ThinkBox Media

Today myself and some of the other AIOH Media Ambassadors had the incredible experience of undertaking media training with Sandra Di Girolamo from Thinkbox! 🎥 Whilst being on camera can be nerve wracking at first, the whole experience was so much fun! Thanks to Sandra’s expertise I feel capable and ready to tackle interviews with the media on topical occupational hygiene issues. Here’s a sneak peak of today’s activities 👀 With these new skills hopefully you’ll see me on your screens and in your ears in the not too distant future! 🤞🏼

It was a big honour to pick up an AIM WA Pinnacle Award for Marketing Excellence last night on behalf of St John of God Health Care. The award is great recognition for a massive team effort that went into our recruitment marketing campaign. Marketing, communications, workforce and frontline caregivers across the organisation all contributed to the impact and effectiveness of this campaign, which helped recruit more than 1,600 new caregivers. Coming out of the COVID pandemic, the organisation had severe staff shortages in many areas, and it was vital that we moved quickly to re-establish overseas recruitment. Our initial six-week recruitment drive in the UK and Ireland resulted in more than 200 contracts being offered. Our first national TV commercial played a key role in increasing competitiveness in recruitment across Australia. The focus on St John of God Health Care’s service ethos clearly resonated with potential recruits as we moved from staff shortages across much of the organisation to having pools of candidates in various key clinical areas. I am very pleased that this award includes a $20,000 donation to Vinnies WA to support people in need in our community - a vital organisation dedicated to social justice. There are far too many people to mention all that have contributed to this award but those who played a big part include: Leanne McCormick, Amy Hallett, Liz Spaull, Brianna Lock, Carly Smith, Bernadette Johnstone, Anne Zuvela, Amy Cooper, Caelie Jones, Sally-ann Parker, Dani Jacob (Meinema), Kim Morris, Nina-Marie Butler, Andrew Ford, Sam McArthur, Danielle Enwood. Special thanks to: Giles Tovey, Marty Shearwood and the team at Creative.adm for developing the creative platform and overseeing our campaign strategy, Renae Lunjevich, Paula Greten et al at Bang Digital Australia for making our sure our digital ads were extremely effective; Melissa Bowen and Sandra Di Girolamo at Thinkbox for producing an outstanding TVC; Howard Robinson and Krishan Turner-Dave at Astute for their excellent work in raising our profile in the UK and Irish media. Finally, congratulations to all the other finalists, winners and sponsors of AIM WA Pinnacle Awards. It was an honour to be amongst you. https://lnkd.in/g-fRaBgN

I didn’t think I could love Ben Harvey any more, then this 😂 Ben Harvey spot on. Love this

Thanks for having me, team BHP! It was a fun session with a group keen to up their game when it comes to on-camera content. They wanted to boost their skills (and confidence) to deliver a heap of messages like updates, reports, or warnings, to a wider team. They understood the effectiveness of doing it with video, and wanted to learn how to communicate effectively on camera. Our “Camera Ready” session covered the technical aspects of filming yourself and shared tips for working with a camera operator. Then, we delved into the importance of the words we use, how to deliver them, how to prepare them, and how to engage an audience. We learnt about the power of storytelling and tone. And we had plenty of practice! The transformation of this team from start, to being ‘camera ready’ was impressive. As always, I just wish we had more time! It was a jam-packed empowering session, and I was thrilled to be part of their Perth conference. Thanks for having me at the The Westin Perth #camera ready #content creation #communication #mediatraining #professional development

I've noticed a pattern lately, with the fears many of my clients have about dealing with media. So I asked some journo mates what they thought. #mediatraining

Sometimes you just need a few extra seconds to gather your thoughts, here's how

In business, communication is everything! Learning do it well is essential. Thank you to Business News and AIM WA for partnering with ThinkBox Media to deliver our Media and Communication Workshop for these incredible Perth business leaders. The session was full of great questions with an engaged group of entrepreneurs. Thanks for coming Melvyn Gilbert Leanne Kite Philippa Lonie Siobhan O'Meara Nadia Owen Cecily Rawlinson Melissa Sgro Andrew Dittmann Dave Toby (Special thanks to Dave Toby for having arms long enough to take the pic..) What a good looking bunch we are 😆

I love telling stories. But I love helping other people tell their stories even more. A good solid interview where you’re not the star. You’re helping the person sitting across from you tell their story in the most entertaining, informative or emotional way. It’s the best fun you can ever have at work. WA Police invited me back to host Season 2 of their Persons of Interest Podcast. I can’t wait for you to hear the stories we’re telling! Have a listen to Season 1 and if you like what you hear, hit me up to help tell your stories. The power of podcast is connecting to your niche audience. Internally and externally. Don’t think of podcasts as reaching massive global audiences (although that’d be amazing!) think of targeting them to a niche audience you actually want to hit. Staff recruitment, retention and education are a great reason to create a podcast and market it to that audience. Get in touch if you want some help. In the meantime though – Persons of Interest Season 1 is on Spotify and everywhere else. https://lnkd.in/gJw7Thwi

It's not what you think! We can all do with some help to communicate better, right?