Native Touch

🔍 Discover actionable strategies to align, protect, and activate your data effectively in a world where strong data management is essential for staying competitive. Catch our fearless leader Saad Uddin, Co-Founder and CEO of Native Touch on an expert panel sharing key insights to elevate your data strategies. IAB Canada

While the future of third-party cookies remains uncertain, industry leaders are unfazed and prepared. This panel brings together top experts to share insights on cookie-less audience targeting and examine the strategies, techniques, and technologies leading the way in building a privacy-first digital media landscape. 🎤 Moderator:
Julie Thorne, Group Account Director, Media Experts 🎙️ Panelists: * Alicia Perrotta, Head of Sales, Canada, Quantcast * Brian Danzis, President, North America, Seedtag * Saad Uddin, Co-founder and CEO, Native Touch * Noel Geer, CEO & Co-Founder, Connected Interactive Join us and don’t miss the opportunity to hear from the experts! Register TODAY! https://lnkd.in/gj5MMxfJ #IABCanada #DigitalMarketing #DataAnalytics #Networking #Event #MediaIndustry #Vancouver #DataNight #Addressability #CookieIndependance

Saad Uddin, Co-Founder and CEO of Native Touch, will be sharing his thoughts on the future of digital advertising and the role of emerging technologies in a privacy-first media landscape. Don't miss this expert panel, moderated by IPG Mediabrands and including insights from Integral Ad Science, Magnite, and Bell Media.

💫 On October 2nd, our friends at Superclub are presenting the first-ever Supersummit! This special event is a chance to break barriers, connect with your community, and unlock new possibilities. BIPOC leaders and allies are invited to join on October 2nd for an inspiring day celebrating the strength of diverse perspectives. You can expect: ✨ Inspiring Speakers: Gain invaluable insights from changemakers on mind, body, identity, and financial wellness. 🤝 Community Connections: Build relationships with a vibrant, like-minded network. *Event Details: Date: Wednesday, October 2nd Time: 10:00am - 5:00pm Location: Nia Centre For The Arts, York, ON Secure Your Spot: https://lu.ma/lw459num See you there! #Supersummit #BIPOCLeaders #CommunityBuilding #Empowerment #DiversityMatters

If you rely on cookie data to make marketing decisions, you should be worried. This is why: 1 - Google Chrome isn’t the only browser in town. Safari doesn’t support 3rd party cookies and it’s still a leader in the browser category. Most marketers haven’t figured out how to navigate Safari, which is likely used by a large portion of your customers. 2 - The consumer journey is fragmented and the benefit to Google killing 3rd party cookies would’ve evened the playing field and pushed the ecosystem forward towards more advanced and effective measurement and targeting solutions. 3 - Measurement goes beyond clicks and cookies. Real metrics should always be revenue, brand awareness, customer lifetime value, new customers and customer retention. #cookies #measurement #targeting #google

With Google's updated stance on third-party cookies, here's why advertisers should still prepare for a cookieless future.

🚀 On embauche! M32 Connect cherche la perle rare pour joindre son équipe d'opérations publicitaires et monétisation! Le numérique te passionne? Tu es en recherche de ton prochain défi? Tu as soif d'apprendre? N'hésite plus et applique, nous voulons te rencontrer! ------------------------------------------------------------------------------ 🚀 We're Hiring! M32 Connect is looking for a rare gem to join our Ad Operations and Monetization team! Are you passionate about digital? Looking for your next challenge? Eager to learn? Don't hesitate any longer and apply, we want to meet you! https://lnkd.in/ghi2q6xv #adops #digitaljob #monetization

If you’re using technology that’s built off of 3rd party cookies, you should know that 60%+* of the Canadian mobile population is on iOS, where 3rd party cookies are opted out of by default. If you’re optimizing your campaigns based off of one to one attribution technologies, you’re missing out on a large part of the population. You’re not alone here. Many advertisers don’t know that targeting, attribution and reach have been broken for some time. This presents an opportunity for those who are willing to optimize their campaigns using alternative methods like: - Surveys - 1st party data - A/B testing by region - Alternative IDs - Region based targeting For the last couple of years, we’ve been working with our clients to equip them for the demise of cookies so they can create effective campaigns in the present, and the future. #cookies #data #adtech

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✨Thanks for the shoutout during #NationalVolunteerWeek, Futurpreneur! Our Co-founder & CEO, Saad Uddin, is a proud volunteer mentor at Futurpreneur, and organization doing important work supporting diverse entrepreneurs in Canada. We can all benefit from professional learnings, insights and achievements in our collective journey to success! #Mentorship #Inclusion #Entrepreneurship #CanadianEntrepreneur