Spin Master

The Toy Movement is a Spin Master-led initiative with a mission to deliver inspiration, imagination, and joy to children around the world, regardless of circumstances. Check out the impact our Toy Movement in Liberia had in partnership with Save the Children Canada’s Play On! program. Together with our partners, we’re celebrating 10 years of the Toy Movement helping children in challenging contexts, the chance to play, learn, and grow - as all children should. #MagicalPlayExperiences

Just when the pressure is mounting for San Francisco 49ers quarterback Brock Purdy, the PAW Patrol pups come to the rescue with a perfectly timed PupTalk, turning his moment of doubt into a winning mindset 🏈 🏆. This feel-good moment is part of the PAW Patrol’s new PupTalks series, where the pups extend their trademark pawsitivity beyond Adventure Bay to uplift familiar faces at just the right time. Following GRAMMY® Award-winner Meghan Trainor’s heartfelt call, Brock is the latest to receive the pups' empowering message. And the best part? PupTalks are here for everyone! Cameo Kids is now live with Marshall and Chase (and Skye joining soon), ready to send personalized motivational messages to preschoolers—just in time for the holidays. But the pups’ mission isn’t over. Who will they call next? 🤳 https://lnkd.in/eqdz7MM5

Check out Rubik’s Run now available on Roblox!

Toca Boca is teaming up with Pusheen, the internet's favorite cat, to bring cozy, playful vibes to Toca Boca World. This collab is all about "No Plots, Just Vibes"— celebrating creativity, self-expression, and the joy of everyday moments. Whether you're dressing up your characters in Pusheen-inspired outfits or hanging out with virtual Pusheen pets, it's all about having fun YOUR way. 🐾✨ Get ready to explore a world full of fluff and fun! #TocaBoca #Pusheen #NoPlotsJustVibes https://lnkd.in/gtzcrnvb

ONE BILLION 🌟 That’s the number of downloads we just surpassed for Toca Boca, our award-winning collection of digital games! 🎉 Since 2011, our mission has been simple: create playful, safe spaces where kids can have fun and be themselves. Thank you for being part of this incredible journey. We’ll never stop playing so here’s to the next billion! 🚀 #TocaBoca #OneBillionDownloads https://lnkd.in/gtwqgTR8

Today is #WorldChildren’sDay, a day dedicated to fostering conversations and taking action to improve the lives of children worldwide. Through the power of play, we’re helping children thrive – even in areas of crisis and instability with our Toy Movements and Child Friendly Spaces (CFS) play kits.   For one of our most recent Toy Movements, we collaborated with Save the Children Canada to deliver 50 CFS Play Kits and 2,000 toys to 11 schools in the Yukon through the First Nation School Board. The toys were carefully packed by our employees in Toronto to help deliver a truly magical experience within each box. Stay tuned to learn more about how we’re helping children learn, explore through play during our Global Giving Season! #MagicalPlayExperiences

Partnerships that encourage innovation and share our passion for enabling young people to reach their full potential through creativity, play and some friendly competition are essential to the impact we strive to achieve. Our continued partnership with the Boys & Girls Clubs of America is inspiring the next generation of toy makers to think outside of the box. Check out photos from our most recent competition below!

For over a decade, PAW Patrol has inspired preschoolers and families, proving that 'no job is too big, and no pup is too small'. Now, the pups are extending their rescue missions beyond Adventure Bay, speed dialing celebs in need of a ‘PupTalk’. Meghan Trainor’s the first receive a surprise call and let’s just say it’s all about that morale boost 🎶 ! In need of a call? PupTalks are here for all! PAW Patrol has also teamed up with Cameo Kids. From birthday wishes and holiday greetings to potty training encouragement and overcoming challenges, fans can send and receive personalized, animated messages from Marshall, Chase, or Skye (landing in December) - making milestone moments even more pawsome. And the pups aren’t done yet! Stay tuned to see who’s next in line for a PupTalk. 🐾🤳 https://lnkd.in/gvRC23WT

This weekend, we had the incredible honor of celebrating the 50th anniversary of the Rubik’s Cube with Professor Ernő Rubik at Twist Museum in London. In 1974, Ernő discovered a simple yet complex puzzle that would become a cultural icon, transcending generations, borders, and disciplines, inspiring creativity and problem-solving worldwide. Ernő's visit brought together fans, puzzle enthusiasts, and innovators to explore the Cube’s legacy and its impact on minds of all ages. Here’s to 50 years of creativity, curiosity, and connection through the Rubik’s Cube! “At first, it was important to prove to myself that it’s possible to solve. So, I thought well, if I can do it, somebody else can.” – Ernő Rubik #MakeYourMove #RubiksCube #50thAnniversary #ErnoRubik

We are thrilled to share that five 🖐 Spin Master's toys have made it onto the Toy Retailers Association's (UK & Ireland) DreamToys Top 20 List for the holidays – a record for us! This prestigious list highlights the very best gifts for the season, and we're honored to see our toys recognized for delivering top-notch quality, creativity, and fun. Featured on the list: 1️⃣ Hexbot Wall Crawler Gecko 2️⃣ Hatchimals Alive Mystery Hatch 3️⃣ Kinetic Sand SquishMotion Playset 4️⃣ Unicorn Academy Rainbow Light-Up Wildstar 5️⃣ Rubble & Crew Barkyard Tower We can't wait to see kids' faces light up as they unwrap these magical experiences! 🎁 https://lnkd.in/gksfs6zi