Alison Osborne

Question for marketers: Is there any scenario you can come up with where you would purposefully connected your brand to a garbage truck?

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According to multiple sources, producing a 1-minute video for companies based in Canada typically costs between CAD $2,000 and CAD $15,000, depending on the complexity and quality of the video. High costs are often a major reason why mid-size SaaS companies hesitate to prioritize video investment as part of their marketing strategies. We're happy to announce that we now offer video production as part of our demand generation services! That being said, here is a new promotional 1-minute video that our team produced last week: https://lnkd.in/e8Avdy9f How much do you think producing this video cost us?

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Canadian digital marketers do it better. And the reason why isn't what you think. It's because of regulation. Since 2014, we've been subject to CASL Canadian Anti Spam Legislation The jist? We cannot send commercial messages / emails to anyone not expressing explicit or implicit consent. There are hefty fines and an enforcement network. We also cannot upload huge contact lists to our online ad accounts. Meanwhile in the States? It's been a free for all. What does all this mean? Canadian professional services digital marketers have a decade head start. When you're ready to build a true demand generation engine? Give a Canadian a call. ✌️

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According to this report, Canadian shoppers are getting more hesitant about retail tech & social media ads. Here's what it means for your business: 📉 Key Findings: - Tech Hesitation: Many Canadians are cautious about embracing new retail technologies, preferring familiar, in-store interactions. - Ad Skepticism: Social media advertisements are met with growing skepticism, with shoppers questioning their authenticity and relevance. - Consumer Trust: Building trust through transparency and proven value is more critical than ever for brands aiming to leverage new technologies. 🔑 What This Means for You: - To navigate these challenges, it's more important than ever to have a strategic, expert-driven marketing approach. - Building consumer trust and effectively communicating your value proposition and brand story requires nuanced, skilled marketing to ensure the message-market fit is correct. - Using an omnichannel approach is increasingly important to build trust. - Crafting personalized marketing campaigns helps resonate with your target audience's preferences and concerns. Personalization is becoming imperative. 💡 With a deep understanding of marketing, I’ve guided businesses through similar challenges, turning skepticism into loyalty. Reach out to discuss how I can align your marketing with these shifting consumer trends. Comment below to let me know how your business is navigating the consumer trust challenges. 👇 To read the article: https://lnkd.in/gnWwxf7U #RetailTrends #MarketingStrategy #ConsumerBehavior #RetailTech #CustomerTrust #MarketingConsultant #DigitalMarketing #MarketingTechnology #StartupMarketing #SocialMediaAdvertising #Marketing

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 It’s easy to get caught up in the numbers—the rankings, the keywords, the traffic—but I want to remind you that behind all those metrics are real people craving authentic connections. 💛 At BC Visibility Media, we believe in going beyond just ranking keywords. Our unique content-driven approach ensures that your website not only climbs the search engine ladder but also truly resonates with your audience. When your content speaks to people, it builds trust and authority in your industry—and that’s where the magic happens! Here’s why focusing on content strategy is a game changer: ✨ Engagement Matters: When your audience feels heard and understood, they’re more likely to stick around. Content that connects not only keeps people on your site longer but also encourages them to engage, comment, and share. ✨ Building Relationships: Trust is everything in business. By providing valuable, relatable content, you’re not just selling a product or service; you’re fostering a community. People are more likely to refer you to their friends and family when they feel a genuine connection. ✨ Long-Term Results: Yes, rankings are important, but remember that they’re just the tip of the iceberg. Quality content leads to higher retention rates and more referrals over time. It’s an investment that pays off, not just today but well into the future. So, if you’re looking to elevate your online presence and connect with your audience on a deeper level, let’s chat about how our content strategy can help you thrive. Drop a comment or send me a message—I’d love to hear your thoughts on the power of content.

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It's time to dive deeper into the effectiveness of paid placements. Are they really driving traffic and conversions? 📈💡 Watch my full conversation here with Krystie Capobianco (Beliveau) 👇👇👇 https://lnkd.in/gfzgZmdU Connect with me! 🔗 https://tr.ee/MMhx0gevpe #DigitalMarketing #ROI #AffiliateMarketing #AlwaysBeTesting

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If you’re a demand marketer, and you like talking shop with other demand marketers, check this out… Demand Collective is hosting a free virtual mixer for demand practitioners on June 21, and you’re invited! The Catalina Demand Mixer is a free virtual event for demand marketers looking to connect with other practitioners (people actually doing the work). After registering, you'll be matched with facilitated breakout groups of other marketers solving similar problems, and get to talk shop with them over zoom. All attendees will have 3+ years of direct demand experience. You'll get to learn new tactics that could change your whole marketing machine... ‍ Meet new friends who can help you get new jobs... And have a bunch of fun. All without leaving your house. Oh, and we almost forgot to mention, IT'S THE F'ING CATALINA DEMAND MIXER! We'll see you there. Link in comments.

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Thrilled to share a recent success from Imperium Marketing Solutions! We helped Raymond Representation overcome critical email authentication issues, ensuring their emails now reach their intended recipients. Our commitment goes beyond premium WordPress website development and SEO digital marketing services; we provide essential technical solutions for business success. Proud to be part of a team that's always ready to tackle any challenge! #TechSolutions #EmailMarketing #ClientSuccess #ImperiumMarketing #DigitalExcellence #BusinessGrowth

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In case you missed it, here's another exciting thing we've been working on at TSC. A few of my favorite people are hopping on the mic every once in a while to talk redefining marketing, AI & G2M strategies. Check out Episode 1!

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Are press releases still worth it? I think it depends. This question came up with a client today, and two key things came to my mind: 1. What are you hoping to achieve with the press release? 2. What credibility does the outlet have? She heard it was a good idea to get backlinks to her site for SEO, especially since it was a niche outlet in her industry. She has multiple schools in the LA area. I walked her through my process to see if this could be a good investment. First, we looked at the overall traffic to the site using Similarweb (a free website traffic checker Chrome extension). 15k monthly traffic. Not a ton of volume, but also not terrible. Next, we checked the site more in-depth with SEMrush and discovered that the backlinks to the site were all over the map and not really relevant to her business and area. Overall, I think press releases can still be a valuable tool. It just depends on the outlet and what you are trying to achieve. Is there anything else you would check to see if this could be a good idea? #seo #pressrelease #digitalmarketing

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A question you HAVE to ask every agency you speak to: How will your services help me accomplish my end goal? They'll likely say, "We'll do X, Y, Z and you'll profit!" That's easy. This is where you must go deep into the REAL conversation. For example, How will you help us position for an acquisition in ~5 years? or... How will you help us take this in-house in 2 years? or... How will you help us with succession planning? A great way to suss out who is a commodity and who is a true partner. Service providers do a thing and give you reports about how they did a thing. True partners focus on the big picture and light at the end of the tunnel.

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🌎 Brand universe? Authority-led content? Episode #56 of the Optimize podcast is a fun one. 👇 Samantha North was kind enough to sit down with me to chat all things SEO, expertise, and "brand universe". If you don't know Samantha, know that she is a content strategist and SEO coach with an awesome background. She has built and scaled her own websites to over 100,000 visitors per month, and over the last few years, she's worked with incredible companies like GoCardless. Listen to this week’s episode to hear more about: - Creating Authority-Led Blog Content — Samantha and I chat about expertise and how to show it within blog content. Building trust quickly through personal anecdotes and experiences is mission-critical. - Protecting Against AI — Samantha shares how she is thinking about platform diversification, keyword strategy, "brand universe," and more in the era of generative AI. - Helpful content, the Google leak, backlinks — we jam on a few top of mind topics, and Samantha tells us what she really thinks. Next week, I chat with Caitlin Hartney, Director of Strategy at Block Club! This episode will drop next Wednesday (7/3/24). 📈

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Getting to know Generation Z is an important topic for everyone working in digital marketing, and I want to go into it today. Please read Canada Post's illuminating article on the subject if you have not already. (https://lnkd.in/ejEbSf5G ) Generation Z, the generation of consumers born between 1997 and 2012, is transforming the marketing environment. This generation has always had easy access to information, thanks to smartphones, social media, and the internet. Consequently, they place a higher premium on genuineness, promptness, and individualized experiences than any previous generation. The document from Canada Post highlights, among other things, that Gen Z values experience more than material goods. Brands that connect with consumers on a more profound level, deliver tangible benefits, and share their beliefs are what they seek. Our marketing techniques will have to change because of this. Creating a story and a community around our brands is more important than simply selling products. The choice of platform is another important factor. Members of Generation Z devote a great deal of their time to video-sharing websites like YouTube, Instagram, and TikTok. Since they learn best through visuals, short-form video is ideal for them. Your company is passing up a huge potential if it is not using these channels to its advantage with interesting video content. In addition, this generation has exceptional advertising acumen. Since they are so adept at detecting sales pitches, being genuine and upfront is really essential. Here, influencer marketing, when executed correctly, may be pretty effective. To reach Generation Z's desire for true connections, it can be helpful to team up with influencers who have a genuine affinity for your company. Lastly, members of Generation Z place a premium on doing the right thing for the environment and society. They give serious consideration to how their decisions will affect the world. Brands that stand by these principles have a better chance of winning their devotion. Now is the moment to strengthen your brand's social responsibility programs and ensure that they are being communicated properly. In order to ensure the continued success of our marketing campaigns in the future, it is crucial to comprehend and engage with Generation Z. They will be buying things in the future, and their tastes are already influencing businesses. So, let’s start creating content!

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Need some tips on keeping your content fresh while making sure it is also valuable to your customers? Check out these expert insights. #ContentMarketing #ContentStrategy #Content

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