Nick Donaldson

🌟 Client Success Spotlight: Hemline🌟 Challenge: Managing data from 30+ stores was cumbersome for Hemline—until Glew stepped in. 🚀 Glew's Solution: ◾ Unified Data across their tech stack: Shopify, Shopify POS, Klaviyo, Meta, Google Analytics, Google Ads ◾ Centralized Inventory Dashboard ◾ Enhanced Data Management with a single KPI dashboard ◾ Advanced Sales Tracking & Customized Reporting for better transparency and decision-making ◾ Optimized Performance Monitoring through automated, insightful reports From Hemline’s COO, Katie Pierce: "Before Glew, compiling reports took days, if not weeks. Now, our franchisees receive timely insights daily, empowering them to excel." With Glew, Hemline transformed data management from a chore into a driver of growth! 📈 🔗 Full case study here: https://hubs.ly/Q02HXYzk0 #DataIntegration #RetailTech #ClientSuccess #Glew #Ecommerce #Shopify

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🤝 Alignment between GTM functions is a key value driver for SureRev customers. 🤝 Let's focus on Product Management and Marketing for a moment. 🚨Product Management and Product Marketing are 2 critical roles in GTM teams that must stay on the same page. But, ever feel like your product management and marketing are pulling in different directions?🚨 Many companies face the classic conundrum where the two departments operate on parallel tracks that never seem to meet. 🛤️ ⚠ Product management’s focus on the product’s functionality and features often clashes with product marketing’s push towards understanding and reaching the customer effectively. Products are often developed outside of the context of the target customers or customer pain points are discussed with product and engineering teams not being aware of this context. 🤝 With its AI-assisted Product Value Proposition SureRev closes this gap, ensuring that both functions are not just aligned but synchronized in their efforts to deliver value to the customer. 🤝 SureRev also recognizes the pain points of misalignment and inefficiency in messaging, offering a solution that yields higher sales win rate. Imagine having your GTM teams always on the same page, with the product messaging and positioning crystal clear across the board. 💡💼 🤝 With SureRev’s unique tool for ICP (Ideal Customer Profile) development, marketers and product managers can now define their target audience with unmatched granularity, leading to enhanced lead qualification and ultimately, better sales outcomes. 🎯 Don't let your company fall into the pitfalls of misalignment. Let SureRev help you develop a path to a unified product strategy and marketing message. 🌈✨ #ProductManagement #ProductMarketing #Alignment #SureRev

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Two people are about to win $500 🎉 We talked to 400+ GTM folks about the state of content in the GTM org. A few of our favorite learnings? » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 𝗲𝗻𝗼𝘂𝗴𝗵 𝗰𝗿𝗲𝗱𝗶𝘁 Only 8% of content marketers think the wider GTM org has an excellent understanding of content marketing. But 19% of non-content marketers think they have an excellent understanding. There’s an 11% gap. » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 19% of content marketers rank their company’s content “below average,” in comparison to 26% of non-content marketers. Not surprising: non-content marketers think slightly less of their company’s content marketing efforts. » 𝗬𝗼𝘂𝗿 𝗚𝗧𝗠 𝘁𝗲𝗮𝗺𝗺𝗮𝘁𝗲𝘀 𝗪𝗔𝗡𝗧 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 95% of GTM folks think involvement in content marketing will make it more relevant & effective. But only 1/2 had a positive experience getting involved. Holy opportunity for content marketers. Time to optimize the experience! » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘃𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 Again and again, we saw comments like, “There’s an under-appreciation for just how much organic social can drive results compared to website traffic/impressions,” and “Organic metrics are highly undervalued.” » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗹𝗸𝘀 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝘀, 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗚𝗧𝗠 𝗼𝗿𝗴 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 It's 2024, and marketers are still talking about the best way to tie content marketing efforts to revenue. While tying content to “leads & conversions'' and “sales & revenue” is ideal, accurate measurement often gets in the way. » 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗯𝗿𝗶𝗴𝗵𝘁 7 out of 10 of all respondents said content marketing will be more important moving forward. In fact, non-content folks were slightly more optimistic than content marketers. Ok, so who is winning $500?! The two lucky winners of our 408 survey respondents are 🥁🥁 Eleni Zoe and Cari Murray! 🎉🎉 Thank you so much to everyone who contributed and made our report (Closing the Content Gap) a super valuable resource for content marketers. You're the real MVPs. 💛 Your content besties

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You're not just hitting targets, you're making bullseyes! 🎯 ABM isn't just a buzzword; it's a game-changer for B2B marketers. At PinkPiano Inc, we've got over 15 years of ABM expertise ready to amplify your ROI. 🚀 Ready to get strategic? 📈 Let's personalize your approach to hit those high-value accounts. Get Started at https://lnkd.in/dMHi68nF #ABMStrategy #B2BMarketing #MaximizeROI

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Tired of generic marketing strategies? It's time to revolutionize your Go-To-Market approach with Account-Based Marketing. Here are 4 game-changing ways to leverage ABM for GTM success: Hyper-Personalization → ↳ Tailor your messaging to specific accounts ↳ Create custom content that speaks directly to their pain points Multi-Channel Orchestration → ↳ Synchronize your efforts across all platforms ↳ Deliver a cohesive brand experience at every touchpoint AI-Powered Insights → ↳ Leverage predictive analytics to identify high-value accounts ↳ Use real-time data to optimize your targeting strategy Sales and Marketing Alignment → ↳ Break down silos between teams ↳ Create a unified approach for seamless customer journeys 🔥 Exciting News! 🔥 We're launching an exclusive GTM community this September, and you're invited to be a founding member! 👉 Ready to level up your GTM game? Click the link below for early access and join a network of visionary marketers who are redefining B2B success. Don't miss out on this opportunity to shape the future of GTM strategies! [Early Access Link in comments] #ABM #GTM #B2BMarketing #MarketingInnovation

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Tired of your data playing hard to get? When your data is disconnected and locked away in silos, it’s like having a garden full of potential but no way to nourish it. You can’t: 👉 Fully leverage your HubSpot investment 👉 Make growth-driving decisions 👉 Take important revenue-focused actions 👉 Measure the effectiveness of your efforts Sure, solutions like iPaaS and custom integrations can connect your data, but who has months and a wheelbarrow of cash to spare for developers to set them up? 💭 Imagine having a customized HubSpot import automatically uploaded to your CRM at whatever frequency you choose. Enter EasySync - a no-code, hassle-free, secure way to sync your data. Connect your critical data to HubSpot effortlessly with no integration needed! See if EasySync is the right solution for you (link in comments!) #EasySync #CriticalData #CustomHubSpotImport #RevenueGrowth

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💡HubSpot's Option to Associate Between Company and Contact Owner - to use or not to use, this is the question... 💡 As a HubSpot Platinum Partner, we often get asked this question: "Should we use the HubSpot option to associate between company and contact owner? The answer isn't one-size-fits-all. It truly depends on your company's way of doing business and its structure. Every company operates differently, and so does its sales and marketing teams. Here are some key considerations: 1. Sales Strategy: 👍Use Association: If your sales strategy is account-based, where multiple contacts from the same company interact with a single sales representative, it makes sense to associate contacts with their company. This allows the sales rep to have a holistic view of all interactions with the company, enabling better relationship management. 👎 Don't Use Association: If your sales strategy is contact-based, where each contact is treated individually and not tied to a company-wide strategy, it might be better to manage them separately to avoid unnecessary complications. 2. Team Structure: 👍 Use Association: If your team is structured so that specific sales reps or account managers are responsible for entire companies rather than individual contacts, associating contacts with their company ensures consistency and clarity in ownership. 👎 Don't Use Association: If your team is organized by territories or product lines rather than by accounts, it might be more effective to manage contacts independently, focusing on the specific product or service they are interested in. 3. Customer Relationship Management: 👍 Use Association: For companies that prioritize long-term relationships and have complex sales cycles involving multiple stakeholders, associating contacts with their company helps in tracking all touchpoints and communications, providing a comprehensive view of the customer journey. 👎 Don't Use Association: For businesses with a high volume of quick transactions and less emphasis on long-term relationships, it might be simpler to manage contacts without associating them with companies. Real Life Examples: 👍 Use it if you are a B2B SaaS company with an account-based sales approach where account managers handle all contacts within a target company. 👎 Don't use it if you are a retail company selling consumer products online, where each purchase is typically made by an individual with little follow-up required. Ultimately, the decision to use the association feature in HubSpot should align with your business model and internal processes. By understanding your specific needs, you can make the most out of HubSpot’s powerful tools to drive better results. #HubSpot #SalesStrategy #CRM #CustomerRelationshipManagement Karin Tamir

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Ready to transform your customer success strategy with cutting-edge insights? Dive into this episode of Scale Your Sales, where Emma Lo unpacks the latest trends in customer success and AI-driven personalization. Emma, the onboard czar at Noibu and leader of Canada's thriving CS in Focus community, shares golden nuggets on predictive analytics, the importance of customer advisory boards, and the true meaning of personalization at scale. You don't want to miss this episode; it's a blueprint for game-changing growth! https://lnkd.in/ehqgZB7R #scaleyoursales #customergrowth #techleadership #technology #AI #sales

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Are you maximizing your CRM’s potential by connecting HubSpot to Salesforce? Here's why you'd want to: - Centralized Data Management: Keep your data consistent and accessible. Increased Efficiency: Automate data syncing and save time. - Enhanced Sales Insights: Access comprehensive customer profiles. Optimized Workflows: Streamline processes across teams. - Advanced Reporting and Analytics: Gain integrated insights for better decisions. - Improved Collaboration: Align your marketing, sales, and service teams. Have you integrated HubSpot with Salesforce custom objects? Share your experience! If you need help with the set up, just let me know. #HubSpot #Salesforce #CRM #DataIntegration #SalesAutomation #MarketingAutomation #BusinessGrowth #SalesEnablement #CustomerSuccess #BusinessIntelligence #TechIntegration #SalesStrategy #MarketingStrategy #CRMIntegration #SalesPerformance

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Launching a new product? Here’s the truth: It’s not the launch that makes or breaks you—it’s what happens next. Great go-to-market plans don’t stop at Day 1. To measure your real success, focus on these three must-dos: ➡️ Define Success Metrics Early – No, not just sales. Think retention, engagement, and brand awareness. ➡️ Keep Testing – Market conditions change fast. Stay agile and tweak as you go. ➡️ Use Real-Time Feedback – The best plans are living, breathing, and adapting. A strong GTM strategy is never "set it and forget it." It’s a constant refinement to hit and exceed your goals. Want to see how leading brands crush their launches? Dive deeper here: https://bit.ly/45EGjnt

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HubSpot’s Predictive Lead Scoring can dramatically improve your sales process. Here's how... Unlike traditional lead scoring, which relies on manually assigning values to lead attributes, HubSpot learns to analyze patterns from your historical data and automatically score leads based on their likelihood to convert. What is it? Predictive Lead Scoring taps into your CRM’s past data—such as how leads interacted with your content, their company size, and other behaviors—to forecast which leads are most likely to become customers. HubSpot then generates a predictive score, making it easier for your sales team to prioritize their efforts. 3️⃣ Reasons Predictive Lead Scoring Is So Powerful: 1. Automated Accuracy: Traditional scoring often requires continuous manual adjustments, leading to inconsistencies. HubSpot’s predictive model constantly learns from your data, ensuring your lead scores are always accurate and up-to-date. 2. Effective Prioritization: Focus your sales efforts on leads that are more likely to convert. With predictive scores, your team can quickly identify and target high-value prospects, minimizing wasted time and boosting conversion rates. 3. Scalability: As your business grows, manually managing lead scores becomes impractical. HubSpot’s predictive scoring scales with your CRM, handling large amounts of data easily. 🚀 Here’s How You Can Use it in Your Business: ▶ Accelerate Sales Cycles: Route high-scoring leads to top sales reps for quicker engagement, shortening the time it takes to close deals. ▶ Personalized Nurturing: Use scores to segment leads and deliver tailored content, ensuring that higher-scoring leads receive more personalized attention while lower-scoring ones are nurtured until ready. Note: The lead scoring properties are automatically set by HubSpot and can’t be edited. To set values for these properties. By adopting Predictive Lead Scoring, you let your sales team to make smarter, data-driven decisions, leading to higher efficiency and better outcomes. This method not only automates the scoring process but also provides more consistent and reliable results compared to traditional lead scoring methods. Are you using Predictive Lead Scoring? #HubSpot #LeadScoring #SalesOptimization #PredictiveAnalytics #CRM #DigitalMarketing

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Want your emails to perform better? If you’re using HubSpot, you can actually split test sequence emails. If you’re on Sales Hub Pro, you can write a few different versions of your emails and plug them in, then see which one performs better.  Over time, you’ll see which emails are connecting and which ones aren’t.But no matter what you’re doing in marketing, be sure to always test, measure, and refine. #EmailMarketing #ABTesting #SalesOptimization #HubSpotTips #SavageMedia

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