Throughline Strategy Inc.

🎄✨Happy Holidays from the Throughline Team! ✨🎄 As the holidays approach, we’re reminded of the values that guide us every day: kindness & candor, know yourself, and move it forward. These principles shape our work, strengthen our relationships, and drive the impact we strive to create. To our clients, partners, and friends—thank you for being part of this journey with us. Your trust and collaboration inspire us to live these values fully in all that we do. From all of us at Throughline, we wish you a holiday season filled with connection, laughter, and moments that matter most. Here’s to carrying these values into the work we do and creating even more meaningful change—together. #HappyHolidays #HolidaySpirit #SeasonOfJoy #ThroughlineTeam #KindnessAndCandor #MovingItForward #KnowYourself #HolidayMagic #FestiveSeason #CelebratingTogether #ThroughlineStrategy

Festive Throughline Fun! ✨ Back by popular demand is a little holiday cheer for your virtual meetings. Introducing our brand-new collection of digital holiday backgrounds, designed to make your Zoom/Teams calls merry and bright. ❄️⛄️ From sparkling winter scenes to cozy holiday vibes, these new designs are the perfect way to bring a touch of magic to your virtual meetings. Whether you’re connecting with colleagues, friends, or family, there’s a background to match the holiday spirit. Download your favorites, spread the joy, and let’s sleigh this season together! 🔗 https://lnkd.in/gp3U75m8 #HolidayDesign #FestiveSpirit #VirtualMeetingMagic #ZoomBackgrounds #TeamsBackgrounds #CreativeDesign #HolidayCheer #Throughline #ThroughlineStrategy #HolidayFun

 🦃🍂Happy Thanksgiving from Throughline🍂🦃 This Thanksgiving, we’re joining our friends, families, and clients in reflecting and giving thanks. It’s a time to recognise the harvest of a year filled with hard work and meaningful progress. At Throughline, kindness and connection are at the heart of everything we do, and Thanksgiving is the perfect time to celebrate that spirit. We’re thankful for our incredible team, our inspiring clients, and the opportunity to make a difference in healthcare every day. From our team to yours, we wish you a Thanksgiving filled with gratitude, joy, and appreciation for what we can accomplish when we work together. #Thanksgiving #Gratitude #Thankful #ThroughlineTeam #HealthcareInnovation #KindnessAndCandor #ThroughlineStrategy #Throughline

 🎨✨ Custom Workshops, Designed for Impact ✨ 🎨 At Throughline, we know that no two teams are the same—and neither are their challenges. That’s why we specialize in designing custom workshops that are as unique as the teams and projects they serve. Whether it’s sparking collaboration, uncovering insights, or driving innovation, our workshops are informed by behavioural science and experiential design to inspire meaningful outcomes & impact. From personalized activities to thoughtfully crafted materials, every detail is designed to engage participants and elevate the experience. Swipe through to see examples of the custom assets we’ve created for our clients—including creative tools, team games, and workshop visuals that bring complex ideas to life. Let’s work together to design a workshop that’s just right for your team’s goals. Ready to get started? Reach out today, and let’s make it happen! 🚀 #ThroughlineWorkshops #CustomDesign #CreativeSolutions #WorkshopInnovation #TeamEngagement #HealthcareResearch #Throughline #ThroughlineStrategy

🎃👻 Happy Halloween from Throughline! 👻🎃 As we celebrate today with spooky stories and creative costumes, we're reminded of the power of storytelling in our work. Every project we take on is a journey through the unknown—uncovering insights, exploring patient journeys, and designing solutions that turn mysteries into meaningful change. From our team of behavioral scientists, researchers, and designers, we wish you a Halloween filled with treats, creativity, and maybe just a few (friendly) tricks! 🍭🍫🍬🕸️ #HappyHalloween #Halloween #Halloween2024 #Storytelling #HealthcareInnovation #PatientJourney #HealthcareResearch #Throughline #ThroughlineStrategy

The PSL Phenomenon: 5 Behavioral Science Concepts explaining why the world is hooked on the Pumpkin Spice Latte  🎃☕️🍂 ️ As fall sets in, we eagerly welcome the return of the Pumpkin Spice Latte (affectionately known as the PSL). Let’s dig in and explore the rise of the PSL through the lens of behavioural science. 🧠 Here are 5 behavioral science concepts explaining the PSL’s popularity: 1) Seasonal Scarcity: The PSL is only available during the fall season, creating a sense of scarcity and urgency. This limited-time availability taps into the behavioral principle of FOMO (Fear of Missing Out), encouraging people to order it before it’s gone. 2) Anticipation & Enjoyment The PSL’s annual release generates anticipation and excitement. Humans are naturally drawn to novelty, and the return of the PSL each year provides a fresh experience within a familiar context. Our reward centres enjoy this novelty and familiarity, feelings that are tied to pleasure and indulgence. 3) Habit Formation: People have developed a habit of getting a PSL every year and associate it with the coming of the fall season. This is due to the behavioral science concept of habit formation- where routine behaviours and the media we’re exposed to become ingrained over time. 4) Social & Emotional Connection: As soon as the first PSL is served, social media lights up with photos and posts. Marketing for the PSL often plays on emotions and nostalgia, evoking feelings of warmth, coziness, and tradition. This connection combined with clever marketing campaigns, visually appealing advertisements, and product presentation significantly influences behavior and makes consumers feel a personal attachment to the product. 5) Comfort Food Psychology: The PSL’s flavours, like pumpkin, nutmeg and cinnamon, are associated with warmth and comfort, providing psychological comfort in times of stress or uncertainty. These flavours trigger positive sensory experiences and associations with the autumn season. Behavioral science is a powerful tool. Not only can it help us understand the phenomenon behind the PSL, but it can also provide valuable insights for the healthcare industry! Are you looking to craft rich insights using Behavioural Science concepts in your research project? Reach out to us today, Throughline is here to help! #PSL #PSLSeason  #PumpkinSpiceLatte  #BehavioralScience  #Psychology  #HumanBehavior #ConsumerBehavior #Throughline  #ThroughlineStrategy

 🌟We’re Hiring! Join Our Team at Throughline 🌟 Are you passionate about making a difference in healthcare through strategic thinking and social science expertise? We’re excited to share that we’re hiring for a Senior Associate Strategist with a background in Social Science! At Throughline, we believe in harnessing the power of behavioral science, research, and creativity to drive meaningful change. If you’re ready to collaborate with a talented team of behavioral scientists, anthropologists, healthcare researchers, and designers, we’d love to hear from you. Check out this role and explore other exciting opportunities on our careers page. Come be part of a company that values kindness, candor, and moving it forward. 🚀✨ 🔗 https://lnkd.in/gE4pNXpS #WeAreHiring #SeniorAssociateStrategist #SocialScience #JoinOurTeam #HealthcareInnovation #CareerOpportunity #StrategicThinking #JobOpening #Throughline #ThroughlineStrategy

At Throughline, giving back to our community is more than just a commitment—it's a reflection of our core values. Over the last month, our team has had the privilege of working with two incredible organizations, enhancing our connection and contribution to the community. 🤝💙  🌱🌻 Our team volunteered at Flemo Farm, a community-developed initiative transforming underutilized urban city property into a vibrant community farm that feeds the local farmers market and food bank. It was inspiring to see how our efforts contributed to increasing access to healthy, affordable produce, while supporting entrepreneurial opportunities for resident farmers. 🏥❤️ We also spent time at Circle of Care’s Adult Day Program, which supports individuals living with memory loss and physical frailty. The program ensures that these individuals find joy and purpose in their day while providing much-needed respite for caregivers. Our team had the wonderful opportunity to meet and engage with the program participants, sharing meaningful moments and providing much-needed companionship. Giving back is a fundamental part of who we are at Throughline. Join us in our mission to make a positive impact. Reach out to learn more about our community initiatives and how you can get involved! 🌎✨ #CommunityService #TeamVolunteering #KindnessAndCandour #GivingBack #Healthcareoutreach #CommunityImpact #Throughline #ThroughlineStrategy

School is out and summer break is here! Congrats to all the new grads in this exciting time! 🎓☀️ It's a time of excitement, endless possibilities, and most of all: fun activities! At Throughline Strategy, we know that play is essential for healthy growth and well-being (not just for children, but for adults too)! Here's why: 🔍 Cognitive Development: Play enhances problem-solving skills, creativity, and critical thinking in both kids and adults.   👫 Social Skills: Through play, children learn cooperation, communication, and sharing. Adults also benefit by strengthening teamwork and social connections. 💪 Physical Health: Active play promotes fitness, coordination, and a lifelong love for good physical activity for everyone. ❤️ Emotional Well-being: Play helps children and adults express emotions, manage stress, and build self-confidence. 🧠 Behavioral Insights: Observing play reveals interests, strengths, and areas for support, that can guide personal and professional growth. We encourage play for all audiences - especially professionals! How might you add some fun into your projects or workplace this summer? #Summer #SummerBreak #ChildDevelopment #Play #PowerOfPlay #BehavioralScience #Growth #Health #Healthcare #Throughline #ThroughlineStrategy

Throughline has been on the move, exploring the intricacies of real human behavior through in-person ethnographic studies! 🌎✨ Our dedicated team have been traveling across North America, diving deep into the heart of patient and HCP communities to uncover insights that shape the future of healthcare. Why do we do this? Because understanding real-life experiences is the key to strategizing meaningful change. Understanding real human behavior is the beating heart of our research. It's not just about data points; it's about the stories, the challenges, and the triumphs that define us. From bustling cities to serene landscapes, our journey brings us face-to-face with the diverse tapestry of humanity. Why is this impactful? Because we're not only researchers; we're storytellers, advocates for change, and champions of genuine connections. Our in-person ethnographic studies allow us to walk in the shoes of patients, ensuring our solutions resonate with real lives. Ready to turn insights into impact? Join us on this journey of discovery, where human connection becomes a catalyst for positive change. #Throughline #ThroughlineEthnography #Ethnography #ResearchAdventures #HumanBehaviorMatters #ImpactfulInsights