Nano Stasiak

How Shopify Rose from Rejection to E-commerce Giant In 2004, Tobias Lütke and Scott Lake wanted to open an online store for snowboarding gear but found existing e-commerce platforms lacking. Frustrated, they decided to build their own solution. - Their initial idea faced numerous rejections from potential investors - Undeterred, they launched Shopify in 2006 to empower other small businesses - They focused on creating an easy-to-use platform, gaining traction with entrepreneurs - Overcoming early struggles, Shopify grew rapidly, becoming a leading e-commerce solution Tobias and Scott's story highlights the power of resilience and innovation in transforming an idea into a billion-dollar business. #StartupStory #Shopify #Ecommerce #Entrepreneurship #BusinessSuccess

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“We almost broke Shopify.” Early on in ecommerce, Jay Myers launched the first app that helped people sell more on Shopify with The Chive… and Shopify wasn’t set up to handle it. Even Tobias Lütke was tempted to get rid of Bold apps at the time. Fast forward a little bit, and Bold Commerce apps has over 780,000 merchants using their apps, won EY Entrepreneur of the Year, Deloitte Fast 50, and is focusing much more attention on subscription ecommerce. In this episode of the Up Arrow Podcast by Elumynt, Jay and I dig into: ✅ How Jay hacked Shopify’s APIs to upsell on the platform (and almost broke Shopify with The Chive) ✅ What is subscription e-commerce? ✅ How subscription e-commerce impacts purchasing behavior with a shoutout to Fabletics, lululemon, and RH for the great work they’ve done in this space ✅ Positioning your products to secure 100% subscription conversion ✅ The importance of comparing CAC to LTV ✅ How to target niche customer segments ✅ The benefits of partnering with other subscription platforms ✅ Why Jay agrees with Harley Finkelstein about hiring entrepreneurs ✅ The brilliance of the Membership Economy by Robbie Kellman Baxter Plus, as always, we get into a little of the personal stuff as we talk about how Jay has never written a resume and what he “sucks at”. You can watch the video here: https://lnkd.in/gHQhb7yr Also, a special thank you to former guest, Darin Lynch, for introducing me to Jay years ago. #EcommerceGrowth #SubscriptionCommerce #Entrepreneurship #BusinessStrategy #DigitalMarketing #CustomerRetention #StartupSuccess #InnovativeBusiness #LeadershipInsights #B2BMarketing #ecommerce #retail #DTC #podcast

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If you're on Shopify in Q4 and want to be profitable: Here's how to increase gross margin immediately. I've audited several multi-8-figure brands in October and one of the biggest mistakes I see is failure to analyze cohort LTVs by product and offer. Brands spend millions testing creative to optimize CPAs for products and offers that bring in lower LTV customers and gross margins. This makes scaling impossible and is THE silent killer of DTC brands. I've just put together a Q4 Profitability Troubleshooting Cheat Sheet for my consulting clients to solve this problem, which allows them to predictably shift budgets to the most profitable products and offers. It walks through exactly: ✅ Why cohorts are the "atomic unit" of eComm ✅ How to perform cohort analysis ✅ Why product breakouts are needed for scaling ✅ The pros and cons of discount codes ✅ How to amplify cohort data with 1st party attribution ✅ The 2 low cost tools you can use to do all this today ✅ And a lot more... One of our clients shifted 40% of their multi-million dollar ads budget to an offer bringing in 3x more gross margin after one of these simple audits. This audit process could be an entire service in itself.  To get access, all you need to do is: 1. Connect with me Ian Lenny 2. Comment '𝗣𝗥𝗢𝗙𝗜𝗧' below And I'll send the cheat sheet straight over. Ps. I’ve spent 1000s of hours with different tracking & analytics setups, this is the best, all with out-of-the-box tools 🎁

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When I started including user-generated content in brands' emails, their engagement rates shot up. These brands are doing the same: Mejuri: Used real customer photos in product recommendation emails, resulting in a 28% increase in click-through rates. Glossier, Inc.: Featured Instagram posts from customers in their email newsletters, which improved social proof and still drives sales. MVMT : Highlighted fan photos wearing their watches in follow-up emails, strengthening the brand community and boosting repeat purchases. Try it out: Start adding user-generated content to your emails, and you'll see the same boost in engagement and loyalty.

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We’ve seen a lot of value in leveraging Shopify for CPG brands, even when they're not ready to sell online yet. One reason we’ve turned to Shopify is its ability to manage and showcase products seamlessly. Even if a brand isn’t selling online, the platform makes it easy to organize product data, highlight content, and provide relevant product information. We’ve also tapped into Shopify’s rich ecosystem to create deeper customer engagement. For example, features like: ➫ Smart product discovery (Rebuy Engine) ➫ Integrated loyalty programs and customer reviews (Okendo) ➫ Customer service (Gorgias) ➫ Interactive user-generated content (Tolstoy) These platforms are simple to implement and provide functionality that would be much harder to manage outside of Shopify. These tools help strengthen the brand-customer relationship and deliver value beyond just a digital presence. Many brands we’ve worked with have plans to go direct-to-consumer at some point. Shopify makes that transition smooth, allowing brands to turn on e-commerce features without needing a major redesign. It’s a great way to future-proof the site, offering flexibility as strategies evolve. Even for brands not focused on e-commerce, we’ve found that integrations like Amazon Buy with Prime, Destini (a subsidiary of SPINS) store locator, and Brij can help facilitate sales through other channels. The website becomes the core hub for product discovery and education, making it easier for customers to find where to buy the product in-store or through third-party platforms. Competitively, even when a brand doesn’t sell online, their competitors may. In 2024, it’s critical to create a site that feels like a DTC experience to stay on par, and Shopify makes that easier to execute. We’ve also helped brands experiment with DTC with strategic offerings—things like gift sets or exclusive products. It’s a great way to get started, create a reason for customers to shop DTC, and shape a strategy for the future. + Video showcases some #CPG brands we've worked with at Barrel and built on Shopify—some DTC, some not!

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Paid social CPMs spike to $20+ in the weeks leading up to Black Friday, but many brands choose not to test lower CPM channels. Why are they so comfortable with leaving money on the table? Last week, I had the chance to chat with a paid media agency based in Canada. They shared that in their market, it was possible to get CPMs in the $2-$5 range for linear (traditional) TV ads during Black Friday. For brands looking to get a lot of top of funnel awareness (read, a lot of views!), the numbers tell you that it would probably make sense to at least test these channels with CPMs being ~10-25% the cost of paid social ads on Meta. But many marketers are hesitant to test those channels like TV because it's notoriously hard to measure their impact - making it a risky bet for their career and hard to justify to their boss. It's still not a fully solved problem, but post purchase surveys (coupled with a coupon) are a great way to start understanding the impact of these "hard to measure channels" and build confidence. Brands are already using surveys to understand the impact of their influencer marketing strategies - measuring the effectiveness of TV can be as simple as adding in "Saw you on TV" as a response to "How did you hear about us?" We've already seen examples of our customers using Zigpoll to do this. Manucurist used our surveys to identify that a lot of site visitors heard about their brand through a mention on Good Morning America. Jolly Mama used survey responses to build confidence in their decision to invest in PR, tracking that around 5% of their paying customers first heard about their products in articles on sites like Vogue. These are both 7 figure+ revenue brands making significant investments into "hard to measure" channels because they know it drives ROI. My understanding is that both also treated their initial testing of these channels as experiments that they allocated a smaller portion of their budget to. Once they saw early indicators that it was working via their surveys, they built the confidence to invest more from there. Hard to measure doesn't always mean no ROI! And getting the directional data you need to make decisions doesn't have to be complicated either.

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Let's talk about Shopify's Average Order Value. You know how we all rely on it? Well, it doesn't tell the whole story. So I made this little tool to track order values in different price buckets. Introducing ShopInsight V0.3 Here's why I think it's cool: - You can see which price ranges are driving your sales - It shows trends you might miss just by looking at the average - Makes it easier to figure out where to focus your efforts - Helps you design offers based on where you're getting the most sales. We've been using it for a while now, and it's pretty eye-opening. Anyway, some of you might find this useful too. If you want to try it out, comment "bucket" below and I'll send you the code. It's nothing fancy, but it gets the job done.

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If you copied your Shopify over to Faire and left it like that, you're missing out on sales big time. You’re dealing with retailers on Faire, not consumers, and retailers care about different things. So, how do you get more sales on Faire? Here’s what you need to do instead: - Step 4: Infuse your retailer-focused messaging into everything on Faire. Instead of copying your Shopify product descriptions or sharing lifestyle photos or different angles of your products, use that copy and those graphics to show and tell buyers what they need and want to know Check out my previous posts for steps 1-3 and follow along for more advice on how to grow your sales on Faire. --- Hey 👋 I'm Moni. I am a Faire Wholesale Consultant and I help awesome brands grow on Faire. If you want more visibility and more sales Faire, let's connect. Book a Fit Call with me, and let's explore how we can make your brand not just visible but converting on repeat on Faire: https://buff.ly/3U4t6AC

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If you want to progress in your DTC business doing busy work will not bring you there. Here are some examples of common time wasters. Busy work: → Staring at your Ads manager all the time → Constantly checking your conversion rate → Thinking about your Shopify AOV Work that actually moves you forward: → Creating UGC briefs and producing the videos → Implementing a hypothesis of how you can improve your main landing page CVR → Figuring out how you can upsell your customers and actually doing it Stop doing busy work and actually do shit.

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If you copied your Shopify over to Faire and left it like that, you're missing out on sales big time. You’re dealing with retailers on Faire, not consumers, and retailers care about different things. So, how do you get more sales on Faire? In the next little while, I will be sharing my top tips for growing your sales on Faire. So if you copied your Shopify store over to Faire and left it like that - follow along for what to do instead, so that you can start getting more sales on Faire. --- Hey 👋 I'm Moni. I am a Faire Wholesale Consultant and I help awesome brands grow on Faire. If you want more sales Faire, let's connect. Book a Fit Call with me, and let's explore how we can make your brand not just visible but converting shoppers into customers on repeat on Faire: https://buff.ly/3U4t6AC

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The Power of Customization with Shopify🔧✨ As business evolves, one thing becomes clear: a single-size-fits-all is just no longer going to work. That's where Shopify stands out on how flexible it is. Shopify certainly isn't anything like anything you have to stay within the pre-made templates or the rigid system. Here, you are granted complete liberty to make your online store as completely customized as you need as per your brand's needs and your vision. From unique designs to tailored functionalities, it lets you build something that truly reflects your business. From additional sales channels to integration with third-party tools and even customizable user experience. Shopify makes it all possible without bringing about any unnecessary complexity. Customize and learn along the way – the potential for businesses looking to stand out. Reach out today, and let’s turn your vision into reality! DM Me for further discussion  or Email at: [email protected] #Shopify #Ecommerce #WebsiteDevelopment #BusinessGrowth #ShopifyExpert #OnlineBusiness #WebsiteFixes #CustomDevelopment

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It’s actually here 🤯 YouTube X Shopify for all Plus and advanced merchants… (who’s testing as we speak??) For those of you who want the TLDR… Here’s what you need to know now 👇👇 —> YouTube and Shopify have expanded their partnership, opening up YouTube Shopping’s affiliate program to all eligible Shopify Plus and Advanced merchants in the U.S. —> This means thousands more brands using Shopify can now be tagged by creators in their shopping-related videos on YouTube, giving them way more visibility. —> Creators get a big boost too, with access to a ton of new brands they can feature in their content, making their shopping videos even more engaging and profitable. —> YouTube also rolled out a new Google Chrome extension that lets creators save products while browsing a brand’s site and see how much they could earn from tagging them—no need to leave the site. —> This update builds on the YouTube-Shopify integration that started in 2022, which allowed merchants to feature their products in livestreams, videos, and a store tab on YouTube. —> The move is part of a broader trend in commerce-integrated media, with players like Amazon Live and Paramount also pushing into shoppable video content. Sleeping on social commerce? It’s probably time to wake up - we’re seeing huge things over on TikTok shop but this is just the beginning! What do you think? 🤔

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Actual Shopify revenue lift for an eCommerce Apparel client. Huge shift after taking over the account (arrow). This is NEW CUSTOMER acquisition. - 24% increase in new customer traffic - 2X email acquisition (most valuable channel tied to revenue) - 40% increase in ATC, 93% decrease in cost per ATC - 24% increase in Shopify total sales - YTD Record revenue day (twice)

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If you copied your Shopify over to Faire and left it like that, you're missing out on sales big time. You’re dealing with retailers on Faire, not consumers, and retailers care about different things. So, how do you get more sales on Faire? Here’s what you need to do instead: - Step 2: Use relevant keywords to show up in search - think about what a buyer types when they are searching for your product - Follow along for Step 3 and check out my previous post for step 1! --- Hey 👋 I'm Moni. I am a Faire Wholesale Consultant and I help awesome brands grow on Faire. If you want more visibility and more sales Faire, let's connect. Book a Fit Call with me, and let's explore how we can make your brand not just visible but converting on repeat on Faire: https://buff.ly/3U4t6AC

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If you copied your Shopify over to Faire and left it like that, you're missing out on sales big time. You’re dealing with retailers on Faire, not consumers, and retailers care about different things. So, how do you get more sales on Faire? Here’s what you need to do instead: - Step 3: Your main image needs to get the click - make it better and more attention-grabbing than what your competitors are doing - Make sure to follow along for Step 4 and check out my previous posts for steps 1 and 2! --- Hey 👋 I'm Moni. I am a Faire Wholesale Consultant and I help awesome brands grow on Faire. If you want more visibility and more sales Faire, let's connect. Book a Fit Call with me, and let's explore how we can make your brand not just visible but converting on repeat on Faire: https://buff.ly/3U4t6AC

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This Shopify Shoutout goes to the team at SNOWE. Here's a few things they're doing incredibly well: - Copy that adds urgency and scarcity in a non-cringey way - Beautiful lifestyle images and videos - Media mentions that call out the brand USP and customer avatar - Image tags on collection pages other than best-seller - Image tag on PDP's that call out the return policy - Corporate gifting There may be an opportunity to boost conversions by collecting first party data through the opt-in flow and exit flow..but overall the brand is doing an excellent job communicating their brand values and USP, highlighting media mentions, featuring a corporate gifting program, and creating urgency and scarcity naturally based on stock sellouts. Anything else you'd add? https://lnkd.in/eJTHCc7J

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