Eric Linssen

🧪 CRO Case Study Episode 54 One A/B test → 930K plus revenue 🚀 Swipe to learn how one A/B test added over $930K to our client's annual revenue. The Results Breakdown: +$77,558 per month +$930,696 per year (forecasted) +$0.58 revenue per session Bookmark this!

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Want to see how we found $100M in revenue with an 8.7% increase in funnel conversion? This was a recent client analysis - Socure vs current vendor - for a major Fintech. ◼️ Applications per year: 38 million ◼️ Incremental approved applications by Socure (as %): 9% ◼️ Incremental approved applications by Socure (as #): 3,400,000 ◼️ Fintech's revenue per year per customer: $30 ◼️ Incremental revenue captured per year: $100,000,000 You read that right. Literally, not using Socure was costing them $100M a year. We did this while also capturing 55% of their previously uncaught identity fraud. This is going to change their business.

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For all companies, your pricing strategy dictates your sales channels. Let's take B2B SaaS Companies. If you're priced for $10 a subscription, and the focus is for individual power users to buy it for themselves, it doesn't make sense to have a sales person selling one-on-one. You'll never be able to scale at that rate! Similarly, if you're going after large ticket sizes - say $5K a month - customers won't sign up and purchase it themselves. They'll need to be wined and dined. The process will be long and involve multiple stakeholders. You need skilled Account Executives If your pricing and your GTM aren't in Sync, you are setting it up for failure. Raise your first cheque of ₹1.25Cr from 100X.VC. Apply at https://100x.vc/class12 #startups

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🧪 CRO Case Study Ep. 43 Check out how we increased revenue by $56K/month with strategic collection page optimizations, resulting in higher revenue per session and substantial growth for our client. The Results: + $56,285 per month + $675,420 per year (forecasted) + $0.28 revenue per session (Bookmark This!)

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🧪 CRO Case Study Episode 45 How simplifying the product page increased revenue by over $570K annually for our client Check out how these easy adjustments can majorly impact your bottom line. The Results: +$47,795 per month + $573,540 per year (forecasted) + $0.27 revenue per session

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Any successful CRO program uses revenue impact as a guiding light. It has to. Or your business ends up chasing $5,000 ROI opportunities when you could be honing in on $500K+ ROI opportunities.  Businesses are often so concerned with driving top-line revenue growth that they don’t tie a monetary value to their A/B tests. But you can’t place value on a winning test if you don’t factor in the time or money it takes to find it. Sizing the potential revenue impact of any A/B test is the only way to discern between actual winners and tests that are simply a waste of your time and resources.  Even in 2024, rarely are eCommerce businesses asking themselves if the ROI on a test is worth it. But your business should be! It’s time to stop treating CRO like a democracy in which your business implements the idea that gets the most votes – and instead, start approaching CRO with real data and consideration for ROI.  #CRO #ecommerce

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75% of subscription brands I speak with are analyzing their data wrong in Klaviyo and do not know it. Recurring revenue is messing up your performance metrics. Why is this such a big deal? - Incorrect campaign evaluations - Incorrect email/SMS marketing ROI calculations - Lack of ability to optimize based on faulty data What’s the solution? Just set up a custom conversion metric in Klaviyo. Swipe through to see how the exact steps on how to do that.

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You Won't Believe How Meta Scales Facebook Ads for Massive Business Growth Connect with Me & Comment "SCALE" and I'll DM the link If you’re frustrated with ad budgets that drain your cash flow without delivering real results, it’s time to unlock the secrets of scaling your ads in 2024.

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Wanna know a few stats of this basic roofing lead gen campaign in AZ? Here you go: Total Leads - 173 Total Inspection Bookings - 40 Total Sold - 13 Conversion Rate - 8% I know what you thinking, it didn’t turn out like this when we ran a Roofing or solar Fb ad campaign, well it’s always not about just putting out an ad and publishing the campaign. It starts from doing the market research, offer, audiences to target, ABO or a CBO campaign, correct budget allocation to get the best CPL & ROI, choosing the right creatives and ad copies and most importantly the CTA of the ad. This is the reason why our clients win by running very basic lead gen campaigns with us and then later start expanding in other new markets to further scale their business. Let’s crush it together!

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Measuring ROI on your company's podcast isn't about guesswork. It's about hard numbers and real impact. 1. Listeners or Downloads: Want more reach? Track your downloads. Example: 6,000 downloads with a $10,000 investment gives you a 60% ROI. ((Total Downloads / Investment) x 100 ) 2. Leads and Conversions: Your podcast should generate leads. If 500 leads come from your podcast and you convert 5 at $1,000 each, a $10,000 investment brings a 50% ROI. ((Number of Leads from Podcast / Investment) x 100 ) 3. Ad Revenue or Sponsorships: Turn those ads into dollars. Example: $15,000 in ad revenue minus $10,000 in production costs equals a 50% ROI. ((Ad Revenue - Production Costs) / Production Costs x 100 ) 4. Engagement Metrics: Look at the average consumption rate, ratings, reviews, and social media interactions. If your average consumption rate is 80% for 35-minute episodes with 500 listeners per episode: 35 * 500 = 17,500 minutes. Divide by production cost for engagement ROI. 5. Brand Awareness: Measure increases in social media impressions, website traffic, and unique listeners. Calculate by (Number of Impressions or Visitors / Cost of Production). More eyes on your brand for less money equals success. 6. Professional Relationships: Networking through your podcast can open doors. These relationships can be invaluable, even if they're harder to quantify. 7. Educational Impact: If your goal is to educate, measure outcomes. High download rates for educational content mean you're hitting the mark. Don't guess. Measure. And turn your podcast into a powerhouse.

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Don't you hate spammy outreach? Guess what, so do your agency's prospects. Here's how you can send non-spammy outreach: 1️⃣ Break your niche into subniches ↳ Say your niche is "tech startups". A subniche could be "Sillicon Valley based Series A tech startups who recently raised funding" 2️⃣ Build a list that matches your subniche ↳ Here's where you'll need to put in the time to identify your prospects or hire a service like ours to do it for you. 3️⃣ Research your prospects to identify potential areas of collaboration ↳ Jot down notes of potential areas where you can help them. If someone doesn't seem to need your help, eliminate them from the list. 4️⃣ Write a hyper-personalized sequence ↳ Mention something that shows you know (a) they're from Sillicon Valley, (b) they recently raised Series A, (c) potential areas they may need help in, (d) why you're reaching out and (e) ask them if they'd like to see a case study. 5️⃣ Book meetings ↳ For the positive responses, send the case study and ask them for a meeting to explore if you could do something similar for them. For the negatives, keep nurturing them with your content. Do this, and people will THANK YOU, for reaching out to them. 😃 If you need help implementing this, then reach out, we can eliminate all the manual, boring and hard work involved in the process from you. _______ To learn more about getting clients consistently for your agency from LinkedIn go to 🦖 Tudor D. then click the 🔔 icon. You’ll be notified every time I post and you’ll be sure never to miss important content! #agency #newclients #AscendancyProgram

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2 months ago my team spent $16k on ONE Reel from a creator. Yes $16,000 Was it worth it? Well here's what it generated: 3.3M Views 70k Likes 220 comments CPM's = $4.84 Now would I recommend everyone do this? No. This is for a large 9 figure brand. Size of your brand matters. But if your brand has ZERO brand awareness, it will be an investment to build that. #influencer #DTC #Growth #Marketing

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Launching a new cold outbound campaign? Here's a breakdown of an OKR to hit >3.5% trial conversions. 1️⃣ Craft manual messages to current users — identify where they live and how to capture nuanced personalization points. 2️⃣ Dive into data from our last 10x paid users -- most important JTBD? First actions in the product? 3️⃣ Use the above to select optimal channels and digital surface area to inform personalization, craft a template campaign 4️⃣ Warm up domains with 300 leads, then scale to 1k+, documenting every step in our v1 Playbook. What key results have worked best for you in outbound campaigns? #SalesStrategy #OKRs #LeadGeneration"

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The top 3 mistakes I see DTC brands make as they scale from $1m to $10m in annual revenue: 1. Purchasing way too much inventory for fear of lost sales. Over the years I've learned it's better to risk stocking out and live to fight another day, unless you have excess access to capital, which most brands don't have in 2024. 2. Paying too much in marketing agency fees. I'm not saying agencies are bad because they are not. But you can't pay $20k-$30k per month in agency fees if your annual revenue is only a couple million dollars per year. Choose an agency that specializes in working with brands of your size and has fees that align with your cost structure needs. 3. Not reviewing financials and a forecast every month. At minimum, you need to review your historical financials and forecast model monthly. Why? To assess if your actual execution is on track with your plan. If not, then you make adjustments. And waiting longer than a month to adjust can be way too costly. What else did I miss? --- Hi, I'm Jon Blair founder of the DTC Finance and Accounting firm Free to Grow CFO. Want more tips on growing a profit-focused DTC brand? Give me a follow. Want to learn more about how Free to Grow's Accountants and CFO's can help you increase profit and cash flow as you scale? Shoot me a DM. Until next time, scale on!

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Why do you think top service providers are doubling down on creating content? Paid acquisition is a crutch, not a strategy. → Pouring $ into ads that doesn't compound → Chasing lower CAC in a losing battle → Bleeding brand equity for quick wins Real growth? It's all about value creation. Build something worth talking about. Your customers become your best marketers.

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🧪 CRO Case Study Ep. 47 Check out how adding a free gift to our client’s product page boosted their annual revenue by $816K. This strategy can fire up your sales too! 🔥 The Results Breakdown: +$68,000 per month + $816,000 per year (forecasted) + $0.74 revenue per session (Bookmark this)

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Good marketing? Just lie. • Huge lead volume growth • Recurring revenue growth • Hiring like mad These all make for compelling stories on social. With the likes, comments & reach to boot. Let's look at Forbes 30 under 30. For every $1 a member of Forbes 30 Under 30 raised from VCs, they committed around $2 worth of scams and frauds. Just because there's reach or noteireity doesn't mean a business isn't dodge. Be mindful that you don't know what's happening behind the scenes in a business. From founders embezzling to promises on tech that doesn't exist. I've seen a lot of 'creative' storytelling. Marketing messages founded on half-truths don't make for a sustainable business. It can be tempting as a CEO to want to do this. Especially if you're seeing a competitor grow who has similar features and you just can't wrap your head around how and why they've managed to get that level of traction. It's practically impossible to tell from a company's marketing engine if the innards are credible. Some companies are incredible, but you haven't heard of them. Some of the ones doing great marketing have a sub-par offer in the market. Focus on building something of value, don't give in for short term hacks. It's rarely worth it. Marketing amplifies value - it rarely creates it.

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Trying to hit that $5M revenue mark without breaking the team? Welcome to "The Scaling Paradox." Just had an insightful call with Mike and Steph — leaders of a driven agency looking to grow from $1.5M to $5M in revenue. They’ve got the expertise in DTC email and paid media, they’ve got the clients (29 of them, with ad spends north of $10K/month), and they’ve got ambition in spades. But here’s the hard truth: ambition alone doesn’t scale an agency. Mike and Steph know this; they’re laser-focused on working on the business, not in it. Their big challenge? Team capacity and efficiency. Scaling to that $5M mark isn’t just about more clients or revenue. It’s about building the right systems and bringing in leadership who’ve been there and done that. They don't need a coach calling plays from the sidelines. They need a practitioner who wil roll up their sleeves and build with them. Here’s what makes this approach different: 1. Forecasting systems that empower growth without burnout. More clients mean more complexity. Having systems that predict workload and resources before they’re stretched thin is game-changing. 2. Leadership that doesn’t just advise—it implements. Imagine having access to founders and execs who’ve scaled similar businesses. Instead of just “advice,” you get hands-on support, weekly consultations, instant access, and quarterly strategy sessions. 3. A community that isn’t just for networking—it’s for results. When you’re surrounded by 7- and 8-figure founders, you learn faster. You avoid pitfalls, gain insights, and build momentum, all while staying grounded in your own growth. Sometimes, getting to that next level requires letting go of what you “know” and embracing what’s possible. If you’re an agency founder eyeing aggressive growth goals, here’s the big question: Are you building a future-proof business, or just sprinting to the next revenue milestone? #AgencyGrowth #ScalingUp #FractionalLeadership #DTCMarketing #BusinessStrategy

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