Phoebe Netto

Phoebe Netto

Sydney, New South Wales, Australia
3K followers 500+ connections

About

I am the founder and Managing Director of Pure Public Relations. Pure Public Relations is…

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Articles by Phoebe

  • Day Two of Mumbrella360 2024

    Day Two of Mumbrella360 2024

    At this year’s Mumbrella360 event, I was lucky enough to moderate the Strategist stage as some of the industry’s…

    1 Comment
  • Day One of Mumbrella360 2024

    Day One of Mumbrella360 2024

    Mumbrella360 is one of my favourite media events, and this year I was excited to be invited back as a moderator for two…

    2 Comments
  • Day two of Mumbrella360 - key takeouts

    Day two of Mumbrella360 - key takeouts

    This year I had the opportunity to moderate a stage for all of day one and day two of Mumbrella360. And day two…

    3 Comments
  • Empathic marketing starts with banishing perfectionism

    Empathic marketing starts with banishing perfectionism

    Last week, I moderated a webinar on empathetic marketing featuring Coles CMO Lisa Ronson, Wellcom Worldwide’s head of…

  • “Is it too late now to say sorry?”

    “Is it too late now to say sorry?”

    While I never thought I’d be quoting Justin Bieber, it seems to be the theme of a handful of public figures and…

    1 Comment

Activity

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Experience

Publications

  • What the government’s handling of COVID-19 can teach you about your own communications

    Dynamic Business

    Say what you want about the government’s handling of the COVID-19 crisis, but one thing’s for certain: there are a lot of lessons to be learned.

    In a time of uncertainty and unpredictability, people need to know what’s coming and what the next moves are. A lot of anxiety comes from a fear of the unknown, including how a crisis is being handled and what’s next.

    This is true of the government’s response to the COVID-19 crisis, but it’s also true of all business communications more…

    Say what you want about the government’s handling of the COVID-19 crisis, but one thing’s for certain: there are a lot of lessons to be learned.

    In a time of uncertainty and unpredictability, people need to know what’s coming and what the next moves are. A lot of anxiety comes from a fear of the unknown, including how a crisis is being handled and what’s next.

    This is true of the government’s response to the COVID-19 crisis, but it’s also true of all business communications more widely. There are so many lessons that business leaders can take from the government’s handling of the current situation – even if they might be learning from Prime Minister Scott Morrison’s mistakes.

    See publication
  • How to save your business in a global crisis, according to a communications strategist

    CEO Magazine

    For businesses who want to maximise their chances of survival, there’s strategic communication.

    See publication
  • OPINIONHarry and Meghan stepping back from the Royal Family and towards a new media policy is exactly the right PR move

    Mumbrella

    Silence as a PR strategy never works, argues Phoebe Netto. It encourages gossip and assumptions and untruths, which are enabled by the Royal Family's rota system. By cleverly stepping away from that and implementing their own media policy, Harry and Meghan will control the message.

    See publication

Courses

  • Adv. Dip. Business (Marketing) Major in Public Relations

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  • Public Communication

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Honors & Awards

  • Best Media Relations-led Campaign

    CommsCon Awards

    The Mumbrella CommsCon Awards is where cutting-edge work in the AUNZ PR and communications industry is recognised. Pure Public Relations won the Best Media Relations-led Campaign award.

  • Best PR Campaign – Awareness & Advocacy

    PRIME Awards

    Pure Public Relations was awarded Highly Commended in the Best PR Campaign – Awareness & Advocacy category of the PRIME Awards. The PRIME Awards recognise and celebrate excellence within healthcare communications.

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