Vimal Badiani

Live on stage at the Future of Brand in London Matt Bryan leads a discussion with ISBA Bobi Carley and LongTerm Digital Jonathan Longhurst on the TV Advertising landscape! Today they discuss the importance of breaking down silos so that brands can capitalise on the new data rich data landscape and optimise their total TV Strategy. #FOB #samsungAds Samsung Ads Europe

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10 Year Achievements Part 1/4 CHANNELS Growth of our most mature Customer Engagement channel over a 10 year period, Email - to almost £500k revenue per month, with many records along the way and a ridiculous amount of learning and implementation - new clients, products, deliverability and segmentation infrastructure, experimentation function (300+ tests per month), new content strategies including a pivot to a customer-centric industry focus 9 Newsletters launches as MVF pivots towards an audience-led and high-quality media approach - scaling to an audience of 100k+ Growing SMS from scratch to a £200k GP channel across multiple sectors and countries Launching Whatsapp and Facebook Messenger as New Conversational Channels in 2024 Taking on co-accountability of an incredible (and massive) Telemarketing function who are, in my opinion, one of the most effective contact centres in the UK

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Great to kickoff #adweekeurope this morning, exploring the evolution of the B2B buying group. Key learnings from the expert panel.. Building trust over time is critical to influence buyers. Ensure you are practical and customer centric in your advice around AI and creativity in B2B is fundamental to successful campaigns, be empathetic, entertain and tell stories. Thanks to Kate Mackie José Rodrigo Pons Nick Laurence for sharing your insights #AWEurope24

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Excellent talk about leveraging Google AI tools to go beyond measurement and predict media effectiveness, and how to unlock growth at board level. It even features the amazing Tom Greenhalgh! See here: https://lnkd.in/en7EkCvi

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Key trends shaping email performance in 2024. The DMA (Data & Marketing Association) UK Benchmarking report is now out. And for the first time launched with a summary and context of findings from Ian Gibbs as well as a really interesting panel discussion. ▶ B2B delivery rates have plummeted ▶ Open rates have a 'new normal' average with the impact of Apple's MPP ▶ B2C click rates have increased with utilities showing a significant spike As a member of the research hub for the Email Council, it's great to see this work published - and always nice to see your considerations agreed with by fellow members. To get a copy of the report go to dma(dot)org(dot)uk/research _________ 📧 Email is easy. Great email isn't 🏆 I help double CRM performance for brands (and their agencies) YoY ✔ Follow me to find out how

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Attended an 'econometrics geekfest' at the IAB UK this morning. Not my words, but those of Mike Follett which I thought summed up the morning nicely! Some important themes discussed which I thought were worth calling out: Running tests is important to calibrate MMM, especially when media channels tend to run at the same time. Geo-experiments are your gold standard in testing. Quality of data inputs into MMM will always be one of the most important objectives. Think about the frequency of your data as often more granular can help to get to better outcomes. Also make sure you've captured everything that will explain your sales over time. Attention drives outcomes. Ads that score higher on attention, get higher click through rates. People don't like advertising and don't pay it a lot of notice, so sometimes it helps to show them the same ad a few times to get it to cut through, a frequency of 3-4 is optimal. And a nice reminder that in the current world of privacy regulations and cookie deprecation, more people are looking to MMM to help with their measurement, captured here nicely by google searches 😀

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More and more advertisers are adding Programmatic Digital Out of Home into their omni-channel mix. In our latest Clear Channel UK whitepaper, a collection of industry experts share their thoughts on how they are using Programmatic Digital OOH, either to compliment their existing OOH plans or to bolster their overall digtal strategy. Get the full report ‘From Cookies to Cohorts in Context’ on the link in the comments. 👇 #outofhome #programmatic #prohh

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The brilliant James Morrison sharing the headlines of the Laithwaites Wine Medialab Group adam&eveDDB double gold winning IPA (Institute of Practitioners in Advertising) effectiveness award at the Effectiveness Conference 2024. Great debate with simeon duckworth Jo Arden Becky France Jennifer Shaw-Sweet around the topic of ‘Seize what’s starting: the role of experiments’ Headlines from the talk: - many brands are missing an opportunity to run more experiments. - keep asking yourself what the control is. What are you comparing your test result to? - keep the story simple to get wide buy in. - commit to the journey. It will take time. - Experiments create the space to be creative! So be brave! - Use experiments as one part of a holistic measurement learning agenda. - Laithwaites have shown there is no excuse not to make a start, anyone can do it. - Download the paper! Amen! Over many years Medialab Group have established a best in class unified measurement approach and I’m always chuffed to help brands put it into play. Extra legendary status James Morrison for coming on stage holding a Medialab Group branded note book! 😎🙏

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Great conversations with Christos Solomi and Anup Oommen on the value of Augmented Reality for brands. The interactive and immersive nature of AR drives not just high levels of active attention, but also brand impact across the funnel. Here are the 3 key takeaways: 1. AR on Snap captures 5x more #attention than other mobile in-feed platforms 2. Adding AR to your video plan results in 6x higher lift in action #intent (on average) 3. By boosting purchase intention, AR positively influences #sales outcomes

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💈 As was well-publicised last week (thanks Calvin O'Callaghan 😂 ), I attended DTX at the ExCel in London. It was great to see all of the exciting businesses and offerings all in one place, and have some great conversations with the smiley faces on the stands - it feels like it has face-to-face interaction between businesses is something that has been drastically neglected for the last couple of years 🤝 . The highlight, though, was actually a panel discussion I attended, with panellists from Save the Children International, London Marathon Events, World Sailing, Sia Partners and E.ON, themed on 'How to Master Communication to align IT & business strategy'. Whilst I confess that panel discussions aren't usually my thing, there were a few nuggets in this one that really caught my attention - I'll paraphrase some of these below. 💻 "There is a significant call on businesses currently if they want to drive better customer communication and foster strong business relationships, they must meet the customer in their space - The Digital Space." 📋 "There is now a fundemental shift in the roles appearing at the table in the boardroom. We are now seeing new additions in the C-suite with sole foci on the importance of digital. Whether they are there to advocate for digital advancement, or to control what digital tools a business is making use of." For salespeople in digital sectors, this creates a whole new breed of stakeholders for us to engage and appeal to - This means we must adapt and learn the ways of these new powerhouses. 👨‍💼 "Technology should be positioned as another business partner in your conversation." 💸 "Push the benefits of paid discovery & consulting." ⏰ "If you are thinking about it tomorrow, you're already too late. We need to focus on how we meet the demands of tomorrow." And the last one may seem a tad obvious, but; 🙏 "When approaching the board about a request for change in your digital strategy [new CRM, new marketing tools, new sales tools, new ERP] it is essential that you angle your approach toward their specific goals clearly communicate where the value is coming from in their own language." This last point got me thinking about a lot of the conversations we have in the platform consulting space. All too often, even inter-departmentally there is a misalignment in goals but all want the same thing. This highlights to me that our role in the conversation could shift to become one that not only finds and develops a solution to a key challenge, but also helps departments and boards alike identify where the overlaps in their respective goals are, and how a solution like HubSpot can solve for everybody together.

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It's an exciting time for anyone involved in B2B eCommerce, and here’s why:    🚀 As the head of the B2B eCommerce Association eCommerce Association in the UK, I'm witnessing a surge in the sector that's hard to ignore.      In just the last year, the growth of dedicated B2B software, services, agencies, and consultancies has been phenomenal. These aren't newcomers; many have been the industry's best-kept secrets, now finally gaining the recognition they deserve.    Some names that jump to attention:  - OroCommerce - SparkLayer B2B   - Cloudfy     🌍 Global Collaboration, Local Innovation:     What's truly remarkable is the community spirit among tech vendors. There's a powerful movement towards collaboration, not competition, to enhance the B2B landscape. This synergy is not only bridging gaps between platforms but also making it substantially easier for merchants to adopt and integrate new technologies.    🇬🇧 UK Making Waves:     Amidst global players, the UK is carving out its own strong presence with local firms leading the charge. The influx of innovation and expertise from American and European markets complements the home-grown talent, creating a rich ecosystem ripe for exploration and growth.    📈 Why This Matters to You:     If you’re navigating the B2B space, the opportunities to enhance your operations with cutting-edge solutions have never been better. Whatever your involvement in the B2B eCommerce space you should check out the https://b2bea.org and get involved. We are all about community and fostering relationships that drive growth in our industry.    🔗 Stay Tuned for more:     Follow me for the latest updates, links, news and emerging tech.     #b2becommerce #b2b #expert

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The use of AI to deliver strategic insights provides a competitive advantage to brands as well their retail partners. Couple this with the opportunity it provides to deliver personalisation with real purpose to improve customer experience across all touch points and you have a real game changer.

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You’re about to find out exactly how mail has helped five top marketing icons achieve tough marketing targets, and here they tell us in their own words how they Totally Mailed It. If you’re ready to Totally Mail It for your brand, read their full stories below. ➡️ https://lnkd.in/eH4b_Zzs

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The rise of the fakeaway: The popularity of restaurants’ fakeaway options such as Franco Manca pizzas, Gourmet Burger Kitchen burgers and itsu meals has soared over the past year, according to online supermarket Ocado Retail. Ocado reports over 50% growth in sales for brands like itsu and Franco Manca. Products from popular restaurants or fast food brands are increasingly common in most major supermarkets. The rise of the fakeaways trend is largely a result of the cost-of-living crisis, which led many consumers to seek out more budget-friendly ways to enjoy a treat at home,” says Chitnis. The research found that three-quarters (75%) of Brits were now more conscious of spending on takeaways and meals than last year. This changing consumer habit is reflected in Ocado Retail delivery data, which suggests customers seek restaurant standards at home, particularly on weekends. Demand for these products peaks at times when shoppers would have traditionally gone for a restaurant meal out or ordered a takeaway.

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Explore how advertisers can thrive in a privacy-first era by adopting interest-based targeting and contextual AI to effectively connect with the right audience—without compromising privacy,". Dive into our latest insights! Seedtag #3rdpartycookies #deprecationofcookies #contextualAI #advertising #thoughtleadership #digitaladvertising

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7 years ago, I packed up my life in London and stepped into the unknown —moving to Dubai to set up Merkle MENA from scratch. It was a challenge like no other: a completely new region, unfamiliar markets, and the immense task of building trust and delivering exceptional work for clients from day one. Together, with an unbelievable team, we built the best performance agency in MENA, proving that when you combine passion with vision, anything is possible. Today, I’m privileged to be at the forefront of another incredible chapter, having launched TRKKN MENA 1.5 years ago —a data, analytics, and cloud consultancy. This role is about more than just business; it's about reshaping the landscape, creating opportunities, and continuing to push boundaries for our clients and the industry. Some key lessons along the way: - Embrace the unfamiliar: Growth happens outside your comfort zone. - Build trust relentlessly: It’s the foundation of every great relationship. - Hire and empower the best talent: Great people create great work. - Commit to lifelong learning: The only way to lead is to evolve. To my team, past and present, and to everyone who’s been part of this journey—thank you for believing in the vision and for making it a reality. Here’s to the next chapter of growth, innovation, and impact! 🌍 #TRKKNMENA #Leadership #Growth #Innovation #DataAnalytics #CloudConsultancy #GCP #GMP

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Talk about a trifecta ... talking about a trifecta ... 🎺 Rory Sadler, CEO at trumpet 🎺 Gareth H., AE at Seven20 Harry Hindess, Account Director at SalesScreen Join them next week to learn about how managers can use data, personalization and motivation to get their teams to end of quarter goal!

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Affiliate Marketing isn't just lower funnel! There is an untapped world of exposure and opportunities you're missing! Take a read of the latest Kinesso Article where I dive into why a #fullfunnel #affiliatemarketing #strategy is so important. Full Version available here: https://lnkd.in/e2irY294

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Imagine being able to access location-based sales data to understand the top 100 areas for sales of products like yours. And then imagine being able to translate that knowledge into a media plan. And map it against retailers. And then buy that media. Report on it. And measure it. That’s what our MasterCard data partnership allows us to do in the Taptap Digital DSP. Everything happens somewhere. #LocationMatters

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