Kristiaan Kroon appointed Chief Operating Officer of Omnicom Media Group, ANZ Credit - B&T #mediabuying #mediaagency #media #advertising #australia https://lnkd.in/gzZnVrR5
Market SHIFT Consultants
Business Consulting and Services
Sydney, NSW 1,022 followers
We offer B2B consulting products to Publishers, Suppliers, AdTech and Data companies in the media industry.
About us
We specialise in B2B consulting products to publishers, suppliers, AdTech and data companies in the media industry. We aim to unlock growth by making your products famous in the minds of your customers & recommend paths to make your products easier to transact. We offer products that help you: 01 REVIEW This product is similar to an audit as it benchmarks your media sales operations and approach to market. We identify areas for improvement by surveying your teams & interviewing your customers. 02 PLAN We offer specialist strategic services to ensure all parts of your B2B strategy are in place. Using Ehrenberg Bass laws & theory adjusted to the media industry – we offer strategic support to increase your Mental Availability & improve your Physical Availability with your customers 03 TEST Have the satisfaction that you have tested your big GTM campaign concepts to make sure they will resonate & deliver on your objectives. All done independently & anonymously for real customer feedback. 04 MEASURE SHIFT is partnering with leading Market Mix Modelling company Analytic Partners to build a B2B model for the Media Publisher industry. Over a past 2/3 year period we model your costs, in market activity, audience performance, macro seasonal events & your weekly revenue results. We break down what is working and what is not and recommend predictive ways you can evolve your plans and costs to drive the most optimal revenue and profit results. 05 INSPIRE After years of disruption to our industry and the changing ways we now engage with our customers in the new normal – ‘the Seven Fundamental Media Sales’ training course is an easy way to create a bespoke on-boarding course to provide market leading training to your sales team. We also offer a number of team building & sales planning workshops that we can independently facilitate to make sure you are adequately prepared for a positive future..
- Industry
- Business Consulting and Services
- Company size
- 1 employee
- Headquarters
- Sydney, NSW
- Type
- Self-Employed
- Founded
- 2022
- Specialties
- B2B Strategy, Trade Marketing, Sales Go To Market, Data Strategy, Technology/ Platform Strategy, Investment/Trading Strategy, B2B Mix Modelling, Media Sales Training Workshops, Team Building Workshops, Coaching, Advisor, Out of Home Advertising, and Programmatic
Locations
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Primary
Get directions
Sydney, NSW 2000, AU
Employees at Market SHIFT Consultants
Updates
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Southern Cross Austereo sells regional tv assets to Network 10. The company announced to the ASX it has signed heads of agreement for the sale of its television licences in the three aggregated markets of Queensland, southern New South Wales and Victoria. The terms of the sale provide that SCA will be entitled to receive a share of the profit of the licences for five years after completion of the sale. SCA said talks continue with "several other parties" on the sale of television assets in Tasmania, Spencer Gulf/Broken Hill, Darwin, Remote Central and Eastern Australia. SCA will retain its local salesforce and will provide third party local advertising sales representation services for Network 10. Beverley McGarvey, president of Network 10 - "This announcement reinforces Paramount’s commitment to the Australian market and in particular Network 10," Credit - Adnews #tv #regional #media #advertising #australia https://lnkd.in/gUi5M4H8
SCA sells television assets to Network 10 - AdNews
adnews.com.au
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Merry Xmas to all & thank you for a wonderful 2024. Hoping you all have an enjoyable and safe holiday break. We can't wait to get cracking & create a SHIFT with our customers in 2025. See you in the new year! #shift #marketshiftconsultants #mediaB2B #salesstrategy #salestraining #automatedbusinessplanning #mediapublishers #AdTech #data
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oOh! announce Leanne Glamuzina (nee Gibb) as new head of marketing. Credit - Mumbrella #people #recruitment #b2bmarketing #media #advertising #australia https://lnkd.in/g9NV-jrZ
OOh! poaches Boomtown lead as new head of marketing: 'The next exciting chapter awaits'
mumbrella.com.au
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A summary of the Albanese Government's News bargaining Code changes + how Australian publishers are reacting. Social Media’s Response....? A spokesperson for Meta: “We agree with the government that the current law is flawed and continue to have concerns about charging one industry to subsidise another. The proposal fails to account for the realities of how our platforms work, specifically that most people don’t come to our platforms for news content and that news publishers voluntarily choose to post content on our platforms because they receive value from doing so”. Credit - B&T #social #digital #media #advertising #australia https://lnkd.in/gyykG6Wc
Government To Compel Social Platforms To Strike Commercial Deals Under Beefed-Up Bargaining Code
https://www.bandt.com.au
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MAGNA predicts 2025 Australian ad market growth of +3.8% - below global growth of 6.5%. Credit - Adnews #revenue #forecast #media #advertising #australia https://lnkd.in/g4MEdJdG
MAGNA: Australia advertising spend to grow 6.5% in 2025 - AdNews
adnews.com.au
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Reports out of the USA that Omnicom and Interpublic are nearing a merger which would very likely reshape the media industry globally. Credit - Wall Street Journal #media #advertising https://lnkd.in/grAYW8yq
Exclusive | Advertising Firms Omnicom and Interpublic Nearing Merger That Would Reshape Industry
wsj.com
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Thanks so much to the media team at CarExpert.com.au for the opportunity to create and facilitate these workshops in partnership with Eliza Mackenzie at EM Consulting. You are a great team & we look forward to watching you achieve your goals in 2025! If you are a sales team at a media publisher and want to find out how you can own your own media sales and onboarding programme for 2025 - please reach out to the team! Amanda Gallimore (nee Pilic) Mathew McNay Michael Graham Leah Ferrel Jasmin Hawke Emily Huhndorf Maddie Harris
Last week, our Media Sales and AdOps team came together for a 2-day sales training workshop to hone their skills and continue our exceptional client service! The team's collaboration, enthusiasm, and engagement were outstanding as everyone dove into new strategies, expanded their knowledge, and supported each other's growth. The energy was palpable as we engaged in hands-on exercises, shared best practices, and discovered new ways to work smarter and more cohesively. By the end, it was clear: the real value wasn't just in the knowledge gained but in the stronger bonds formed within the team. This is what drives our success—working toward a shared goal. We're excited to see how these insights will fuel our future wins and elevate our performance as a team. A big thanks to Mathew McNay, Commercial Director - Media, Jasmin Hawke, Head of Brand & Trade Marketing, Michael Graham, Commercial Director - Marketplace, Amanda Gallimore, Head of Operations & People and the Media Sales Leadership Team, Emily Huhndorf, Maddie Harris, Leah Ferrel & Jin Tee for their outstanding leadership, organisational efforts, and unwavering support. Special thanks to the fantastic facilitation of Bruce Mundell (Market SHIFT Consultants) and Eliza Mackenzie (EM Strategic Consulting). #TeamTraining #MediaSales #AdOps #BusinessGrowth #Leadership
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