Jessica Allison’s Post

Brand building through traditional media is getting slower as new media emerges. How are you evolving? What are you doing differently? How are you shaking it up in your marketing campaigns? Those companies that are behind will be irrelevant in 2025. Well get on it!

As business changes and develops, its marketing strategy has to be just as fluid. The tactics and creativity used to launch a brand cannot be recycled to take it to its next stages. ✅ The Top Marketing Tactics of Global Brands https://lnkd.in/dxUEhYGh

In my line of work we often talk about the difference and importance of Brand Marketing vs Performance Marketing and I found this article by Mark Ritson on ensuring a clear distinction between the two very thought provoking

🚀Understand all the different functions that brands and advertisements serve in marketing communications! With an assortment of channels, branding magnifies company messages and attracts people. On the contrary, brands become a foundation of campaigns simply because they symbolize their culture and beliefs. Brands possess the capacity to grow, adapt, and foster lasting connections to consumers with listening closely. Are you willing to unlock creative marketing's an opportunity? Let's come together to boost the public's awareness associated with my brand! 💡 #Advertising #Branding #MarketingStrategy #Listening #MKTG1113

The art of the comeback: How Katt Williams' strategic silence and viral honesty creates a blueprint for brand revitalisation. For a detailed exploration of Katt Williams' marketing strategy and its lessons for brands, check out the full article. ➡️https://lnkd.in/gGx5BNQS

“There’s a level of calmness and stillness around strategy, which really grounds us. Tactics might flex or change and kind of orientate slightly differently… but from our side, the strategy stays firm and true.” - Hannah Pain. One thing you can always take away from McDonald’s marketing is their consistency. I love how they describe it as the ‘level of calmness and stillness.’ We are often too focused on reacting to what’s around us and jumping on trends, but it should always align with the strategy. Consistency is a powerful aspect of successful marketing. By maintaining a steady approach, we (brands) can create a strong identity and resonate with the audience (customers).

Brands can learn a lot from K-pop’s marketing prowess. From leveraging mystery and insider access to turning marketing into a profit center, K-pop’s innovative strategies are transforming the landscape. Key takeaways include: 1. **Use Mystery**: Engage fans through complex narratives and Easter eggs. 2. **Profit from Marketing**: Turn merchandise into coveted items. 3. **Embrace Creativity**: Allow fan-generated content to flourish. Brands like Honda and Liquid Death have already tapped into these strategies with great success.

Building loyalty around your brand (while also keeping your marketing budget in check) requires diverse tactics, from branded product your customers actually want to creating unique, real-life experiences.

What do we REALLY mean by the “long” and the “short” of it? Here’s a masterclass thanks to Ritson 💪 When we say “long”, what we really mean is mass-marketing, emotional, enduring, memory-structuring, demand-generating, TOFU, brand-focused, salience-driven communications. Exactly the kind of work that saw the Sharmas enter the consciousness of the Kiwi public. The kind of work that takes a long time to truly deliver and, when it does deliver, it happens via the short-term marketing investments that suddenly start to perform better. And when we say “short”, what we really mean is micro-targeted, more rational, multiple campaigns, aimed at harvesting existing demand from the 5% of consumers who are currently in the market; BOFU, product- and proposition-focused ads with a clear behavioural objective. And, unlike the long stuff, it can and should be measured with more basic ROI calculations. The point is that you can do both at the same time in an ad but it rarely works well, because you aren’t just trying to satisfy long and short agendas in the same 30 seconds, you are also being both rational and emotional. #brandmarketing #campaigns #sales #massmarketing #brilliance Mark Ritson https://lnkd.in/gWPrh_B5

🚀 FREE webinar for manufacturers. 💪 Learn how you can benefit from Government funding 💰 from Warwickshire Manufacturing Growth Programme and, at the same time, learn how to supercharge your manufacturing marketing strategy? Hosted by the Warwickshire Manufacturing Growth Programme in partnership with Start 2 Finish Marketing Ltd 🌟 S2F, for the last 19yrs, has specialised in marketing for manufacturing and is giving away top tips and advice in this must attend webinar. Event Details: 📅Wednesday, 31 July 2024. - 9:30am - 11:00am 🔗 Register here: https://lnkd.in/edP_ZNS2 Join us for an insightful 90-minute session where Steve Jolliffe will reveal 20 game-changing marketing tips. Here’s what you’ll learn: 💡 Building a Strong Brand Identity: Craft a brand that stands out and makes a lasting impact. 🎨 Creating Captivating Visual Content: Engage your audience with stunning, effective visuals. 📊 Measuring and Optimising Marketing Results: Learn how to track, analyse, and boost your marketing performance. 🔥 Aligning Marketing with Business Goals: Make every marketing effort count by syncing with your business objectives. 🎯 Understanding Your Target Audience: Dive deep into your audience’s needs and preferences. This is your chance to gain actionable insights and elevate your marketing to new heights. 🔗 Register here: https://lnkd.in/edP_ZNS2 #ManufacturingMarketing #Webinar #BusinessGrowth #MarketingStrategy #Start2FinishMarketing