Amanda Watts

Australians now expect brands to do good. Leo Burnett Australia has released part one of The Good Study 2024 in partnership with UTS Business School and Zenith Australia. The study found that while Australians overwhelmingly agree it’s important for brands to do some form of good in the world (96% vs. 88% in 2022), only 39% believe they should take a position on social and political issues. Leo Burnett Australia Zenith

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

🛒 Download the report NOW! 🛒 How the cost of living crisis is reshaping Australian consumer behaviour and what it means for your brand. As Australians become increasingly self-reliant, brands may find themselves losing touch with their audience. The shift towards DIY solutions and intentional, value-driven shopping is making convenience less relevant. In this landscape, brands have a unique opportunity to help time-poor, financially cautious consumers find moments of joy amidst the challenges they face. Follow the link below to download! Amy Kousis Olivia Nadile Jackson Robinson James Collier Marco Berselli Robin Chan Amanda Quested Chloe Andrews Nicholas Jacobs Eeuwout 'Dutchy' Baart Ilan Galanti Maddy O'Connor Melinda Lofts #costoflivingreport

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🚀 What defines a market leader? Our Director of Strategy, Charity Ndisengei , shares her thoughts on what sets brand leaders apart from their competition. Have a look and let us know what you think! #BrandLeadership #MarketLeader

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Want to hear more from Australia's Media Company? Nine Insights gives you the inside scoop on key #announcements, new #opportunities across our unified media platforms, the hot topics on marketers' minds right now, consumer #insights and more. Stay updated on what’s happening within Nine and #subscribe to Nine Insights today: https://lnkd.in/gn2jnsu 

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Bus ads offer exceptional value, giving your brand repeated exposure for a very competitive price. Reach your audience without breaking the bank! 💵 Affordable and scalable 🚍 400+ markets across Australia 🕒 Reach your audience day and night Consider bus advertising as a powerful standalone strategy or part of a bigger campaign. #CostEffectiveAdvertising #BusMedia #SmartMarketing

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Should brands do good? 96% of Aussies think so 🤔 Earlier this year, Leo Burnett released their “What Good is Doing Good?” report in collaboration with The UTS Business School and Zenith Media. The report found that 96% of Aussies believe it’s important for brands to be doing some form of good in the world. So, does that mean brands should be rushing to ingrain some form of social, environmental or political cause into their overall strategy if they don’t already? Definitely not! Consumers gravitate towards brand authenticity.  The report also supports this. Adjusting your strategy to revolve around something that your brand doesn’t actually believe in - consumers see straight through it. Not a good look. I personally believe it’s important for brands to strive to do good, especially on an environmental, social and staff well-being front - even better if it’s genuinely at their core. But don’t go fakin’ it. Greenwashing… no thanks. Here’s the thing about doing good though. The report found that 90% of Aussies believe a brand is good if it treats people respectfully and fairly, and has positive financial integrity. This encompasses: → Treating staff & the public with respect → Paying employees and suppliers fairly  → Providing stable and fair employment → Paying the appropriate taxes So if brands are already doing the basics of business right, which they should be, they’re already perceived to be doing good. ~~~~~~~~~~ Want to see more thoughts, insights and advice on branding and marketing? Follow me for more - JYE BECKETT

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Great to reconnect with peers, both old and new at the IAB Australia Affiliate & Partnership Marketing Summit in Sydney yesterday. Featuring several excellent panellists: Natalie Stanbury, Director of Research, IAB Australia Jane Huxley CEO of ARE MEDIA Lauren Leisk Head of Affiliate Partnerships, Are Media Interviewer: Gai Le Roy, CEO, IAB Australia Mark Baartse, Marketing Consultant Kate Eringa, Client Strategy Manager, Commission Factory Dominic Ferguson Ferguson,  Manager Client Success, Cashrewards Rainer Schmid, Global Head of Marketing, Bikes Online And MVP MC Neguin Farhangmehr, MD of GrowthOps I wanted to share a few key things that took from the session: 💰 Commercial budgets are shifting: 63% of surveyed brands looking to increase investment in affiliates and partnerships in 2024 🧠 It’s time to re-think digital strategy: A critical lens needs to be applied to ineffective spending across traditional digital channels - are they delivering effective rates for customer acquisition and ROI? Where could my marketing budget be better spent? 📚 Channel Perception is changing: brands are seeking to target, track and attribute customers along the whole purchase funnel. 🗝 The key to success with Content Campaigns: clarify outcomes & metrics, understand funnel attribution and effective cost models, set expectations from the outset when planning campaigns.

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Superloop’s 'Ads at Record Speeds’ campaign with Leo Burnett Australia and Zenith Media Australia deviates from the traditional 30- and 15-second spots, timing specific messages to the exact hundredth of a second to match famous sporting record speeds. Ben Colman, chief marketing officer at Superloop, said, “Superloop is all about record-breaking internet speed at outstanding value. We’re on the internet, so we’re just joining the conversation at an opportune moment in the calendar. We like to play, so we’re always going to be a bit cheeky when we enter the chat.” James Beswick and Rowan Foxcroft, associate creative directors at Leo Burnett Australia, also said, “Seeing as some people in Paris are attempting to do things at record speeds, we thought we’d challenge Broden and Madeleine to talk about Superloop’s incredible speeds at record speeds, too. Unfortunately for Broden, that involved him running a literal marathon whilst doing so.” #marketing  #adcampaign  #australia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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Micro-influencers make it mainstream 🫶   CEO and Founder, Sharyn Smith, joined Matt and Nat on the Sunrise couch this morning to explain why more brands are turning to everyday Australians when it comes to driving influence.    The takeaway?   Trust in advertising is changing: we trust each other more than we trust brands, and brands are wanting to pay for that. People want to see real content and relatable people not an idealised lifestyle. More micro-influencers in a strategy, versus one macro, means more content with a more direct relationship to consumers.

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Can you name Australia's top ten brands? lowercase spoke to 1000 Aussies to understand the common features that lead to enduring love and loyalty, & distilled those learnings into the 2024 TBX Report: Building Brand Love & Loyalty so we can all learn from the GOATs. Download it here: https://lnkd.in/g3wQRxmR Enjoy! #BrandLove hashtag #CustomerLoyalty hashtag #BrandInsights hashtag #MarketResearch hashtag #TopBrands2024 hashtag #TBXReport hashtag #AustralianBrands hashtag #BrandStrategy hashtag #CustomerExperience hashtag #LoyaltyMatters hashtag #BrandSuccess hashtag #BusinessInsights hashtag #MarketingResearch lowercase advisory Carly Pelham Jasmin Bedir Matt Morgan https://lnkd.in/g9er5ux3

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Navigate the digital world with confidence and take control of your brand's narrative. 💼🌐 Our online reputation management course for NDIS Providers is a goldmine of strategies designed to safeguard and elevate your brand. It’s time to learn how to shine online! ✨🛡️" Interested in mastering the art of online reputation? Comment 'COURSE' and we'll guide you to the link. Equip yourself with the knowledge to build a resilient and reputable online presence. #ProvidersMarketing #MarketingTips #NDISProviders #NDIS #DigitalMarketing #SocialMediaTip #SocialMediaManagement #SEO #WebsiteManagement #SocialMediaMarketing #NDISAustralia #NDISMarketing #NDISSupport #AffordableMarketing #ImpactfulMarketing #SimplifiedStrategies #MarketingDigital #ContentCreation #EmailMarketing #Coaching #Branding

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The launch of the 'Thanks for Zero' campaign made in collaboration with VaynerMedia Australia accompanies the return of Sub Zero alcoholic cola 30 years after Carlton & United Breweries, now under Asahi Beverages, first released the drink. “Sub Zero is inspired by Gen Z –– those looking for an easy-drinking zero sugar RTD with a refreshingly unpolished attitude," Ben Haysman, marketing manager at Sub Zero, said. "Gen Z’s exasperation with the way things are hasn’t dimmed their sense of humour or thirst for life... so we gave them a chance to tell it how it is and say ‘Thanks for Zero’ to previous generations,” Nicholas Donovan, associate creative director at VaynerMedia Australia, said. #marketing #alcoholicbeverage #australia ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

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