Katherine Cole

Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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🚀 What defines a market leader? Our Director of Strategy, Charity Ndisengei , shares her thoughts on what sets brand leaders apart from their competition. Have a look and let us know what you think! #BrandLeadership #MarketLeader

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Are you ready to GROW your NDIS, Health or Fitness business? Are you ready to be seen by more people? YES? Then we have an opportunity for YOUR Magazine advertising is an investment which can get your business in front of more people. We have an opportunity for more business’ to become part of our Connect & Grow monthly magazine. Why choose us? 🔹We are different to other magazines- we PROMOTE your business on social media 🔸 Our magazine is downloadable, digital and paperback. 🔹Our articles cover a variety of topics including NDIS, Health, fitness and more. 🔸 Your business could be a feature article in our magazine. Why not have your business seen by even more people… Ready to learn more? Visit our website: https://lnkd.in/gFGV5-Xr Book a call https://lnkd.in/g675Dinw Investing in your business is key to success. #businessadvertising #businesstobusiness #buildingcommunity #supportcoordination #connectandgrow #alliedhealth #businesscoaching #buildingnetwork #connectandgrowmagazine #neurodiversityatwork #disabilitysupportworkers #NDIScommunity #mentalhealth #uniquelyme #supportworker #nutrition #healthandwellbeing #wellbeing #networking #planmanagers #support #workplacewellness #businesslisting

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💡The rise of social search requires new optimisation strategies, pushing brands to adjust for platforms like TikTok and Instagram. This is ‘The Future of Search in Travel' insight 5/8. Tomorrow, at the Mumbrella Travel Marketing Summit, we will discuss the future of search with digital leaders from Google and TikTok. ⚡Stay tuned for more insights. 👉 Sign up for our insightful weekly 'Travel Digital Digest' email: https://buff.ly/4eerXNB #TravelMarketing #FutureOfSearch #Google #TikTok #Instagram #Youtube #Mumbrella #MumbrellaTravelSummit

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💡AI-powered search is poised to become mainstream as traditional search engines evolve into more sophisticated metasearch platforms. This is ‘The Future of Search in Travel' insight 4/8. Tomorrow, at the Mumbrella Travel Marketing Summit, we will discuss the future of search with digital leaders from Google and TikTok.  ⚡Stay tuned for more insights. 👉 Download the Future of Search in Travel white paper for more insights.https://https://lnkd.in/gZwDkYt7 #TravelMarketing #FutureOfSearch #Google #TikTok #Instagram #Youtube #Mumbrella #MumbrellaTravelSummit

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Are #marketers moving spending from #connected back to #linear TV? What does this mean for #Australian advertisers? MAGNA Global #Australia's Ros Allison joins in the conversion with fellow industry peers. Read more below. #CTV #TV #MAGNA IPG Mediabrands APAC AdNews Australia

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In the dynamic world of digital marketing, maintaining audience interest and engagement is paramount. Social media management requires a strategic approach to ensure that content not only reaches the intended audience but also resonates with them. By leveraging targeted strategies, NDIS providers can enhance their online presence, fostering a community of engaged and informed followers. 💡 At Provider Marketing, we understand the unique needs of NDIS providers. Our tailored social media management services are designed to help you craft compelling content that captivates your audience and drives meaningful interactions. Elevate your social media game with our expert guidance! 🌟 . . . . . #ProvidersMarketing #MarketingTips #NDISProviders #NDIS #DigitalMarketing #SocialMediaTip #SocialMediaManagement #SEO #WebsiteManagement #SocialMediaMarketing #NDISAustralia #NDISMarketing #NDISSupport #AffordableMarketing #ImpactfulMarketing #SimplifiedStrategies #MarketingDigital #ContentCreation #EmailMarketing #Coaching #Branding

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To understand the challenges and opportunities for MarTech, and its role in the broader marketing industry, we had some really interesting conversations with leading MarTech practitioners across ANZ to capture their unique perspectives. This year, our annual MarTech Trends Report is more crucial than ever. Marketers face a complex landscape of tools, systems, and platforms, along with ever-changing legislation and regulations. It's a lot to navigate, but we've got you covered. Stay ahead of the curve with our 2024 MarTech Intelligence Report. Discover the latest trends and priorities from ANZ’s top MarTech leaders and gain the insights you need to thrive. We'll be diving into these challenges in detail at the mighty Marketing Tech Symposium, applications are open now, link in the comments. Go where the leaders are. #MarketingTechSym

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Benchmark your organisation on CX delivery via our State of the CX National report. Typical challenges across industries are explored plus you’ll get some great pointers on the path to better CX outcomes wrapped up on page 15. Link to download is below.

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Some things are worth a second share. Last month, I posted the print version of my NZ Marketing Magazine piece on brand fame and the power of earned. Now, it’s officially online, and - if you want a read - still bringing insights on why earned media should be your go-to for building brand recognition.

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In #digital #marketing, we can often liken the consumer journey to that of a plane trip ✈ . News Corp Australia's Tyler Greer, General Manager of Client Strategy, Solutions and CPM, #Newsamp VIC, SA & WA, recent article with Mediaweek Australia brilliantly captures this analogy, highlighting a crucial aspect: the 'Messy Middle.' Just like a long flight over the tip of Antarctica to Johannesburg where the plane seems "off the radar" for a while, consumers disappear from view during their online decision-making process, only to re-emerge closer to purchase. As the demise of third-party cookies looms, this #signal #loss becomes even more acute, challenging planners' line of sight. But here's the twist: this middle phase isn't a blackout for consumers; it's where they wield the most control. From considering various options to researching and evaluating, they chart their course at their own pace. Understanding this control is pivotal for digital marketers. While early exposure and retargeting dominate our strategies, the middle part belongs to consumers. It's where preferences are formed and decisions crystallize, making it a magical moment for brands to #influence. So, how do we engage consumers in this pivotal stage? By embracing diverse content formats like video, written content, and audio, each offering unique opportunities for longer engagement and #intent based #targeting. At #Newsamp, we've seen firsthand the impact of targeted integrated storytelling on brand health, rewriting norms with a focus on middle-funnel activities. In essence, the 'Messy Middle' isn't a signal loss; it's an opportunity for consumers to take the reins and for brands to guide them effectively. Let's rethink the value we attribute to this phase and leverage it to create meaningful connections through content. Read the full story on Mediaweek Australia here: https://lnkd.in/gddR9N6s Grow your brand with #Newsamp: https://lnkd.in/dK_HBUnY Learn more about #IntentConnect here: https://lnkd.in/gVFe683u #NewsCorpAustralia #BrandEngagement #MarketingStrategy #ContentMarketing #IntentTargeting Louise Barrett Belinda MacPherson Danny Lavell Nicole Ware Kelly Healy Mark Treasure Mark Brownie Pippa Leary Paul Blackburn Nathalie Delpierre Adam Kron Renee Sycamore Ed Faith Natasha Cormier Alexandra Bliekast Michael Desiere Daniel Macinante Simone Mainprize Sheridan Comer Ryan Cooke Laura Saleh Ryan Hedditch Nathan Livingston Brittany Daniel Prudence McKendry Danica Robinson Corey Ahearne Ari Petropoulos Rosalinde Czysnok Tania Jones Tom Sheppard William Ryan Dianna Molinaro Sazdanoff Caddy English

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Nothing beats in person meetings 🙂 Today Kylie Abella and I visited Flex Public Relations clients Sarah & Ben from HH Marine & Full Circle Restorations on the Gold Coast. We got a mini tour of the marina 🛥️ along with taking a deep dive into some aspects of the businesses that we didn’t originally have on the agenda. After a few cups of coffee and getting some wins for them with their Google profiles, it was back up the highway to get the wheels in motion for the remainder of our action items. Onwards and upwards 🚀 #business #strategy

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I was intrigued by this article from the Australian Loyalty Association by Karl Deitz that made me re-think the age-old question on Contact Policy - " What should be a good contact interval / frequency for Customer Marketing Communication" that it seen not too creepy and will warrants an Opt Out. What do you think is the ideal number of marketing contacts before it leads to customer fatigue even if it is relevant? #marketingtechnology #martech #insights #leadership #contactpolicy

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Australian advertising agencies, brand agencies, media agencies, design studios, public relations firms, digital agencies, activation agencies, influencer agencies, sponsorship agencies, MarTech companies, AdTech providers and any and all other marketing services companies that are required to competitively ‘pitch’ for business – The State of the Pitch Research is now open and available for you to provide feedback on any pitch process you have participated in recently in the six months from July 1 to December 31 2024 in Australia. This is your chance to provide anonymous feedback to the industry so we can quantify and identify the good, the bad, and the ugly aspects of pitch practice in Australia. Read more on The State of the Pitch or download the Report here. https://lnkd.in/ggtZ_dYT Or add your voice and feedback to this year’s State of the Pitch here. https://lnkd.in/gAywShvc

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Use 1pd as the benchmark to build an audience ✅ Move past off the shelf 3pd segments ✅ Track and attribute media investment back to business outcomes ✅

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