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In the current climate of connected television (CTV) negotiations, brands are pushing for streamlined programmatic supply paths that minimize intermediaries between buyers and sellers. This trend is highlighted by six media buying sources. Read more about the complexity and congestion in the CTV market that is annoying ad buyers here: https://lnkd.in/eu3wRpHf

In the current climate of connected television (CTV) negotiations, brands are pushing for streamlined programmatic supply paths that minimize intermediaries between buyers and sellers. This trend is highlighted by six media buying sources. Read more about the complexity and congestion in the CTV market that is annoying ad buyers here: https://lnkd.in/e2inc-Xs

Connected TV (#CTV) will generate $20 billion in #US ad #revenue this year. 18% growth is estimated for CTV in 2024, paralleling the first quarter's growth rate. As #digital #advertising evolves, CTV's prominence rises, offering advertisers lucrative opportunities to engage audiences. With consumers increasingly embracing #streaming services, CTV presents a captive platform for #advertisers.

Connected TV will generate $20 billion in hashtag #US ad #revenue this year. 18% growth is estimated for CTV in 2024, paralleling the first quarter's growth rate. As #digital #advertising evolves, #CTV's prominence rises, offering advertisers lucrative opportunities to engage audiences. With consumers increasingly embracing #streaming services, CTV presents a captive platform for #advertisers.

Did you know that in the US alone CTV (Connected TV) ad spend will rise 10% annually through 2027! Now is a good time to talk about putting you company into a fast rising digital tactic that can help grow your business and brand. #FMDiYork #DigitalMarkrting #Demystified

We are living in the era of CTV 📺🧑💻 In 2022, CTV advertising spending in the United States soared to $21.16 billion, accounting for 6.1% of all media ad expenditures. 📈 TVScientific predicts that this year, CTV ad spending will grow between 14% and 27%. Research by Tinuiti highlights the impressive effectiveness of CTV advertising. Standard pre-roll ads on CTV have a viewer completion rate of 94%, significantly higher than on PCs and mobile devices. Furthermore, about 23% of CTV viewers make a purchase after seeing an ad, showcasing a strong conversion rate compared to traditional TV. This presents a huge opportunity for advertisers. ⭐Whether you’re an advertiser, publisher, or just an avid viewer, CTV is a hot topic. Dive into our latest article to explore how CTV traffic is generated and why it matters: https://lnkd.in/eUCDRkx3 #ctv #advertising #connectedtv #adtech #gothamads

As CTV ad spending soars from $8.1 billion in 2020 to an expected $23 billion by 2024, familiar challenges are emerging. The rapid growth of CTV introduces significant brand safety risks, with rampant fraud and questionable ad placements becoming prevalent. Per EMarketer, over 80% of CTV buyers are concerned about ensuring brand-suitable ad placements in this ecosystem. Some services even allow user-created ads, which can be an issue for the credibility of major advertising. "This gap permits the spread of misinformation, extremist content, and fringe conspiracy theories on user-upload platforms now seen on big screens in living rooms." While this concern is valid, CTV remains an exceptionally valuable arena for marketing, so we have to work to keep it that way by implementing rigorous third-party monitoring, enhancing our vetting processes, and establishing more robust verification protocols. #ConnectedTV #DigitalAdvertising #Marketing #Advertising

The future of Connected TV (CTV) advertising is here, and the landscape is evolving faster than ever! 📺✨ Discover the key metrics and insights you need to stay ahead and understand the full force of CTV. From skyrocketing ad-supported subscription growth to the dominance of programmatic transactions, we've compiled the most crucial data points for you. 👉 Swipe through to uncover the trends shaping CTV advertising

Are you looking to take part in the CTV gold rush? ⛏️✨ By 2027, it is projected that U.S. linear ad spend will erode by 9.3 percent, while U.S. CTV ad spend will explode by 72.5 percent, according to eMarketer. Read our blog to understand the CTV landscape through clear definitions, key advantages, and a step-by-step breakdown of how you can get started. https://bit.ly/3uioZqE

Is Linear TV Losing Its Grip on Ad Dollars? 📺 As 4 in 10 US agency and marketing professionals shift ad budgets from linear TV to connected TV (CTV), the advertising landscape is rapidly changing. According to the Interactive Advertising Bureau, CTV ad spend will soar by 18.8% this year, while linear TV will see a modest 0.7% increase, driven primarily by the Summer Olympics and elections. 📈 Advertisers are recognizing the growing influence of CTV, especially with Amazon's new ad-supported tier. However, while CTV will remain a key channel, growth is expected to moderate in 2025 and beyond. 📊 How can advertisers balance their budgets between traditional and connected TV for maximum ROI? 🤔 What innovative strategies are you using to capitalize on the rise of connected TV? 🚀 #Advertising #CTV #ConnectedTV #MarketingStrategy #AdSpend #Media #Innovation #Brands #DigitalAdvertising