About
I am the founder and Managing Director of Pure Public Relations. Pure Public Relations is…
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Articles by Phoebe
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This week, I was in Canberra discussing the release of our 2024 Annual Report and the impact Head Start Homes is having throughout Australia…
This week, I was in Canberra discussing the release of our 2024 Annual Report and the impact Head Start Homes is having throughout Australia…
Liked by Phoebe Netto
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“There’s a lesson here for luxury brands: when undertaking a radical rebrand, you risk potentially alienating your customer base. This is why it’s…
“There’s a lesson here for luxury brands: when undertaking a radical rebrand, you risk potentially alienating your customer base. This is why it’s…
Liked by Phoebe Netto
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I am incredibly lucky that in my job I meet lots of very interesting people. But today was very special. The Czech President Petr Pavel is everything…
I am incredibly lucky that in my job I meet lots of very interesting people. But today was very special. The Czech President Petr Pavel is everything…
Liked by Phoebe Netto
Experience
Publications
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What the government’s handling of COVID-19 can teach you about your own communications
Dynamic Business
Say what you want about the government’s handling of the COVID-19 crisis, but one thing’s for certain: there are a lot of lessons to be learned.
In a time of uncertainty and unpredictability, people need to know what’s coming and what the next moves are. A lot of anxiety comes from a fear of the unknown, including how a crisis is being handled and what’s next.
This is true of the government’s response to the COVID-19 crisis, but it’s also true of all business communications more…Say what you want about the government’s handling of the COVID-19 crisis, but one thing’s for certain: there are a lot of lessons to be learned.
In a time of uncertainty and unpredictability, people need to know what’s coming and what the next moves are. A lot of anxiety comes from a fear of the unknown, including how a crisis is being handled and what’s next.
This is true of the government’s response to the COVID-19 crisis, but it’s also true of all business communications more widely. There are so many lessons that business leaders can take from the government’s handling of the current situation – even if they might be learning from Prime Minister Scott Morrison’s mistakes. -
How to save your business in a global crisis, according to a communications strategist
CEO Magazine
For businesses who want to maximise their chances of survival, there’s strategic communication.
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OPINIONHarry and Meghan stepping back from the Royal Family and towards a new media policy is exactly the right PR move
Mumbrella
Silence as a PR strategy never works, argues Phoebe Netto. It encourages gossip and assumptions and untruths, which are enabled by the Royal Family's rota system. By cleverly stepping away from that and implementing their own media policy, Harry and Meghan will control the message.
Courses
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Adv. Dip. Business (Marketing) Major in Public Relations
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Public Communication
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Honors & Awards
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Best Media Relations-led Campaign
CommsCon Awards
The Mumbrella CommsCon Awards is where cutting-edge work in the AUNZ PR and communications industry is recognised. Pure Public Relations won the Best Media Relations-led Campaign award.
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Best PR Campaign – Awareness & Advocacy
PRIME Awards
Pure Public Relations was awarded Highly Commended in the Best PR Campaign – Awareness & Advocacy category of the PRIME Awards. The PRIME Awards recognise and celebrate excellence within healthcare communications.
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Well done Bunnings! Got to give credit where credit is due… Thank you Phoebe Netto for reminding me how beautiful PR can be 😉
Well done Bunnings! Got to give credit where credit is due… Thank you Phoebe Netto for reminding me how beautiful PR can be 😉
Liked by Phoebe Netto
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I don't think I could have pulled a quote from the latest episode of Unemployed & Afraid that's more relevant to this moment in time than this one...…
I don't think I could have pulled a quote from the latest episode of Unemployed & Afraid that's more relevant to this moment in time than this one...…
Liked by Phoebe Netto
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What is the role of a Non-Executive Director? When Steve Orenstein called late in the afternoon before Zoom2u's 10 year anniversary function asking…
What is the role of a Non-Executive Director? When Steve Orenstein called late in the afternoon before Zoom2u's 10 year anniversary function asking…
Liked by Phoebe Netto
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Can Jaguar’s new direction live up to its promise of being truly different? I’m excited to see how the product delivers on this bold rebrand. Great…
Can Jaguar’s new direction live up to its promise of being truly different? I’m excited to see how the product delivers on this bold rebrand. Great…
Liked by Phoebe Netto
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"Instead of wrapping up strong, many of us limp to the finish line, delivering work that’s less than our best. So, the question we should all be…
"Instead of wrapping up strong, many of us limp to the finish line, delivering work that’s less than our best. So, the question we should all be…
Liked by Phoebe Netto
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