, marketing is an ongoing process, so adapt and experiment to find what works best for your app's success.

1. App Store Optimization (ASO) 2. Social Media Marketing 3. App Review Sites and Blogs 4. App Launch Events and Contests 5. Analytics and Optimization Tools

Design a visually appealing and informative landing page that highlights your app's features, benefits, and value proposition. Use tools like WordPress, Squarespace, or Wix to build your landing page quickly and efficiently. For strategy: Lead Capture: Integrate lead capture forms to collect email addresses and build anticipation before launch. Compelling Copy: Highlight your app's benefits and target it for search engines using relevant keywords. Visuals: Showcase eye-catching app screenshots, explainer videos, and GIFs to engage visitors. Urgency & Call to Action: Create a sense of urgency to encourage signups (e.g., "Early Bird Offer!"). Use clear CTAs like "Pre-register now!" or "Join the waitlist."

Use Webflow or Framer if you don't have dev resources. If you do, use Next.js with Prismic. - Buy a beautiful, conversion and SEO optimized landing page theme for mobile apps and customize it to your needs. - The headline should be your Value Proposition in a single sentence. "We are (Solution) for (Audience) to solve (Problem)". List Benefits, NOT Features. - CTA: After Public Beta, a big Download Button. Before the public beta, Subscribe to Waitlisting or Pre-order (Stripe). - Engage your email subscribers with Automated Email Sequences (Mailerlite). - Connect Integrations with Zapier or Make. - Use Posthog, GA to analyse user behavior. If you're B2B use Clearbit. - Be compliant with Termly, Iubenda (Terms, Privacy, Cookies, EULA)

In my experience, a landing page is crucial for building anticipation and capturing leads. Once, for a project management app, we focused on clear messaging and compelling visuals on our landing page. Using Unbounce, we created A/B tests for headlines and calls-to-action, significantly improving conversion rates. Including video demos and user testimonials added credibility and gave visitors a real sense of the app's value. Integrating analytics helped us understand visitor behavior, refining our real-time approach. The key is to keep the page simple yet persuasive, with a clear value proposition and an easy signup process. This strategy increased our pre-launch sign-ups and sustained interest post-launch.

You can create a landing page very easily with no code options such as Google Sites, Wix, Square Space and many other options. Just like your app, start with a minimum viable product (MVP) for the landing page. Consider what you actually need at this stage like gathering emails on the wait list or driving app downloads. Be sure to clearly communicate the value proposition from step one on your landing page. It will help with conversion and drive trial of your app. Social proof is a good way to reinforce the value proposition of your app. If possible display quotes from happy users.

A great test is to run some targeted ads (using a small test budget) to the app landing page to see if it converts Test a couple of versions and ask visitors for an email address

La page de destination est la clé de conversion de votre visiteur. Pour la conception de cette page, il faut bien travailler en Mobile First. Le premier écran est stratégique, il devra contenir la proposition de valeur et le le bouton Call to Action (CTA) bien au coeur de la page. Soyez vigilants à bien afficher des CTA tout au long du scroll de la page en respectant un code couleur unique pour guider au téléchargement de l'app. Vous pouvez structurer le contenu en suivant l'idée : - Pourquoi cette application (proposition de valeur) - Comment cela fonctionne ? - Détails des fonctionnalités. En bonus, faites remonter des avis clients sur le premier écran pour afficher la preuve sociale de la performance de votre application.

Sumamente importante tener una página web que permita comunicar lo que haces en la aplicación o plataforma web. Poder encontrar información, saber más, etc, es sumamente importante para poder expandir lo que estamos haciendo. Es muy común que una persona ingrese a ver la página web antes de descargarse, o googlea para saber más.

Pre Launch is a must for 1. Acquiring a database 2. Testing messaging - Infiltrating Facebook groups with your target audience and asking them to join the beta list - Running PR campaigns to drive interest and awareness - Using tools like product hunt are all great for awareness Are all ways to drive buzz before hand

Building a pre-launch buzz is crucial for the success of your mobile app. From my experience, creating anticipation can significantly impact your launch's success. Start by crafting a compelling story around your app and share sneak peeks on social media, blogs, and forums where your target audience gathers. I also recommend setting up a landing page early on to collect email addresses of interested users. For my app, we used teaser videos and behind-the-scenes content to spark curiosity and build a community before launch. Engaging with potential users early not only validates your idea but also establishes a solid user base eager to download your app the moment it goes live.

Consider this 1,2,3.... 1.- Social Media Campaigns generate excitement, by building communities around your app on platforms like Twitter, Facebook, and Instagram. Share sneak peeks, teasers, and run contests or giveaways. 2.- Consider paid advertising on social media or search engines to reach your ideal audience. Monitor and adjust your campaigns based on data-driven insights. 3.- Connect with journalists and influencers relevant to your niche. Offer exclusive access or early builds to generate reviews and coverage.

El costo por descarga y el costo de mantenimiento para las adaptaciones tanto de IOS como Android me parecen sumamente costosas para la mayoría de los clientes. Si bien, las aplicaciones de servicios han tenido una amplio espectro de crecimiento, la mayoría de las aplicaciones cumplen con pocas funcionalidades para la mayoría de las compañías medianas. Una vez definido esto, hay que hacer R & D usar muchos ambientes de prueba e invitar al cliente a contribuir en lo que se espera de la usabilidad por medio de talleres y diseño. Es mejor hacer sitios web lindos, adaptativos y frescos. Sólo los grandes conglomerados pueden justificar el costo de una app.

Pre launch always helps to make your customer base aware of your app. Along with that feedback and personal detail (mail, phone, name) collecting mechanism also helps for which you can opt for creating a landing page and link may be in pre launch for same.

Hootsuite or Buffer: They allow you to schedule and publish content on various social networks, in addition to monitoring interaction and obtaining performance analysis.

ASO positioning is gaining increasing relevance and serves as the means by which it is possible to reach a larger number of customers in an efficient and sustainable manner over time

Pre-launch buzz will help you launch with a bang. Consider playing to the user's FOMO to drive trial. A really good example of this is when Clubhouse launched and it was only on iPhone and mainly celebrities. It required an invite from someone who already had Clubhouse. If you'd like publicity sign up for a free account on HARO which stands for help a reporter out. You can see queries from reporters in the tech space and pitch your app. Authority Magazine has a running list of topics and stories that they want to cover which can also be a good way to obtain media coverage for your app.

Leveraging platforms like Product Hunt and BetaList to create a buzz before launching is very effective. For a productivity app we were launching, listing it on Product Hunt exposed it to a tech-savvy audience eager for new tools, driving significant early interest. We complemented this with a referral program via Viral Loops, rewarding early users for sharing our app, which amplified our reach exponentially. These strategies, coupled with engaging directly with influencers in our niche, built anticipation and provided invaluable feedback, allowing us to refine our app pre-launch. The key is to engage with your community early, offer incentives for sharing, and use feedback to iterate rapidly, setting a solid foundation for launch success.

Start small, don’t try to release a fully fledged app in one go. Start with an MVP, advertise before you finish, you can then release updates as times goes on and your client base will like you for that. An app without updates is a dead app eventually, keep some tricks up your sleeve.

To optimize your app store presence, focus on keyword-rich titles and descriptions, compelling visuals, positive user reviews, and regular updates. Utilize tools like Sensor Tower or App Annie for keyword analysis and monitor competitors.

Use App Store Optimization (ASO) tools to identify relevant keywords that users search for. Optimize your app title, description, and screenshots accordingly. Invest in professional app screenshots and a captivating icon that stands out in the store, High-Quality Visuals will hook interest. Encourage early users to leave positive reviews and ratings to boost your app's credibility and visibility. Local App Store Optimization, tailor your app's details and marketing efforts to specific countries or regions to maximize reach.

Like SEO, ASO is important for App Store performance getting organic installs. A dedicated resource/ consultant is required to regularly optimise the checklist of ASO. Tools further help in analysis.

App stores are becoming more crowded. Making app store optimization (ASO) even more important. Begin by selecting keywords and crafting an enticing listing. ASO is not a set-it-and-forget-it project. It is ongoing and ever changing. Regularly test different elements, track performance, and adapt your strategy as needed.

Optimizing our app store presence was pivotal for my fitness app's success. We used Sensor Tower to identify key trends and keywords, integrating these into our app's title and description to improve discoverability. A/B testing different screenshots and icons with SplitMetrics revealed preferences that significantly increased our conversion rates. Highlighting unique features in the first two screenshots and using a clear, compelling value proposition in the description made a notable difference. Regularly updating our page based on user feedback and trends kept our app relevant. This strategic approach enhanced our visibility in a crowded market and maximized downloads and user engagement.

Here's a few things to consider for ASO: - Rules are often changing, stay updated - Rules are sometimes different between iOS and Android. Ex : no hidden keywords for Android. - Key metrics to look for 1. Visibility (impressions, page views, clicks) and 2. Conversion (installations, re-installs). Optimize for both! - Understand where the above users are coming : are they scrolling in the store ? Are they coming from an ad in the store ? From social media ? Ex : if most page views are coming from ads and not in store scrolling, review your keywords. - Rating is for search engines and for user trust : answer to all reviews; find the 'moment' in-app to ask for review. Bonus : if the user input a low rating, redirect them to customer service.

Besides everything already mentioned, find not only your client base but try to look for media channels that focus on those same clients. Propose an interview, it’s often of their interest to get articles about new and upcoming apps that fit their viewers/readers.

Promoting our app, we combined Facebook and Google Ads for targeted reach and used Apple Search Ads for users actively seeking productivity tools. Organically, Mailchimp nurtured our email list with valuable content, while Buffer managed our social media presence, engaging our audience effectively. Medium articles established our niche authority. This strategy effectively balanced paid outreach with organic growth, enhancing both traffic and user loyalty.

Promote your app through paid channels like targeted ads on social media platforms and search engines. Utilize organic channels such as content marketing, social media engagement, influencer collaborations, and app store optimization (ASO) to maximize visibility and downloads.

De acuerdo. La promoción a través de la inversión es indispensable. Sin embargo, no dejes de lado la parte orgánica. En las tiendas de aplicaciones, las opiniones y calificaciones de los usuarios que descargan tu app, se vuelve fundamental para el ranking. Recuerda que una de las bondades del internet y social media, es que no todo tiene que ser contenido pagado. una buena estrategia de contenidos podrá posicionar a tu app

Use targeted ads on social media and Google, optimize your app store presence with ASO, engage users organically through content and social media, and use email marketing and referral programs.

UA is a vast and complex subject. Here's a few tips : - cannibalization : when your ads are attributing themselves organic downloads. To prevent this, monitor keyword performance to see if they're targeting keywords or audiences that your app already ranks well for organically; conduct incrementality tests, segment data, use control groups, optimize ad timing/targeting, and align ASO/SEO with paid strategies. - try, test and learn : understand your market and where your audience might be. Art app ? Try Pinterest ads. Professional app ? Try LinkedIn ads. Social app ? Try TikTok ads. - UGC is king : nowadays, top ad creatives are often user generated content. Try collaborations with micro-influencers with or without platforms like ramdam.

After your app is buzzing realize what features are most used and analise how you can profit from them. Paywalls are becoming a developers best friend if you can keep the value of the free version.

I believe social media can be a great ally while marketing your app, if you get a big celebrity to say good things about your app it could show it to a big audience. But the best kind of marketing is the one that happens by it self, if you have a good product, people will talk about it organically and the app will grow.

Tracking user engagement, success and failure metrics within the app should be planned right at the beginning. You want to know exactly at what point does the user drop/deviate from the ideal journey. You want to create nudges to get the user back to that journey. You would want to do some form of single variate/multi variate testing to increase the performance of the app. It's easy to acquire users, what is important is to keep those users and get them to come back even if they do uninstall your app!

Use analytics tools like Google Analytics, Firebase, or Mixpanel to track user behavior, retention rates, and app performance metrics. Collect user feedback through app reviews, surveys, and customer support interactions to identify areas for improvement and iterate on your app's features and functionality.

Tracking and attribution should not be overlooked. - use a MMP for attribution to have the clearest view possible on attribution. Ex: Appsflyer, Adjust, Branch (CSM will help you implement the tools correctly). - understand where are the best and worst users in terms of spent, retention etc coming from to allocate properly your marketing efforts. - onboarding is key: for each step the users are taking until the onboarding is finished, shoot an event and analyse then on firebase or another tool, where are they giving up. - for iOS, read SKAN / Skadnetwork documentation, It looks complicated but is in fact pretty simple. You could use chatGPT to make a summary of it. Bonus : the newsletter mobile dev memo, greatest on the subject.

Analyze your app's performance using analytics tools like Google Analytics or Firebase. Track user behavior, engagement metrics, and app performance data. Use insights to identify areas for improvement, optimize user experience, and enhance overall app performance.

Una vez que lanzamos la aplicación es importante poder identificar cómo está funcionando, cómo está escalando, qué se puede mejorar, etc. Por ello, es importante utilizar herramientas para poder mejorar cada día lo que hemos lanzado. No nos quedemos simplemente con algo que se lanzó y listo, porque eso no es cierto. Nuestros usuarios siempre van a querer mejoras, no solo de funcionalidades y nuevas herramientas, también de optimización.

In one product we've migrated from Firebase Analytics to Amplitude Analytics. It was the best choice because we were seeking more dynamic, in-depth user journey tracking. Amplitude Analytics elevated us by giving insight into our user's actions on a granular level, something we could not achieve with Firebase. We can now understand the intricate details of our users' experience, helping us to offer a product that truly meets their needs. Navigating this migration was challenging, yet rewarding.

Una interfaz amigable es esencial. Cantidad no significa calidad. Entre menos click necesarios para el usuario, más sencilla será su experiencia en la app.

In order to increase application quality, reliability and user satisfaction the application testing should be conducted. Creating an automation test suite could improve application stability and shorten time to release. Accessibility testing, to improve user satisfaction.

Here are my top tools for performance analysis: - Google Analytics : For analyzing app statistics - Amplitude : For in-depth product data - Apphud : For analyzing IAPs and overall purchase funnel - Adjust : For tracking conversions coming from ads - Data.ai : For overall app analysis

Use of analytics tools like Google analytics, Adobe analytics etc are essential to track the health state of the app. We can take account of time taken to process and also exceptions occurred during the app lifecycle which can be rectified in the future releases. Customer feedback can also be taken from various social media apps as well.

One of the main areas that could make a difference to the success of the app is how easy is the onboarding experience for new users. In my experience, every additional click increases drop off chances of the user by 50%. Apps that do really well provide significant value already without needing the user to create a username or password. Consider a passwordless strategy as well, using tools like wink.cloud to keep your user accounts secure in addition of removing password reset hassles.

When appropriate, decrease friction by making installs obsolete! Consider using a product like passninja.com to keep users phone clear of unnecessary apps, while getting the ability to send context aware notifications!

As you look to develop new features it's best to think about how they support the user experience. Consider how they would increase time in-app, reduce churn, and make the app stickier. Conduct user research to see what features should be prioritized and how they can be marketed to the user base. While doing user research be sure to talk to both current users and potential users. This will allow you to get more users at the top of the funnel and increase retention lower in the funnel.

One other tip to consider is to make sure you operate a lean team, at least at the initial stage. You want to start small, but making sure each member of the team is pulling their weight. No wastage of any sort. What is the benefit of this? 1) You have a team that you can manage and you are sure each member is equally as driven as you are. 2) This will help not to overshoot on your budget. Trust me, once cash runs out, it becomes very difficult to grow a business.

Also, think about how your app fits into users' daily lives. Make it super user friendly. Feedback is super important so always listen to what users say. Keep updating your app to make it better based on what they need. Fun and simple wins the race!

Before anything else, I would define the customer, who they are, where they are, what other apps they use What are the problems they are trying to solve, and what is the job to be done? This will help in every stage of the app development process and more importantly in the customer aquisiton process

In my experience, depending on the type of application, a very successful instrument for adoption of the app is some traditional marketing activities such as a strong PR, an incentivized word to mouth, sponsoring events, combined to what other colleagues were saying, in particular the easiness to register and / or access the app. On a technical level it is essential the speed of the app, being tested in multiple device types from the last few years. Therefore focus on how fast are single interactions within the app, how easy for a user to complete a single flow. The weight of data transmission is key.