ProQure

🔄 The Silent Revolution in Product Packaging: From Static Labels to Digital Gateways Ever noticed how a simple tap or scan can now unlock a world of experiences from your everyday products? In our latest article, we explore how product packaging has evolved from passive containers to dynamic platforms for brand engagement. This transformation isn't just about technology – it's about reimagining the relationship between consumers and brands. Key insights: 🧠 How psychology influences digital engagement 🎯 Why context matters in CTA design 🤝 The delicate balance between data collection and consumer trust 🔮 What the future holds for connected packaging Most importantly, we dive into how brands can create meaningful experiences that bridge the physical-digital divide while building lasting consumer relationships. What's your take on this evolution? Have you experienced any particularly memorable connected packaging experiences? Share your thoughts below! 👇 #ConnectedPackaging #DigitalTransformation #ConsumerEngagement #ProductInnovation #BrandStrategy #NFC #QRcode

Thank you for the recognition! We’re honoured to stand alongside all the winners. Exciting to see NFC tech evolving through greater range, multi-purpose tap, and richer data exchange- proud to be part of this innovative community!

🔒 The $2 Trillion Question: Rethinking Product Authentication When we started ProQure, we faced a paradox: product authentication was becoming more critical yet less accessible. Premium solutions were pricing out most brands, while basic options offered little real protection. We knew there had to be a better way. In our latest article, we dive deep into how we're revolutionizing product authentication with two groundbreaking solutions: TruePixel (with HP) and our NFC Forum award-winning PQ201-S NFC chip. What makes them unique? We built them for tomorrow's consumers - no apps required, just instant browser-based verification. Some key insights: • Why 75% of Gen Z consumers experience "app fatigue" • How DOJA Exclusive uncovered international counterfeiting operations • Why browser-based engagement rates hit 7% (vs 1-2% for app-based solutions) • The future of product authentication in the age of Digital Product Passports• Read our full journey from problem to solution, and discover why leading brands are rethinking their approach to authentication.

Connected Experiences: The Future of Brand-Consumer Interaction 🌐📱 In 2023, something remarkable happened: 91 million smartphone users scanned QR codes, signaling a profound shift in how brands connect with consumers. Key Insights: • 89% of brands are now using connected experiences • 74% have intensified their focus on digital interactions in just three years • By 2030, the smart packaging market is projected to hit $38 billion The game-changer? Authenticity. It's no longer about generic landing pages, but creating meaningful, trust-building moments. Technologies like NFC aren't just about data- they're about storytelling, product authentication, and genuine connection. Imagine a world where every product scan reveals a unique, personalized experience. Where brands understand consumer behavior in real-time and provide value beyond the transaction. The future of marketing isn't technology replacing human connection—it's technology enhancing it. Are you ready to reimagine consumer engagement? #ConnectedExperience #ProductInnovation #ConsumerEngagement #NFC #QR

At ProQure, we’re proud to announce that our innovative NFC IC PQ201-S has been recognised at the NFC Forum 2024 Innovation Awards!

In today's market, consumers seek trust, authenticity, and purpose in their purchases. Innovations like Thorne HealthTech's TruePixel authentication and Rootree Inc.'s Las Vegas Aces' connected packaging are redefining consumer engagement by integrating real-time verification and interactive experiences. These advancements not only enhance product transparency but also foster deeper community connections, setting new standards in connected consumer experiences.

Every innovation begins with a question: "Why?" Today's consumers don't just buy products – they invest in trust, authenticity, and purpose. We're honored that two collaborative projects we've been part of are nominated for the 2025 PAC Global Awards: 💪 A groundbreaking trust solution born from the collaboration between Thorne HealthTech , HP, and our team 🏀 An innovative community engagement initiative led by Rootree Inc. & HP with Las Vegas Aces, where we contributed our digital expertise ProQure has been nominated for the 2025 PAC Global Awards in the 'Brand Marketing - Specialty' category. Our innovative connected packaging solutions have been recognized also for excellence in the 'Specialty, Sports' and 'Specialty, Connected Pack' sub-categories. Because building trust isn't just about technology – it's about connecting purpose with possibility. Congratulations to all fellow nominees: Corona Cero & AB InBev, Creemore Springs Brewery & Molson Coors Beverage Company, DOVE, Inc. & Venus Beauty & Unilever, Don Livermore & Corby Spirit and Wine Limited, Wolf Spirit, Underrated Club & Golf Pride, The Coca-Cola Company, OCIIO 凹玺 & Viput Asawavetvutt, Save-On-Foods,Kellanova & Pringles, Luxco, Inc. & George Remus Bourbon Proud to be recognized for solutions that matter 🌟. #TrustInnovation #DigitalTransformation #PACGlobalAwards

𝐋𝐞𝐭’𝐬 𝐜𝐚𝐭𝐜𝐡 𝐮𝐩 𝐚𝐭 Web Summit 𝐢𝐧 𝐋𝐢𝐬𝐛𝐨𝐧! 🇵🇹 We are thrilled to announce that Proqure has been selected to participate in Web Summit Lisbon next week as a leading startup. Our CEO, Ami Barda, and VP of Business Development Eric Leroy will attend the event, to showcase how our innovative solutions transform products into digital platforms, revolutionizing customer engagement and product experiences. Join us in Lisbon to discover the future of product digitization. We’d love to meet you at our booth (Nov 13/B423) or connect one-on-one at the Start-up Lounge. See you there! #Websummit2024 #WebSummitLisbon #TheFutureIsHere #ConnectedProduct

We had an amazing time at Meet the Buyer 2024 in Perth, showcasing how Proqure helps WA brands connect with their consumers through digital experiences. The event was filled with inspiring local brands that truly represent the best of Western Australia’s food and beverage scene. At Proqure, we’re proud to support these businesses, helping them bring their products to life with our platform's QR codes and interactive solutions. We're especially excited to announce our accelerator program, which offers WA companies a plan and close guidance to start digitising their products with ease. Read more about our experience at Meet the Buyer and our plans to support local brands https://lnkd.in/dwX4_Ap2 #Proqure #MeetTheBuyer #BuyWestEatBest #WABrands #DigitalSolutions #CustomerEngagement #WAaccelerator #Innovation

Exciting news! ProQure has won the NFC Forum's 2024 Innovation Award for our NFC IC PQ201-S! 🎉 We're thrilled to be recognized for our groundbreaking intelligent packaging solution at the NFC Forum's European Member Meeting in Nice, France. Our PQ201-S is revolutionizing the industry with: ✅ Advanced Physical Unclonable Function (PUF) security ✅ Robust protection against counterfeiting and replay attacks ✅ Cloud-based authentication technology As leaders in the "Phygital" revolution, we're bridging the gap between physical products and digital experiences. Our solution helps brands: 🔗 Create direct-to-consumer channels 📈 Enhance consumer engagement 🛡️ Protect brand value in a post-cookie world "Our mission is to help brands build their own channels, ensuring they retain the value they create," says Ami Barda, our CEO. This award validates our commitment to delivering innovative, secure, and cost-effective NFC solutions. We're setting new benchmarks in intelligent packaging that offer both sophistication and practicality. A big thank you to the NFC Forum for this recognition, and to our incredible team and partners who made this possible: Ami Barda, Giampaolo Marino, Don Errigo, Paul Butler, Richard S Post, Rajeev Rai, Eric Leroy, Ori Demb, Riccardo Trebbi, Nimician Corera, Liam Demb, Chen Mor. Want to learn how ProQure can transform your products into powerful digital platforms? Visit our website at https://proqure.io #NFCInnovation #IntelligentPackaging #BrandProtection #PhygitalRevolution #ProQure #NFC