Jed Schneiderman

Naturally, this news will be welcomed with a sigh of relief from some IAB Canada members who have been diligently working towards the deprecation deadline to test alternatives. Many of our members have invested significantly towards new means of addressing audiences in the past year and many had started to report optimistic results. No effort has been wasted as the industry continues to evolve to improve protections for consumers and the mounting regulatory compliance requirements both domestically and across borders. Google’s decision to maintain access to third party cookies while they continue to work through the APIs to build more robust privacy-first solutions is a smart (if not inevitable) move. Some significant and impressive developments in the coming months might result from the extra time being spent to focus efforts on the efficacy and implementation details of a stronger Privacy Sandbox toolkit. This is not however, the time to stop lessening dependence on third party cookie addressability. It's time to invest in privacy protecting strategies that include consent-based data processing - if you've done so - don't look back. It's also important to continue exploring and testing the Google Privacy Sandbox APIs – this will undoubtedly provide valuable learning and inspire innovation. #data #onlineadvertising #cookies #google #iabcanada #privacy

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If you've been wondering how AI comes up with its trusted models and information, I'm guessing a list like this is not a bad proxy for how one ranking system can look at, say, journalism and media, and decide what's valuable. It's from a service called @prowly and it purports to list the top 100 media outlets in Canada. If you were based in Dallas or Shanghai it all looks plausible enough but you can see some of the subjective errors if you live here. They use a proprietary influence score based on: "number of social media followers the contact has, impact of the outlet they represent, completeness of their profile" You can see how the errors might start here - as it biases towards online presence of a certain kind the machines can scrape and analyze. And it doesn't distinguish between self-interested speech and public service information. It's also interesting that this list is what @google puts at the top of their search results (snake eating its own tail). Interesting that many companies (FreshBooks) and advocacy groups (@greenpeace) score as high as respected mainstream media like National Post, Inc. and @chatelaine Does an article on Freshbooks.com mean as much as a feature in the National Post? According to some metrics, yes. If you're just trying to reach eyeballs, it probably doesn't matter. But if you're building a model of the world you should figure out how to distinguish these sources the way a normal human would. https://lnkd.in/g94KdYzz

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Unleash Your Brand's Story Connect, engage, and build trust with your audience through the power of storytelling. Discover how to craft compelling narratives to elevate your brand's presence. 📚✨

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Justin Rankin, CMO of Lion + Panda, breaks it down: “Cable’s yesterday’s news. With CTV, we can target the audience that matters, and we’re not guessing anymore. It’s real-time performance, real-time results.” And that’s the truth. Connected TV (CTV) isn’t just the next big thing—it’s the only thing if you want your ads in front of the right people on TV. Here’s the best part: no fast-forwarding. Your ads get watched, not skipped. With streaming taking over, it’s where your audience already is, and with CTV, you know exactly who’s watching and when. Check out our video to see how we’re crushing it with CTV. 

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As brands, publishers, and ad tech providers operating in Canada plan for 2025, I want to remind my network of the crucial role that supporting your local advertising and marketing associations plays in our industry's health. Budget constrictions can affect marketing and community engagements, and associations often fall within that bucket. But it's to the detriment of our industry as a whole. I've seen firsthand the invaluable work done by organizations like the Canadian Marketing Association, CMDC (Canadian Media Director's Council), IAB Canada, Association of Canadian Advertisers (ACA), A2C - Association des agences de communication créative, ICA - Institute of Canadian Agencies, and Ad Standards / Les Normes de la publicité. From bringing in new talent to our sector, educating folks looking to make a career change, to government relations work, research, and the networking opportunities they create through committees & events that help you grow your business. You can't discount this work. The association I work for, the Digital Advertising Alliance of Canada (DAAC), is actively seeking new program participants. If you're curious about AdChoices or why companies partner with us, please reach out ([email protected]) -- I'd love to chat. AdChoices empowers companies to demonstrate their commitment to consumer privacy through transparent and responsible interest-based advertising. By participating, companies signal to their audiences that they prioritize data transparency and consumer choice, strengthening trust and setting a high standard in our industry (find us at YourAdChoices.ca). Also, I'd be remiss in also not mentioning AdClub of Toronto and NABS Canada who do so much good for individuals working in our sector. All these groups can offer you so much -- the benefits can be surprising if you take the time to engage and learn. So, as you plan for 2025, please budget in ways to support these associations through partnership, sponsorship, purchasing tickets for events, training for your staff, and/or program participation. At the very least, give them all a follow. We're stronger together as an industry!

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What are the current challenges and opportunities in the ad tech industry related to AI? Which trends should we be keeping an eye on? I'll be discussing these and other pertinent questions at ATS London on September 11th. Comment below if there is something you would like us to cover ⬇️ ExchangeWire

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See your brand alongside the world's top athletes. ⬇️ We're experts in Olympic advertising, with exclusive access to premium inventory across CTV, audio, & online video. Reach your ideal audience, from sports enthusiasts to specific demographics. Don’t miss out! The deadline for premium inventory is JULY 17th. ▶️ https://lnkd.in/eNzbF-K2 #OlympicsAdvertising #Olympics2024 #OlympicsAds #DigitalAdvertising #Programmatic

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Positive or negative multiplier effect? Two ad campaigns are getting attention in Quebec's press recently, though not entirely for the reasons intended. The first is from Sazerac Company, a privately held alcoholic beverage group headquartered in Louisiana, owned by billionaire William Goldring and his family. Their poster campaign, themed "a proudly Québécois summer," displays five products bottled in Quebec, along with an emblem. For context, Quebec has three designations for local products: 1. "Origine Québec" for products entirely made in the province 2. "Préparé au Québec" for products made in Quebec but with ingredients that can be sourced outside Quebec 3. "Embouteillé au Québec" for products made elsewhere but bottled locally Local wine and spirit producers are expressing discontent with the implication that brands like Southern Comfort are local, particularly given the SAQ's plans to reduce the number of locally-made spirits it carries. The second campaign is for Koodo, a subsidiary of TELUS. A multicoloured house has apparently violated local regulations, and the city intends to fine Telus according to reporting by La Presse, despite claims from Camp Jefferson that they obtained the necessary permits. This won't cause major reputational damage. In fact, one could argue that these controversies serve as amplification for two campaigns that might otherwise have received limited attention. As Oscar Wilde famously quipped: "There is only one thing in life worse than being talked about, and that is not being talked about." Marcus Daum Ashley Babcock

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It’s time for #FactFriday. Brands across Canada are increasingly spending to put their brand in the space most used by Canadians: Mobile. Learn more about how you can leverage APEX Mobile Media’s geolocation and audience data capabilities to make the most of the most sought-after form of digital media: www.apexmobilemedia.com. #AdTech #MarTech #MobileAdvertising

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🎧Missed Our Last #Podcast?🎧 Shelley Johnsen, Managing Director of Sponsorships for BMO, joined the #TicketManager All Access Interview Series and discussed the brand's extensive sponsorship portfolio, how they activate their partnerships, and shared some eye-popping results of their efforts. Check out the full episode link in the comments below! 👇 #SportsBusiness x #SportsPodcast

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How Cricket Ottawa Builds Winning Sports Brands with Social Media? In today's digital landscape, social media has become an indispensable tool for sports organizations and athletes alike. By leveraging the power of social media, sports organizations can build strong brand identities, engage with fans on a deeper level, and ultimately drive revenue. The Benefits of Social Media for Sports Media Consulting: 1. Increased Brand Awareness and Reach: Social media platforms provide a vast global audience for sports organizations. By creating engaging content and running targeted campaigns, sports organizations can reach new fans and build awareness of their brand. 2. Fan Engagement and Community Building: Social media allows sports organizations to connect with fans in real-time, fostering a sense of community. They can share exclusive content, host Q&A sessions, and encourage fan participation. 3. Influencer Marketing and Partnerships: Partnering with sports influencers can help organizations reach a wider audience and build credibility. Influencers can create compelling content that resonates with their followers, driving engagement and brand awareness. Best Practices for Social Media Sports Media Consulting: 1. Define Your Target Audience: Determine who you want to reach with your social media efforts. Consider their demographics, interests, and social media habits. 2. Create Engaging Content: Share a mix of content that informs, entertains, and inspires your audience. Use a variety of formats, such as videos, photos, graphics, and live streams. 3. Utilize Hashtags and Keywords: Use industry-specific hashtags and keywords in your posts to increase visibility and reach relevant audiences. 4. Track and Analyze Your Results: Regularly measure the performance of your social media campaigns using analytics tools. This data will help you identify what's working and what needs to be improved. Case Study: Cricket Ottawa: Cricket Ottawa, a Canadian cricket organization, successfully leveraged social media to build its brand and engage with fans. By creating engaging and consistent content, running targeted campaigns, and partnering with local influencers, Cricket Ottawa grew its social media following by over 50% in one year. Conclusion: Social media is an essential tool for sports organizations in today's digital age. By implementing effective social media strategies, organizations can increase brand awareness, engage with fans, drive revenue, and achieve their business goals. By following the best practices outlined in this guide, sports organizations can build winning sports brands and connect with fans on a deeper level.

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With Ontario possibly heading to an early election, provincial parties are making strategic investments in digital advertising. October’s Meta ad spend data reveals some intriguing patterns: ⭐Marit Stiles's Ontario NDP: $45,600 92.8% of this ad spend was via Stiles’ profile, showing a leader-focused approach to engage voters directly. ⭐Premier Doug Ford's Ontario PC Party: $15,600 Broader party-centered messaging including some attack ads on Bonnie Crombie defined most of this ad spend. ⭐Bonnie Crombie, MBA, ICD.D's Ontario Liberal Party: $5,800, with limited use of leader-based spending. ⭐Green Party of Ontario: $3,000, focusing on lean but targeted outreach. The NDP leads the digital race by outspending the PCs by almost 3:1. This could reflect a strategy to build a robust online presence ahead of potential elections. Does higher ad spend equal higher voter reach? Time will tell! \ #onpoli #politicaladvertising #politicalmarketing

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Back with our Canada's Top Companies coverage! Next up is Privy Reviews | Creator Reviews founded by Vanessa Franz ⭐. Privy Reviews was built to help make the influencer industry more transparent. By allowing both brands and audiences to review influencers and creators, this platform helps uplift influencers doing incredible work and provides constructive feedback to those who need it: https://lnkd.in/gBU2rRN3

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If you're looking for tips on growing a thriving, resilient community around your brand, this workshop is the place to be. #ContentCanadaConference #community #socialmedia #engagement #content #strategy

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With gamers distributed so evenly among age-groups, it makes a lot of sense for any brand to leverage in-game advertising as their go-to tool to engage potential audiences with their customers. With 61% of Canadians gaming, this provides a huge opportunity for brands to utilize gaming as a touchpoint. Contact AGN now to utilize non-intrusive and rewarding in-game advertising solutions to engage your target audiences in premium gaming environments. #InGameAdvertising #AdTech #MarTech

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Since 2016, Pollara Strategic Insights' #SocialScape has been the definitive guide to Canadians' usage of #socialmedia and #messaging platforms. For just $4,000, #subscribe to the #2024Edition now, to better understand what platforms your customers and key audiences are using, where your #brand/organization is getting noticed, and what platforms give you the best #ROI. See the prospectus here: https://lnkd.in/d_NS8BTg      Building upon 5 previous waves of in-depth social media usage tracking research, SocialScape 2024 will continue to measure, profile, and track who uses each of the top social media and messaging platforms and how they use them. To get a sense of our tracking indicators, see our 2022 report: bit.ly/3V1vJ6H   Every organization that subscribes now - before we field the survey next month - will receive a dedicated chapter in the report, providing confidential results specific to their organization and/or brands, identifying which platforms are most appropriate and effective – and provide the best ROI – for their organization.   See the prospectus for more information: https://lnkd.in/d_NS8BTg

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