Ogilvy Social.Lab Belgium’s Post

Most professionals aren't doing enough of one thing... ...going to industry events! 🏛️ Yesterday, I attended an event all about measurement in marketing, organised by Charley Brennand from The PPC Academy. Here's a breakdown of the speakers and my key takeaways from the talks: 🍪Firstly, was DAN Holmes from RTB House, the sponsors of the evening. Since 3rd party cookies are on their way out and there'll be much more demand on 1st party cookies, Dan gave 3 points to remember in this changing age of tracking. 1. Understand what is cookie dependent in your business 2. Start integrating 1st party cookies efficiently and swiftly 3. Be cautious of alternative IDs (fingerprinting etc) ✍️Next, was Peter Grant, Head of Media Effectiveness at Boots UK. He discussed the topic 'Telling Stories to Inspire'. As a graduate of Film Studies, storytelling is at the heart of my passion for the screen industries and marketing. This talk was super interesting and I'll leave one quote for you to mull over: "More information doesn't mean there's more value. We place value on things. [...] Always link back to your core motivation. Anything else is a distraction". 📲Subsequently, Matt Stott, the Senior Digital Marketing Manager at Domino's, came to discuss tracking and measurement from app-first businesses. Did you know that 82% of Domino's orders are now made through the app? That's much higher than I had anticipated! Matt discussed useful and actionable tips for tracking data via applications, including the use of app-exclusive offers, app-only campaigns, deeplinks, and many more. 📏Lastly, Sam Cooper from Impression discussed 'Measuring the Unattainable'. "We find ourselves in an ad ecosystem defined by obfuscation". Incrementality testing is a new concept to me and Sam's talk was incredibly helpful by introducing me to the topic. This is something I look forward to developing more skills and knowledge in further 🤔. This was the first The PPC Academy event that I attended and I am so glad that I went! In fact, I'm annoyed that I wasn't aware of it before now! Charley Brennand organises these events every two months, with the next being in August - all about Black Friday. So, see you there? #ppc #marketing #digitalmarketing #manchester #digitalmarketer

DPG Media Nederland has further expanded its ongoing #collaboration with Levi9 - a partnership that began in 2019 - by adding a new label Aimwel🤝 Aimwel, is a software-as-a-service (SaaS) company, offers advanced advertising technology designed to help international job boards, classifieds companies, publishers, and advertisers attract the right candidates through targeted campaigns. Drawing on DPG Media’s deep experience in creating effective B2C campaigns, Aimwel aims to provide solutions that seamlessly integrate with niche sites, display, and social media platforms. This addition strengthens the partnership between DPG Media and Levi9, aligning with their joint mission to drive digital innovation through media insights and advanced advertising technology. Read the full statement via the link below or reach out to Wouter Timmerman for more information. #levi9 #DPGMEDIA #DigitalTransformation #AdTech #Recruitment

💌 YOU’RE INVITED ☎️ on the 18th and 20th of September at 12pm, we are holding 2x Taster Sessions for eCom brands interested in joining our monthly membership (could that be you?) These Zoom calls will give you an exclusive sneak peek into our Ad Answers for eCommerce membership while receiving personalised, live feedback on your Meta ad campaigns. Are you struggling with: * Understanding the data in your ad account? * Deciding which images or videos to run? * Knowing what budget to set? * Figuring out when to turn ads off? * Planning and timing your promotions? * Targeting the right audience? If any of this sounds familiar, come and join our FREE drop-in session. They will give you a brilliant chance to get your ad account reviewed LIVE on Zoom and see how our Ad Answers for eCommerce Membership can help you run profitable ads that drive sales for your online store. ⬇️ Click the link below to register ⬇️ *please note, spaces will be limited for each call and given on a first come, first serve basis.

Don't be a walking red flag. Act as a professional! #joinbrands #socialmediamarketing #termsofservice #ugcportfolio #joinbrandsreview #creatorplatform #ugcexample #sidehustle #ecommerce #joinbrandstips #sahmsoftiktok #joinbrandscertificates

𝐓𝐡𝐞 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝐨𝐟 2024 𝐢𝐬 𝐇𝐞𝐫𝐞! 𝐓𝐡𝐞 𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐑𝐌𝐍𝐬 𝐜𝐨𝐦𝐩𝐚𝐫𝐞𝐝. 𝐆𝐞𝐭 𝐚 𝐜𝐨𝐩𝐲! Curious about how the leading Retail Media Networks (RMNs) are performing? We've unlocked the tactics driving their success. Get key insights on everything that matters: 👀 👉 Which RMN displays the most sponsored products? 👉 Who uses which placements? And which ad formats? 👉 Which brands are most active? ... and much more. Comment "yes please" to get a copy of our exclusive Sponsored Products Benchmark Report. #RetailMedia #SponsoredProducts #Pentaleap

In this insightful Q&A with OOH Insider, Tim Rowe, we dive into our go-to-market strategy post-pivot, answering a key question from our Product Hunt launch. As we transitioned Fucimo to a new direction, we realized that distribution and user engagement are crucial—more so than the product itself. In this conversation, I share how we’re focusing on being out there, understanding our users’ problems, and educating them on how Fucimo can unlock new potential for their ad sales. Our approach is all about meeting users where they are—whether through written content, social platforms, or direct communication. It’s a user-first mentality where we listen, learn, and provide hands-on support to solve their challenges. Ready to see how Fucimo can work for you? Visit fucimo.com, where you can start with our free plan today. If you’re interested in exploring more advanced features, check out our pricing page. We’re here to help—drop us an email at [email protected] or connect with me directly on LinkedIn. Let’s get started! 🔔 Subscribe for more insights on our go-to-market strategies and tips on maximizing Fucimo’s potential: https://lnkd.in/ejHm2xcJ

Connecting with customers is essential for retail success, but what are the most effective ways to reach out? For spa retailers, both paid marketing and community events play significant roles, each offering different benefits and serving distinct purposes. Read more: https://lnkd.in/gp2fPPBK Georgia Spa Company #SpaRetailer #RetailSuccess #CustomerEngagement #SpaRetailers #MarketingStrategies

Who is Marina Prieto? The 100-year-old grandmother is the face of the Creative B2B Grand Prix winner at this year’s Cannes Lions International Festival of Creativity – and boasts over 10K followers and counting on Instagram as a direct result of the clever campaign. Out of home as a touchpoint is often overlooked when constructing media plans, but it can have an outsized impact on effectiveness when brands think outside the box and create a memorable experience.  Recent Effie Worldwide data backs this up, with a consistent trend of higher OOH presence among award winners (versus overall entries) the last few years. JCDecaux and DAVID Madrid set out to demonstrate the power of OOH and reinvigorate brands’ interest in utilizing this medium with a simple, yet highly unique campaign that resulted in a record amount of bookings for JCDecaux and doubled their overall media investment. At Ipsos, we understand the power of creativity and are committed to supporting both B2C AND B2B brands in campaign development and optimization to maximize ROI. This campaign harnessed a few key tactics that we see drive effectiveness from our own data as well - I've linked our latest OOH POV in the comments section for further reading.  Reach out to me direct to learn more about our industry-leading evaluative solutions and how we can help you. You can read more about the JCDecaux award-winning campaign via Ad Age here: https://lnkd.in/gbiSHr94 #B2BMarketing #B2BCreativity #CreativeEffectiveness

🔴Vote for ADMA's SXSW Sydney Submission > Who are the Marketers of 2023? Marketers... ADMA is planning a return to SXSW Sydney this year, and we need you to vote us in as one of your chosen sessions to attend! 👉 Register to vote here > https://lnkd.in/gXsawu87 👉 Filter to Advertising & Marketing 👉 Search for 'Marketers of 2030' in the search 👉 Cast your vote! In this session, you will hear valuable insights from our industry experts to understand what marketing skills the industry is leaning into as technology continues to facilitate rapid changes and what to expect as we move closer towards 2030. Session panellists: ▪️ Kate Young - MAMI CPM, Executive - Marketing Strategy & Capability, ANZ ▪️ Stuart Tucker, Partner, Hourigan International ▪️ Susan Coghill, CMO, Tourism Australia ▪️ Moderator: Andrea Martens, CEO, ADMA #CMO #SXSWSydney #SXSWSydneySubmission #SXSWSydneyPanel #Marketing #Marketers #MarketingandAdvertising

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐚𝐭 #𝐂𝐨𝐜𝐚𝐂𝐨𝐥𝐚 𝐬𝐩𝐞𝐧𝐝𝐬 𝐦𝐨𝐫𝐞 𝐨𝐧 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐭𝐡𝐚𝐧 #𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 𝐚𝐧𝐝 #𝐀𝐩𝐩𝐥𝐞 𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐝? This staggering fact underscores the profound impact of consistent advertising investment in maintaining #brand dominance and staying top-of-mind with consumers. #CocaCola's strategy of relentless advertising has enabled it to solidify its position as a global leader in the #beverageindustry. By consistently reinforcing its brand message through various channels, Coca-Cola has created a deep-rooted connection with consumers worldwide. This continuous presence in the advertising landscape not only attracts new customers but also fosters loyalty among existing ones. If you need expert assistance in managing your social media presence, contact us at [email protected] for tailored strategies and support. #Radiantmedia #Business #socialmedia #marketing #digitalmarketingagency #SEOcompany #digitalmarketing #Digitalmarketingcompany #marketingagency