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It's been a sluggish start to the advertising market with ad spend down 6 per cent. Linear TV has endured a sharp drop in February when compared with a year ago, but will more brands follow Pepsi's lead in leaving Linear TV altogether? I spoke to Atomic 212º boss Claire Fenner and Zenith Media Australia's Sydney investment head Thomas Macerola to gather their thoughts on the market, which channels are winning and losing, and why Australia is in decline when other ad markets continue to shine.

Did you know that in the US alone CTV (Connected TV) ad spend will rise 10% annually through 2027! Now is a good time to talk about putting you company into a fast rising digital tactic that can help grow your business and brand. #FMDiYork #DigitalMarkrting #Demystified

What's new... Another great article from EMARKETER and Daniel Konstantinovic. Connected TV is continuing to grow and will not stop. Keynes Digital uses industry experts for you to have 100% confidence and a full understanding of how CTV can help net new eyeballs and drive high quality traffic, AND positively impact all other paid media channels. If you want to learn why CTV works, but most importantly how you can start to take advantage of the rapidly growing channel, feel free to comment below or grab some time on my calendar. #ConnectedTV #Programmatic #CTV #KeynesDigital #Advertising #PaidMedia

In the current climate of connected television (CTV) negotiations, brands are pushing for streamlined programmatic supply paths that minimize intermediaries between buyers and sellers. This trend is highlighted by six media buying sources. Read more about the complexity and congestion in the CTV market that is annoying ad buyers here: https://lnkd.in/eu3wRpHf

In the current climate of connected television (CTV) negotiations, brands are pushing for streamlined programmatic supply paths that minimize intermediaries between buyers and sellers. This trend is highlighted by six media buying sources. Read more about the complexity and congestion in the CTV market that is annoying ad buyers here: https://lnkd.in/eu3wRpHf

In the current climate of connected television (CTV) negotiations, brands are pushing for streamlined programmatic supply paths that minimize intermediaries between buyers and sellers. This trend is highlighted by six media buying sources. Read more about the complexity and congestion in the CTV market that is annoying ad buyers here: https://lnkd.in/e2inc-Xs

🚀 Panel Highlight: The Future of Measurement in Advanced TV Advertising Ready to conquer the evolving landscape of CTV measurement and attribution? Join us on September 25 at 1:00 PM for a dynamic session with industry pioneers uncovering the latest methodologies and technologies shaping the future of ad measurement. 🧠 This is your chance to stay at the forefront of CTV innovation. Secure your spot at the StreamTV Advertising Virtual Summit now! 🔗 https://loom.ly/n41jWrI #StreamTVSummit #Advertising #StreamingMedia #VirtualEvent

📺 Status update on the #TV & #video industry in Europe: better to be betting on all horses at the same time In 2023, commercial video revenues across TV and #OTT in Europe topped EUR 92 billion, and this figure is expected to reach 98 billion in the next 2 years. Video distribution revenues are expected to grow by 4% and 3% this year and the next across the region. #LinearTV still dominates the landscape both in terms of audiences and revenues. But traditional #broadcast has seen its market share decline steadily in the last few years, to the point where streaming services accounted for 37% of all video distribution revenues last year. Despite a relatively slow decline already initiated since 2022, commercial linear TV is expected to account for more than EUR 55 billion yearly across free-to-air advertising and pay TV revenues in the next 5 years. Digital video services are driving the overall growth in revenues for TV and video companies in Europe, but stabilization is also expected there. 2023 marked the first year for which subscription OTT revenues dropped under the 10% YoY growth rate. This translated into a much tougher competition for subscriber acquisition, and a widening gap between leading platforms that have ratified their “household name” status, versus new entrants pushed into super #bundling strategies with well-established local distributors to rapidly expand their reach. As OTT services enter an era in which subscription revenues’ perspectives are contracting, platforms’ focus is increasingly shifting towards subscriber retention and improving ARPUs, in order to stabilize revenues. On the other hand, #advertising has become a key aspect of digital video services, that aims at expanding their footprint toward a larger potential audience, and diversifying revenue streams by monetizing premium inventories on the big screen to qualified audiences. OTT advertising revenues are expected to keep flourishing at a double-digit growth rate for the next 2 years, to represent over EUR 17 billion by 2025. With traditional broadcast perspectives remaining barely stable, or even amorcing a slight decline, most growth pockets for the video industry are on digital platforms. In this segment, the most developed market players almost all originated from the US,  where cord-cutting pushed content owners and media companies to quickly transition towards a digital and global strategy more than a decade ago. In Europe, where these long-lasting trends emerged a few years later, local media houses took more time to amorce their digitalization, and their market position is now threatened by global media houses competing in a new turf. Out of the top 5 biggest video distributors in Europe in value, 4 are now American companies: Netflix, YouTube, WBD and Amazon.  All the more reasons for European media groups to accelerate their transition to digital video, but they are going to need much closer cooperation to step up their game.

Global CTV ad revenue is expected to surge to $42.5 billion by 2028. It’s safe to say that modern technology, spurred by pandemic viewing habits, has changed TV forever, from the way we buy ads to how and where we enjoy our favorite shows. And this evolution is happening around the world. The Current collected our recent coverage of the state of #CTV in various markets in one package, to offer a view of the different regional nuances that advertisers should know. As U.S.-based streamers embrace #advertising, European broadcasters are stirring a "TV revolution" to compete with those American platforms entering the region. And in Asia-Pacific, opportunities for advertisers are abundant, particularly in India and Japan. Navigate through the below piece to go deeper:

Viewership is soaring, advertising opportunities are expanding, and new ad technology is making it easier than ever to turn viewers into buyers. This year, we've witnessed a wave of innovation sweeping across the CTV landscape.   Dive into our latest blog to explore the four key trends shaping CTV in 2024: https://lnkd.in/esV4uKbK