Retail Media Insights from Industry Leaders In the first release of our new series, we’ve captured invaluable perspectives on retail media from three of Australia’s leading liquor distributors: Mariano F. from Brown-Forman, Roger Dunn from Diageo, and Ben O. from Treasury Wine Estates. Key takeaways include: - The importance of clear communication and accessible data from Retail Media Networks (RMNs). - Challenges in aligning budgets across trade and marketing. - Calls for better measurement frameworks and incrementality testing. The IAB Australia Retail Media Council is using insights like these to shape priorities for 2025, including education, benchmarks, and collaborative frameworks to drive growth across the retail media landscape. Read more about their experiences and expectations for the future of retail media here: https://lnkd.in/gPRzXeMF #RetailMedia #IABAustralia #MarketingInsights #MediaInnovation
