BABETTE BENSOUSSAN, MBA

BABETTE BENSOUSSAN, MBA

Mooloolaba, Queensland, Australia
8K followers 500+ connections

About

As the Decision-making Maverick, I assist organisations to make better competitive…

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Articles by BABETTE

  • EMOTIONAL FIRST AID

    EMOTIONAL FIRST AID

    Isn't it interesting how we're all taught about hygiene and physical first aid? We know exactly what to do when our…

  • Are you familiar with Narcissists?

    Are you familiar with Narcissists?

    As a coach working with business professionals, I was looking to understand Narcissistic Personality Disorder (NPD)…

  • TOP 10 SELF-LIMITING BELIEFS

    TOP 10 SELF-LIMITING BELIEFS

    …that silently sabotages us in life… 1. I’m too old 2.

  • YES… AND?

    YES… AND?

    In 2016, I came across a wonderful suggestion from a colleague Leanne Buttrose. I have tried hard to change the way I…

    16 Comments
  • HOW HAS Q1 GONE FOR YOU?

    HOW HAS Q1 GONE FOR YOU?

    Here we are at the end of Q1, 2024. Already.

    2 Comments
  • What Are You Afraid Of?

    What Are You Afraid Of?

    Are you pursing the goals that matter most to you? Are you satisfied with your level of success? Are you glad to be…

    4 Comments

Contributions

Activity

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Experience

Education

  • Macquarie University - Graduate School of Business

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Publications

  • Business and Competitive Analysis: Effective Application of New and Classic Methods 2nd Ed.

    Pearson Education In.c

    Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications, worksheets, and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on…

    Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications, worksheets, and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and competitor positioning analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, key intelligence questions for the tool, strategic rationales, strengths, weaknesses, step-by-step instructions, worksheets and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.

    Other authors
    See publication
  • The Complete Guide to Business Analytics (Collection)

    FT Press

    A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price!

    Other authors
    See publication
  • Business and Competitive Analysis

    Pearson Education

    Other authors
    • Craig S. Fleisher
    See publication
  • Staying Ahead of the Competition

    World Scientific

    Other authors
    • Chris Hall
    See publication

Honors & Awards

  • MGSM Alumni Award

    Macquarie Graduate School of Management

  • Meritorious Award

    Strategic and Competitive Intelligence Professionals

    The highest award in the field of competitive intelligence globally.

  • SCIP Fellows Award

    Strategic and Competitive Intelligence Professionals

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