Customer expectations have never been higher. They expect brands to seamlessly integrate within their journeys, making purchases available anytime, anywhere, and on their own terms. Challenged by online marketplaces and digital platforms, traditional retailers have built their own marketplaces while transforming into powerful media players fueled by valuable customer data. Within this increasingly complex ecosystem, brands face numerous challenges. How do you drive consideration for your products when media touchpoints are multiplying, and attention is scarcer than ever? Where should you sell your products, and how do you manage multiple seller platforms? What advertising possibilities exist, and how can you track ROI within such a fragmented ecosystem? Join us on the 23rd of April during our Havas Market Day, where industry leaders will shed light on these crucial questions.
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