About
I head up Benevity Impact Labs, a social innovation lab aimed at helping organizations…
Articles by Sona
Contributions
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Stakeholders are questioning your strategic messaging. How can you regain their trust?
My actions would depend on a number of factors. Who the stakeholders are, what is their relative priority as an audience/group, what is the volume of feedback, how much will their thoughts affect outcomes/behaviour/sentiment, was this feedback expected, etc. Sometimes when you launch strategic messaging, you don't expect it to resonate with all groups and not all feedback means that trust needs to be rebuilt.
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What are the best ways to gain CSR experience as a recent graduate?
If you have a job that's entry-level, become a volunteer ambassador or champion or take a role on an ERG comittee. You will learn how to balance social justice and impact initiatives with business needs, how to run campaigns amd events, how to consider the needs of nonprofits, how to inspire people to action, how to encourage behaviour change, how to measure progress, how to advocate for change, how to work cross-functionally and most importantly about the issues themselves. If your company allows employees to review grants applications, that's another way you can learn how to assess the social value of investments.
Activity
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Yesterday I spoke on a panel with some amazing individuals. One of the questions asked was about field building over the next few years. My…
Yesterday I spoke on a panel with some amazing individuals. One of the questions asked was about field building over the next few years. My…
Liked by Sona Khosla
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My enduring memory of Chrystia Freeland as Finance Minister will be from her very first months in the role, when she saved the commercial rent relief…
My enduring memory of Chrystia Freeland as Finance Minister will be from her very first months in the role, when she saved the commercial rent relief…
Liked by Sona Khosla
Experience
Education
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Simon Fraser University
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Book, online and magazine publishing management and design. 2001 Graduate Fellowship recipient.
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Activities and Societies: Volunteered with Students for Literacy.
Graduated with distinction. Sub-interest areas in African studies/history.
Licenses & Certifications
Volunteer Experience
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Lean In Circle Founder & Moderator
Getty Images
- 8 months
Started and maintained a Lean In Circle for the women of the Getty Images Calgary office, helping them to achieve their highest ambitions through learning, sharing and experiential activities.
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Volunteer
University of Calgary
- 8 months
Social Services
Assisted new students to Canada with reading, writing and speaking conversational English.
Honors & Awards
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2022 Cult Brand Honouree
The Gathering Summit
The Founding Partner of The Gathering, Cult Collective, has identified 8 Cult Brand Principles that don’t just get customers and clients to buy, but to buy-in. The Honoree process includes 120 points of data analyzed, 1:1 interviews, and an overall review from The Society. The Honoree Brands have masterfully embodied Cult-brand principles to create audience engagement, brand loyalty and global impact.
https://cultgathering.com/honoree-brands/ -
Top Read Stories, 2015
Adweek
Promotion for iStock by Getty Images stock photography and 20th Century Fox's film Unfinished Business using Vince Vaugh, Dave Franco and Tom Wilkinson in cliche stock photos.
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Top 5 Ads of the Week
Fast Company
Promotion for iStock by Getty Images stock photography and 20th Century Fox's film Unfinished Business using Vince Vaugh, Dave Franco and Tom Wilkinson in cliche stock photos.
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Global Product Brand Development Campaign of the Year for "Free the Creative", iStock by Getty Images
PRWeek
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