IAB Australia

Retail Media Insights from Industry Leaders In the first release of our new series, we’ve captured invaluable perspectives on retail media from three of Australia’s leading liquor distributors: Mariano F. from Brown-Forman, Roger Dunn from Diageo, and Ben O. from Treasury Wine Estates. Key takeaways include: - The importance of clear communication and accessible data from Retail Media Networks (RMNs). - Challenges in aligning budgets across trade and marketing. - Calls for better measurement frameworks and incrementality testing. The IAB Australia Retail Media Council is using insights like these to shape priorities for 2025, including education, benchmarks, and collaborative frameworks to drive growth across the retail media landscape. Read more about their experiences and expectations for the future of retail media here: https://lnkd.in/gPRzXeMF #RetailMedia #IABAustralia #MarketingInsights #MediaInnovation

A big thank you to the Retail Media Council for their hard work this year! IAB Australia wants to take a moment to celebrate all their incredible achievements. As we start planning for 2025, we’d love to hear your ideas—feel free to share them in the comments below. If you’re feeling FOMO and want to join the group, don’t hesitate to reach out to IAB Australia today. Thank you to our Retail Media Council members: Ben Williams Kasey Jamison Laura Kleinman Ben Allman David Fernanxez Lachlan Brahe Oliver Morton Andy Ford Guillaume Dupont Nick Smithwick Melissa Polglase Roger Dunn Martyn Raab Adrian Vallelonga Raphael Hodes Marc Lomas Simon Porter James O. Jen Lotz John Harvey Faurholt John Harvey Faurholt Barry McGhee Kirsty H. Peter Barry Hope Williams Sam Bauers Luca D'Alessandro Chloe Sanderson Michael Levine Julia Edwards Manuela C. Kate Pagett Dani Carlo (née Colubriale) Dan Richardson Harrison Bland Hugh Cameron Jason Rickard Kees de Jong Phil B. Jason Bagg Links to the work of the council are as follows: Australian Retail Media Measurement Principles and Guidance https://lnkd.in/gVVgje4M Retail Media State of the Nation 2024 https://lnkd.in/gRpbR7cV ecommerce Report 2024 https://lnkd.in/gkYvJThQ

Unlocking the Future of iOS Ad Measurement: Apple’s AdAttributionKit To explore what this means for the future of app performance marketing, we connected with Sara Camden, Head of App Performance & Monetization Marketing at InMobi. In our latest Q&A, Sara shares insights on: ✅ How AAK improves ad campaign measurement for iOS. ✅ Its role in addressing app re-engagement, multi-touch attribution, and cross-channel measurement. ✅ What steps marketers need to take to stay ahead in this evolving landscape. AAK is more than just a technical update—it’s a clear signal from Apple about their commitment to long-term privacy-safe attribution. With the growing complexity of iOS campaigns, understanding tools like AAK is essential for advertisers, publishers, and marketers alike. Check out the full Q&A here: https://lnkd.in/gzq-F9xq Check out InMobi's deeper dive on AdAttributionKit and what’s ahead for the app marketing ecosystem here: https://lnkd.in/gru5skZW #IABAustralia #DigitalMarketing #PrivacyFirst #AdAttributionKit #AppMarketing #Innovation

The latest IAB Australia Internet Advertising Revenue Report for the September quarter is now available! The market saw a robust 12.1% growth compared to 2023, driven by a standout 19.5% increase in video (boosted by Olympics investment) and a 16.2% rise in audio. Search, social, and classifieds also posted solid gains, while traditional display formats declined slightly, down 1% from September 2023. Retail continues to lead as the top advertiser category, followed by automotive. IAB members can access the full report and data file for detailed insights, linked here: https://lnkd.in/gQwjW56V

Thank You, Anthony Katsur, from team Iab Australia. A huge thank you to Anthony Katsur, CEO of IAB Tech Lab, for his thought-provoking session, "Standards, Industry Collaboration, and Innovation – Building a Thriving Digital Advertising Ecosystem While Meeting Government and Consumer Expectations," at the Leadership Summit 2024. Your insights on driving industry collaboration and innovation while balancing critical expectations were truly invaluable. Thank you for your leadership and vision in shaping a sustainable future for digital advertising! #LeadershipSummit2024 #DigitalAdvertising #Innovation

Thank You, Daniel Knapp, from team Iab Australia. A heartfelt thanks to Dr. Daniel Knapp, Chief Economist at IAB Europe, for his incredible session, "Shaping the Market: Understanding the Forces That Will Impact Marketing and Advertising in the Years Ahead," at the Leadership Summit 2024. Your insights were truly inspiring and have given us much to think about as we navigate the future of our industry. Thank you for helping us shape the conversation and prepare for what’s ahead! #LeadershipSummit2024 #Marketing #Advertising

Huge thanks to Sara Camden, Vasudev Kittur & the rest of the InMobi Advertising team for supporting IAB Australia's recent efforts to raise awareness around Apple’s updated measurement framework - which is designed to enhance the ad attribution capabilities within iOS. https://lnkd.in/g7YYrjyp Great insights from Sara and a reminder that AdAttributionKit (AAK) is not only a replacement for SKAN on iOS, but also a companion for Apple's web-based Private Click Measurement (PCM) for Safari. Thank you! 🤓 #digitalmarketing #marketing #technology

In the FY24 Annual Report released this week, we have outlined our plans for 2025 including ensuring responsible frameworks are in place to meet marketer, consumer and Government expectations, while also exploring new market needs and dynamics. The Report also includes an overview of the last year’s activities, including education, talent and mentoring programs, industry events and the work of the seven councils and seven working groups. Members and Non Members can read the full report here: https://lnkd.in/gwZ4ywtT #IABAustralia #AnnualReport #FY24 #DigitalMarketing #IndustryInsights #MarketTrends

Last night Index Exchange hosted an exclusive dinner in partnership with the IAB Australia with Dr Daniel Knapp, Chief Economist at the IAB Europe. From macro to micro market performance factors, to AI and cookie deprecation the conversation wove itself around a number of the key themes we saw over this year and looked at what is anticipated to come in 2025. Amidst the looming changes around privacy regulations and larger economic uncertainty, Daniel's bright spark 🌟 for the future year is the opportunity and desire for increased collaboration between media owners. This collaboration will fuel innovation and growth. A massive thanks to all our partners and a special thanks to Gai Le Roy, Tiffany Hill and Jenn Thomas for you support in pulling together this lovely evening at Porteno.

What an incredible Leadership Summit! A huge thank you to everyone who joined us as we explored the key forces shaping the future of media and advertising. From industry economics and data privacy to the transformative role of AI and workforce evolution, the discussions were nothing short of inspiring. We’re especially grateful to our amazing speakers Vanya Mariani Eleanor Creagh Daniel Knapp Liana Dubois Leandro Perez Gai Le Roy Amanda Richman Rhys Williams Jessica Martin Samantha Yorke Shannon Hollis Anthony Katsur Carly Kind Sarah Waladan Adam Krass John McNerney Stefanie DiGianvincenzo Marty Hungerford Troy Townsend Henry Innis Pippa Leary Davor Vilusic Thanks to these speakers for sharing their invaluable insights and sparking meaningful conversations. Your expertise truly elevated the event and left us all with actionable takeaways for a more responsible and innovative future. Here’s to embracing the trends that will drive progress in our industry—and beyond! #LeadershipSummit #Innovation #Media #Advertising #AI #FutureOfWork