Hans van Gent 👓

Hans van Gent 👓

Brussels Metropolitan Area
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About

Do you find yourself not getting enough return on investment on your digital marketing…

Articles by Hans

Contributions

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Activity

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Experience

  • GroupM Belgium Graphic

    GroupM Belgium

    Brussels, Brussels Region, Belgium

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    Brussels Area, Belgium

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    Brussels Area, Belgium

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    Brussels Area, Belgium

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    Europe

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    Brussels Area, Belgium

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    Europe

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    Brussels Area, Belgium

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    Europe

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    Rotterdam, Brussels, Antwerp

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    Rotterdam, Brussels, Antwerp

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Education

  • Erasmus University Rotterdam Graphic

    Erasmus University Rotterdam

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    Bachelor thesis in e-commerce:
    Electronic negotiation versus face-to-face negotiation, negotiations and the formula to success (thesis in Dutch)

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    Activities and Societies: While attending classes at the Hogeschool of Rotterdam I was also a chairman of the study association CIMDROOM lasting a period 3 years and a teacher in 2 UNIX courses for my fellow students.

    During my education at the Hogeschool of Rotterdam I did two internships these internships consisted of research projects for the following companies;

    - Thomson Grass Valley
    - Dutchspace

    The contents of these internships are discussed in my working experience section.

Licenses & Certifications

Volunteer Experience

  • Stichting Roparun Graphic

    Online Marketing and Webdevelopment

    Stichting Roparun

    - 3 years 6 months

    Social Services

    The RopaRun is the longest non-stop relay race in the world: it's not only a unique running event but also has a unique goal:

    "Aiming to add life to the days that remain, when no more days can be added to life"

    While working with the RopaRun I was a member of the permanent group of 50 volunteers, who are constantly busy dedicating time and energy to the planning and organisation of this event. In the position I was responsible for the technology part of the organisation. This…

    The RopaRun is the longest non-stop relay race in the world: it's not only a unique running event but also has a unique goal:

    "Aiming to add life to the days that remain, when no more days can be added to life"

    While working with the RopaRun I was a member of the permanent group of 50 volunteers, who are constantly busy dedicating time and energy to the planning and organisation of this event. In the position I was responsible for the technology part of the organisation. This meant building the web part of the event, making live coverage possible, starting up an text-message gateway, making the RopaRun more aware on the web with the end result of getting more attention for the good cause. During the RopaRun itself I was also one of the four press photographers.

Publications

  • From Zero To Social Media Hero In Just Eleven Steps

    Playbook

    Inbound Rocket's Social Media Playbook walks you through the ins and out of social media and provides holistic advice on how businesses should be leveraging social media in the modern day. - Sujan Patel

    This no-nonsense guide will walk you through creating a complete social media strategy, even if you haven't sent a single post yet. Especially helpful are the first and last sections — do not neglect measurable goal setting and staying engaged. A genuinely insightful and painless approach…

    Inbound Rocket's Social Media Playbook walks you through the ins and out of social media and provides holistic advice on how businesses should be leveraging social media in the modern day. - Sujan Patel

    This no-nonsense guide will walk you through creating a complete social media strategy, even if you haven't sent a single post yet. Especially helpful are the first and last sections — do not neglect measurable goal setting and staying engaged. A genuinely insightful and painless approach to getting off the ground … way off the ground. - Aaron Orendorff

    I just found my new go-to guide for all of my clients who want to crush their social media goals. I have done consulting for thousands of companies, and most don’t understand how to measure the value of the content they are creating and publishing on social media.
    This ultimate playbook is a game changer. It lays it all out there in a way that’s easy to understand and implement. Kudos to the Inbound Rocket team for creating a much needed social media playbook and checklist for businesses. - Shane Barker

    Whether you’re just getting started or brushing up on the fundamentals, this crash course in social media marketing will get you Tweeting, Instagramming, and Facebooking like the pros in no time. - Ty Magnin

    See publication

  • Hans van Gent on the Power of Customer Development

    The Growth Hacking Podcast

    Other authors
    See publication

Projects

Honors & Awards

  • Best Of Content Award for ABVV-Metaal

    ACC Belgium

    Objectives: Social elections, where union delegates are chosen in order to represent employees, are held every four years.
    However, there is a certain amount of competition between the different trade unions in the industrial sector. The number of members is crucial for the strength of a trade union, and participation should be rewarding and not too tedious. ABVV-Metaal wants to keep a firm focus on the values they stand for: solidarity, equality, democracy, and justice.

    Results:…

    Objectives: Social elections, where union delegates are chosen in order to represent employees, are held every four years.
    However, there is a certain amount of competition between the different trade unions in the industrial sector. The number of members is crucial for the strength of a trade union, and participation should be rewarding and not too tedious. ABVV-Metaal wants to keep a firm focus on the values they stand for: solidarity, equality, democracy, and justice.

    Results: Although the results of the election are not yet clear, ABVV-Metaal has already received a huge number of favourable responses. During the first 5 days of the campaign, ABVV-Metaal welcomed 1125 employees and 540 people registered for training.

    The Jury’s opinion: Katrien Merckx: “The atypical fact that a trade union also goes for content marketing and does so in a very elaborate way could strongly charm the jury. Both the content that went very broad and the variety of channels on which the content was disseminated to convince members to cast their vote, we found a strong example of content marketing: Dare!”

    We also received an honourable mention for the podcast created, as the best branded podcast in Belgium: https://www.var.be/nl/blog/beste-branded-podcasts-part-2

  • Gold (Corporate Celebration & Musical Event), and Bronze (B2B Event < €500.000)

    Bea World – The International Festival of Events and Live Communication

    For its fifteenth birthday, the SME department of SD Worx requested from The Oval Office a brand experience in which the proximity between customers and employees - one of the fundamental corporate values - would be central.

    Result: the 'SD Worx PME Intimate Concerts', concerts for customers in the living rooms of employees.
     
    After a prior communication phase in which around 100 employees voluntarily offered their salon, the customers were invited to one of these 'intimate'…

    For its fifteenth birthday, the SME department of SD Worx requested from The Oval Office a brand experience in which the proximity between customers and employees - one of the fundamental corporate values - would be central.

    Result: the 'SD Worx PME Intimate Concerts', concerts for customers in the living rooms of employees.
     
    After a prior communication phase in which around 100 employees voluntarily offered their salon, the customers were invited to one of these 'intimate' concerts.

    In total, more than 1,600 customers registered.
     
    On October 12, 2018, 81 (!) Concerts were given throughout Belgium, thanks to performances by artists such as Blanche, Sioen, Tom Kestens, Guy Swinnen, Alice on the Roof, Jean Bosco Safari and Roscoe.

  • Best Of Content Award Bronze, category Best use of influencer marketing

    ACC Belgium

    'Shake It with Henri PFR': Brussels DJ becomes the face of Tic Tac

    Henri PFR is a young, Brussels DJ whom you should know. He has put himself on the map in no time and stood during the summer of 2017 at countless festivals: from both weekends at Tomorrowland, over Pukkelpop, to Lollapalooza in Paris.

    The 20-year-old is now also the face of Tic Tac's new 'Shake it' campaign. A fresh face for a fresh candy? Certainly. You probably know Henri PFR from his hit 'Until The End', but…

    'Shake It with Henri PFR': Brussels DJ becomes the face of Tic Tac

    Henri PFR is a young, Brussels DJ whom you should know. He has put himself on the map in no time and stood during the summer of 2017 at countless festivals: from both weekends at Tomorrowland, over Pukkelpop, to Lollapalooza in Paris.

    The 20-year-old is now also the face of Tic Tac's new 'Shake it' campaign. A fresh face for a fresh candy? Certainly. You probably know Henri PFR from his hit 'Until The End', but thanks to Tic Tac you also get to know him better on a personal level.

    'Shake it' stands for refreshment, turning your bad mood into a fun moment and of course the sound that the Tic Tac's make when you shake the box.

    Henri is very proud to work with the candy brand: "Like most people of my age, I grew up with Tic Tac," says Henri PFR. "The brand has been part of my life for so long that I am really proud that they have thought of me for this summer campaign.

    Moreover, the campaign perfectly matches what I want to give my audience and how I want to share the stage with my fans. "

  • Best Of Activation Gold Award, category Sponsorship

    ACC Belgium

    Football is all about energy, that of the players by also that of the supporters. Their energy can make the difference.

    Luminus, together with Havas, presents the 12th Devil.

    To allow all the supporters to transmit their energy to the Belgium team, the Red Devils, we created a connected device that travelled everywhere with the team during the European Championship Tournament of 2016.

    Every time, someone, somewhere tweeted an encouraging message for the team, the 12th…

    Football is all about energy, that of the players by also that of the supporters. Their energy can make the difference.

    Luminus, together with Havas, presents the 12th Devil.

    To allow all the supporters to transmit their energy to the Belgium team, the Red Devils, we created a connected device that travelled everywhere with the team during the European Championship Tournament of 2016.

    Every time, someone, somewhere tweeted an encouraging message for the team, the 12th Devil device lit up and the tweet showed up on the screen. The more the Belgians tweeted the more the device lit up, thus the players got the feel their fans energy in real-time.

    The 12th Devil was launched with tv ads, radio, print and especially social media.

    The 12th Devil encouraged fans to send their support for the team using the hashtag #12eDiable / #12deDuivel. Through an active Twitter account, Facebook Fan page and Instagram account, the 12th Devil also interacted with the supporters and even posted infographics on the social energy of the Belgians.

    The editorial direction was clear, where as all the other sponsors talked about the players or the brands, the 12th Devil focused on the supporters and their energy.

    And it seems we were right. It generated and awareness of 47%, the brand was seen +250% more sympathetic and it even generated an increase of +500% on loyalty.

    Next, to that, the hashtag itself as a new player on the sponsorship field beat all other sponsors during the championship.

  • Merit Award nomination; category Self Promotion

    Merit Awards

    On August 23rd 2013 Ogilvy Brussels was moving to a brand new office. To get some media attention around the move a campaign was created were the exces objects who could not be moved towards the new office were sold via eBay.

    A special website representing the history rich history of Ogilvy was created on which people could not only see the history of the company in Belgium but also had the change to get their hands on a piece of Ogilvy’s historical years at Boulevard de l'Impératrice.

Languages

  • English

    Native or bilingual proficiency

  • Dutch

    Native or bilingual proficiency

  • German

    Professional working proficiency

  • French

    Limited working proficiency

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