Ogilvy Social.Lab Belgium

Last chance for a dose of social media wisdom in 2024! ⏰ Our final Lab.Insider newsletter is out now, covering everything from the power of paid media to a year-in-review of platform trends. Subscribe below and stay ahead of the game in 2025 👇

Creativity is... The brilliantly curious Agnieszka Wasilewska shared this quote with me. She told me that with creativity  “You seek, you explore, you experience….sometimes you risk, break the rules or even fall, but you always discover something new, learn and have fun!”  Creativity + curiosity = 200,000 new friendships. The Ogilvy Poland & Milka campaign proves the power of a simple idea - https://lnkd.in/esPipyu3. They turned a chocolate bar into a catalyst for connection and community... by simply prompting to discover who lives next door. I always feel blessed to work in this industry and to work with creativity every day, ideas and imagination have the power to connect the world… but sometimes I think we forget that ultimately, creativity is a playground. And how lucky are we that we get to have so much fun?! I’d love to hear your view? #BorderlessCreativity #TeamOgilvy

Big applause for our Strategic Planner, Emmanuel van den Brûle, who shared key takeaways on building a social-first future at ComVision 9 on Tuesday! 👏 He highlighted how brands and agencies should adapt their internal setup for success. Thanks to UPMC - Union Professionnelle des Métiers de la Communication for hosting a fantastic event. #ComVision9 #SocialFirst #DigitalTransformation

✨ Who says the Olympic spirit fades after the closing ceremony? Not us! Following Paris 2024, Orange Belgium and Ogilvy Social.Lab launched "Les Giga Supporters," a unique social campaign to thank all the fans of #TeamBelgium that flips the script on traditional sports marketing. 🔥 By focusing on the fans and their connection with athletes, we created authentic content that resonated deeply across YouTube and Meta, exceeding all benchmarks and expectations. Learn more about it ➡️ NL: http://prez.ly/PNYc / FR: http://prez.ly/LNYc

Say goodbye to perfectly curated feeds 👋 and hello to the #PhotoDump! 🎉 This Instagram trend embraces authenticity and spontaneity with carousels of mismatched images. 📸 Our latest report dives into the rise of the photo dump, its impact on engagement, and how brands can leverage it effectively ⬇️

What does peak performance look like during the busiest shopping season of the year? 👀 Inside Ogilvy Social.Lab's 𝘸𝘢𝘳 𝘳𝘰𝘰𝘮 today, our eCommerce experts are locked in for 𝑩𝒍𝒂𝒄𝒌 𝑭𝒓𝒊𝒅𝒂𝒚 and 𝑪𝒚𝒃𝒆𝒓 𝑴𝒐𝒏𝒅𝒂𝒚, monitoring dashboards, optimizing campaigns in real-time, and analyzing performance to crush those sales goals. From strategic planning to on-the-fly adjustments, we're leaving nothing to chance. 🚀 Ready to dominate your next sale? Let's talk! 🤝 #BlackFriday #CyberMonday #Ecommerce 

🆕 Tired of hearing "no"? Together with Actiris, we are teaming up to empower the next generation of professionals in Brussels with the Stage First program. ✨ The program helps young job seekers under 30 land their first YES and gain valuable work experience. With a proven track record of success (64% of participants find employment after their internship!), we're flipping the script on traditional hiring and encouraging employers to invest in the potential of youth. Our campaign, running across Meta, LinkedIn, Teads, YouTube, Spotify, and even Brussels trams, connects employers and candidates ready to say YES to opportunities. 📢 Learn more about the campaign ⬇️ NL: http://prez.ly/jgYc FR: http://prez.ly/mgYc

INTERVIEW ALERT 🗞️ Our Senior Engagement Planner Caitlin McRobbie talked with PUB Magazine about decoding customer loyalty strategies ✨ Dive into the heart of emotional engagement and discover how to build lasting relationships with your customers. Read the full interview here ➡️ FR: https://lnkd.in/eCpthvJs NL: https://lnkd.in/eubDRkUu

WE WON GOLD! 🏆 We're incredibly proud to announce that our TikTok campaign for CDW, in collaboration with Ogilvy Chicago, Ogilvy New York & Ogilvy South Africa, has won a prestigious Drum Award in the B2B Partnership or Collaboration category. This win demonstrates the power of unconventional thinking and TikTok's potential for B2B brands. Learn more about the award-winning campaign here ➡️ NL: https://lnkd.in/e7BFUMsv FR: https://lnkd.in/eFwi5RMv

Ogilvy Social.Lab is proud to support the Welcome Talent mentorship program! 💪 We believe in fostering a diverse and inclusive media & communications landscape. This 3-month program provides valuable guidance and support to young talents from underrepresented communities looking to break into the industry.💥 ➡️ Learn more and apply by November 25th at welcometalent.be