Trilations Healthcare Strategies

At Trilations, our launch guidance goes beyond intuition—it's powered by extensive data insights that inform every step of your launch strategy. Drawing from insights gathered from over 50,000 HCP interviews, we’ve analyzed trends and behaviors across 800 launches in 30 disease areas and 50 countries. This wealth of information enables us to identify critical success factors and emerging market trends, ensuring that your launch is not just well-timed, but strategically aligned with the needs and preferences of both HCPs and patients. In a landscape that’s constantly evolving, data-driven insights are your key to staying ahead. Are you ready to transform your launch strategy with actionable insights? 👉 Contact Trilations to learn how we can support your next successful launch.

🔍 What makes a field medical visit truly effective? It's not just about expertise. field medical teams, like Medical Science Liaisons (MSLs), must go beyond delivering information. Personalization is the key! 94% of HCPs say that tailored content and delivery shape a positive perception. How do your field medical visits stack up? Learn more about the strategies driving real impact in our latest article: https://loom.ly/IxNDYlk. #MSL #FieldMedical #Healthcare #Personalization #MedicalScience #Pharma

At Trilations, we’ve harnessed the power of data to develop benchmark scores for key launch KPIs, analyzing over 2,000,000 perception scores from HCPs across 800+ brand launches worldwide. Our KPI benchmarks include essential metrics such as brand awareness, brand efficacy, brand endorsement, brand safety, and net promoter score. The evidence is clear: the more launch success benchmarks a brand meets at launch, the greater its peak share within the first 12 months in the market. Are you leveraging data to elevate your launch strategy? 👉 Contact Trilations to learn how our insights can drive your launch success.

🔍 Did you know? 61% of strategic decisions fall short due to incomplete insights. Trilations' Competitive Leadership programs go beyond traditional metrics, delivering comprehensive insights that empower leaders to make informed, impactful decisions and drive growth. Don’t let your strategy miss out on the critical factors driving growth—let's ensure you stay ahead of the competition!

Patients are redefining what it means to be customer-centric in the pharmaceutical industry. While HCPs have traditionally been the focus of customer strategies, the landscape is shifting towards prioritizing patients as key stakeholders. With greater access to health information and increased empowerment, patients are now influencing their treatment choices more than ever. Incorporating a patient-focused approach alongside the traditional HCP focus can lead to a remarkable 33% increase in patient share. Is your strategy adapting to this crucial shift in focus? 👉 Contact Trilations to discover how we can help you navigate this evolving landscape.

Frequent, high-quality interactions between your Field Medical teams and HCPs boost customer value, positioning you as a trusted medical partner. But more visits don't always equal more value—too many diminish the impact. Tailor your visit frequency to each market and HCPs' needs to get the most out of every interaction, all while balancing your budget. Quality over quantity—are you making that choice? Dive into our article for deeper insights on optimizing medical engagement: 👉 https://loom.ly/idPMf-c #trilationsmedical #medicalaffairs #healthcare #fieldmedical #medicalengagement

Companies that prioritize patient-centric strategies are reaping significant rewards, achieving faster uptake and higher peak sales following their launches. In fact, patient-focused launches see a remarkable 29% increase in market share within the first 12 months compared to their non-patient-centric counterparts. This advantage grows even further, with a 20% difference after 24 months. By aligning your launch strategy with patient needs and preferences, you can drive engagement and foster long-term brand loyalty. Is your organization ready to embrace a patient-first approach? 👉 Contact Trilations to explore how we can help you implement effective patient-focused strategies. #Trilations #PatientCentricity #Launch

How Trilations helped a long-term client to increase brand uptake. About six months ago, a local brand team from a long-term client approached Trilations. They had launched a new product in Hematology, and while HCP perceptions about the brand were generally positive, the uptake remained below expectations. In alignment with our client, we set up a Competitive Leadership program, which clearly revealed an access issue. Hematologists were not sufficiently aware that our client’s product was included in national and regional guidelines and that it was reimbursed. We collaborated closely with our client through face-to-face workshops to develop a cross-functional action plan. Our client’s cross-functional team took this action plan to heart and began implementing it—and it paid off! When we recently analyzed the final outcomes of this Competitive Leadership program, we observed not only a stronger position for our client regarding ‘Access’ perceptions relative to competitors, but our client also confirmed an increase in brand uptake! Don’t hesitate to reach out to Didier Dierckx if you’d like to know more on how Trilations' Competitive Leadership program can help you.

🌟 Let’s explore what’s NEXT in pharma together! 🌟 It’s no surprise that Field Medical plays a crucial role in building strong partnerships with healthcare practitioners. Not only do they provide the best engagement experience with HCPs, but they are also essential to cross-functional, aligned engagement, making them a key factor in becoming a trusted partner to HCPs. Join Claire Versluys and Michael Vergauwen at the NEXT Pharma Summit on October 22 as they discuss the power of personalized engagement and how AI is empowering Field Medical teams to achieve this partnership. #NEXTPharma #AI #PharmaCX #FieldMedicalExcellence #Trilations #HealthcareInnovation #MedicalAffairs

🌟 Let’s explore what’s NEXT in pharma together! 🌟 We are thrilled to participate in the NEXT Pharma Summit CX & AI in Vienna, where we’ll delve into the future of authentic engagement with healthcare professionals (HCPs). Our research, based on over 100,000 recorded HCP interactions across global markets in HEMA, ONCO, IMMUNO, and CARDIO, has identified three key drivers that enhance HCP engagement: 1. Relevance: delivering meaningful and relevant information improves HCP experiences by an average of 18%. 2. Personalization: tailored touchpoints result in a 17% boost in engagement. 3. Transparency: open and transparent communication leads to a 15% improvement in overall experience. Join us as we explore how AI can transform these key factors into even more authentic and impactful HCP engagements. Let’s shape the future of pharma engagement together! Meet our experts, Claire Versluys and Michael Vergauwen, at the summit to discover more about these insights and what’s NEXT in pharma. #NEXTPharma #AI #CustomerEngagement #PharmaCX #AuthenticityMatters #HCPEngagement #Trilations #Personalization #HealthcareInnovation