"My argument is that we can drop the 'pop' — it's really just become a part of culture!" In this episode of The Short Story Is, we sat down with brent koning, EVP of dentsu Gaming — aka the "Chief Gamer" at dentsu — to dive into the eye-opening stats and insights from our latest report, The State of Gaming 2024. Brent breaks down everything from the staggering growth of the gaming industry to how the definition of "gamer" has evolved over the years. Plus, he shares what brands absolutely need to know if they’re thinking about stepping into this ever-expanding space. Stream it now to discover how gaming fits into culture, entertainment and marketing! Watch 📺 : https://lnkd.in/gNivbVXy Listen 🎧 : https://lnkd.in/gf33X9C7 Download the report: https://lnkd.in/eMp8mmJh #InnovatingToImpact #dentsu #Gaming #Culture #Entertainment
About us
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
- Website
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https://bit.ly/3lDa6Ff
External link for dentsu
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Tokyo
- Type
- Public Company
- Specialties
- Marketing communications, Advertising, Media planning, Media buying, People-Based Marketing , Creative, Innovation, Data, and Technology
Locations
Employees at dentsu
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Michael Princi
Global Head of M&A for Dentsu ◆ Improving results from acquisitive growth by connecting tactics to strategy ◆ Helped 1000’s of Execs turn Cash into…
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Dominic Powers
CEO | CGO | NED | INVESTOR | ADVISOR On gardening leave, taking time out to plant seeds and recharge. Looking for projects that have the potential to…
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Patrick Hounsell
Data-Driven Media Agency Leader
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Fiona Black
Updates
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El 7 de noviembre en el auditorio de la FCRI Blanquerna - Universitat Ramon Llull y con motivo de la presentación del libro del Dr. Josep Maria Picola Meix (Ph. D.) tuvo lugar una mesa redonda "¿𝗡𝘂𝗲𝘃𝗮 𝗧𝗲𝗹𝗲𝘃𝗶𝘀𝗶𝗼́𝗻? 𝗡𝘂𝗲𝘃𝗮 𝗖𝗼𝗺𝘂𝗻𝗶𝗰𝗮𝗰𝗶𝗼́𝗻" en la que participaron Marta Coll Darnaude, Senior Advisor en dentsu, Javier Coromina, Director de Comunicación y Medios de Idilia Foods y Adam Foods, Rosa Roma Monfa, Presidenta de la Corporació Catalana de Mitjans Audiovisuals 3Cat Corporatiu, y David Coral, Presidente & CEO de BBDO & Proximity España. Fue un debate muy interesante en el que hablaron sobre las nuevas formas y hábitos de consumir contenidos audiovisuales y cómo afecta a la manera en la que las marcas llegan a sus consumidores.
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dentsu reposted this
📢 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀, 𝗲𝘀𝘁𝗼 𝗼𝘀 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝗮!!! dentsu, la agencia de publicidad n1 de España ha creado dentsu School of Influence ▶️ ¿Quieres llevar tu carrera al siguiente nivel? Manda tu CV a: [email protected] y escribe en el asunto #DentsuSchoolofInfluence
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While global financial leaders express caution, CMOs are growing increasingly optimistic. Find out why and explore how CMOs are staying ahead in dentsu's #CMONavigator | Media Edition. Download it here: https://lnkd.in/enMYD7J2
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📢 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀, 𝗲𝘀𝘁𝗼 𝗼𝘀 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝗮!!! dentsu, la agencia de publicidad n1 de España ha creado dentsu School of Influence ▶️ ¿Quieres llevar tu carrera al siguiente nivel? Manda tu CV a: [email protected] y escribe en el asunto #DentsuSchoolofInfluence
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dentsu reposted this
🐾 dentsu X orchestre une campagne « qui a du chien » pour Generali France ! 🐕 Dès aujourd’hui, découvrez « Urban Doggy Fit », une campagne d’affichage nationale lancée par Generali, avec le soutien de la La Société Protectrice des Animaux (SPA), orchestrée par dentsu X et réalisée par DENTSU CREATIVE France. Visible sur les Abribus, mobiliers 2m² et kiosques JCDecaux, cette opération vise à sensibiliser les propriétaires de chiens citadins à l’importance de l’activité physique, un enjeu essentiel alors que près de 40 % des chiens en ville sont en surpoids. 💡 Pour lutter contre ce phénomène, Generali lance la plateforme Urban Doggy Fit, qui offre des tutoriels vidéo, conçus avec une éducatrice canine, pour transformer le mobilier urbain en un véritable terrain de jeu sportif pour les chiens. 🚏 Pour marquer le coup, un abribus JCDecaux à Boulogne-Billancourt a été événementialisé en parcours de santé canin, le temps d’une journée, pour une activation originale et innovante. #UrbanDoggyFit #Generali #DentsuX #DentsuCreativeFrance #JCDecaux #SPA #ChiensCitadins Véronique Morael Margerit Jenny Monteiro Vincent Barral David Bayoud Quentin Delamotte Sylvie Le Clech Caroline De Abreu Elouan VEGEANT Hassan Zaheg Baptiste GALLAIS Mathieu Delattre Raynald Pina Gregory Guyot-Dosson Sarah Mouassil Agence 3icom
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💡 Ya está disponible 𝗠𝗲𝗱𝗶𝗮 𝗧𝗿𝗲𝗻𝗱𝘀 𝟮𝟬𝟮𝟱 | 𝗧𝗵𝗲 𝗬𝗲𝗮𝗿 𝗼𝗳 𝗜𝗺𝗽𝗮𝗰𝘁, nuestro informe sobre las tendencias de los medios de comunicación para 2025. Contamos con reflexiones de mucho valor por parte de nuestros expertos sobre la transformación del ecosistema de los medios de comunicación el próximo año, impulsada por la integración de la IA. Hoy resumimos el primer bloque, "𝗟𝗮 𝗶𝗻𝘁𝗲𝗹𝗶𝗴𝗲𝗻𝗰𝗶𝗮 𝗮𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 ▶️ 𝗜𝗺𝗽𝗮𝗰𝘁𝗼 𝗿𝗲𝗮𝗹" El impacto de la IA es cada vez más tangible. A pesar de haber sido la gran temática del año pasado, con el lanzamiento de ChatGPT en noviembre de 2022, aún queda mucho camino por recorrer. ¿Quieres acceder al informe completo? ⤵️ https://lnkd.in/dYaWZZvy
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NEW THOUGHT LEADERSHIP | CMO Navigator. Media Edition. Media has evolved from pure performance power to a strategic driver of business growth requiring a highly nuanced approach fit for the fully addressable, shoppable, and accountable algorithmic era. What do CMOs have to say about this? Download your copy of dentsu’s CMO Navigator | Media Edition now to find out 👉 https://lnkd.in/enMYD7J2 #CMONavigator
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Dentsu Creative partnered with The Iconic Australia to launch the “Got You Looking” campaign, revitalizing the brand’s identity and driving impressive results. 📈 🎨 By embracing bold creativity and strategic media planning, the campaign boosted brand awareness by 4%, preference by 8%, and purchase intent by 10%. Website traffic surged by 14.7% weekly, and app downloads increased by 10% year-over-year. This collaboration showcases the power of innovative marketing to capture attention and drive consumer action. 💖 https://lnkd.in/ed6tYuBJ #CaseStudy #DentsuAPAC #OurWork
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dentsu reposted this
dentsu has been recognized as a Leader in Forrester’s Wave™ for Media Management Services, reflecting not only our commitment to innovation, strategy, and excellence within Media but also the combined talent and strategic impact of our network. Read more here: https://lnkd.in/eHWBcXRJ
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