Anthony Burgess-Webb’s Post

GenAI poses a significant reputational risk. It allows anyone to imitate others' image or even put words in their mouth. The Kendrick Lamar & Drake beef is a prime example of the latter (yes, I'm still following that story 😁). Someone released a supposed Kendrick track which turns out is just AI. And that's both terrifying and exciting. On the flip side, genAI allows for greater freedom of expression, creativity, efficiency and other whatnots. Anthony Burgess-Webb, one of Commetric's co-founders, dives deeper into the reputational risks that generative AI presents. And it's not just celebrities that could suffer, but also corporations and frankly, governments too. All I'm saying is that media literacy is more important now than it's ever been and that comms people need to take account of the risks genAI implies. #reputationmanagement #publicrelations #pr #comms #genai #ai #risk #riskmanagement #corporatecomms #corporateaffairs

🚀 Embrace Change and Stay ahead Are you feeling the AI revolution reshaping our industry? 🌐💡 As experts in marketing and PR, it's crucial to recognize that AI isn't here to steal our jobs; it's here to transform them! Let's explore why adaptation is our key to success in this rapidly evolving landscape. 🔍 Here to Stay: With numbers showing that 68% of PR professionals, 68% of SEO experts, and 61.4% of marketers are already utilizing AI, it's clear that widespread adoption is underway. 🛡️ Ethics Matter: While AI brings incredible potential, it's essential to address ethical concerns head-on. Clients are increasingly wary of issues like bias, copyright infringement, and data misuse. Transparency and human oversight are non-negotiables in maintaining trust and integrity in our work. 👉 Why this Matters: By embracing AI as a collaborative partner rather than a threat, we can future-proof our careers and businesses. Let's harness the power of AI to drive innovation, create impactful campaigns, and uphold ethical standards in everything we do. I'm curious to hear your thoughts! How do you envision AI shaping the future of marketing? Share your insights in the comments below or DM if you want to discuss this topic further with the team (👋🏽 Arthur Brenac) #MarketingEvolution #ai #adaptability

AI is revolutionizing marketing. But to leverage AI effectively and ethically, clear marketing policies are essential. Read and know why effective policies are important! #follow us for more! #share #AI #marketing #digitalmarketing #policies #AIMarketing #artificialintelligence #digitalmarketingagency #inclusivity

𝐀𝐫𝐞 𝐰𝐞 𝐛𝐥𝐢𝐧𝐝𝐥𝐲 𝐭𝐫𝐮𝐬𝐭𝐢𝐧𝐠 𝐀𝐈 𝐢𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐫𝐢𝐬𝐤𝐢𝐧𝐠 𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬' 𝐩𝐫𝐢𝐯𝐚𝐜𝐲 𝐚𝐧𝐝 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐰𝐞𝐥𝐥-𝐛𝐞𝐢𝐧𝐠? AI is revolutionizing marketing, but at what cost? 𝐇𝐲𝐩𝐞𝐫-𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐚𝐝𝐬: Are they enhancing customer experience or invading privacy? 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐧𝐢𝐩𝐮𝐥𝐚𝐭𝐢𝐨𝐧: AI can predict and trigger emotions to boost sales is this ethical? 𝐁𝐢𝐚𝐬 𝐢𝐧 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐬: Are we perpetuating stereotypes through biased data? We need responsible AI practices to balance innovation and ethics. 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐝𝐚𝐭𝐚 𝐮𝐬𝐚𝐠𝐞: Inform customers about how their data is used. 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐀𝐈 𝐠𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬: Create frameworks to ensure AI respects privacy and mental well-being. 𝐌𝐢𝐭𝐢𝐠𝐚𝐭𝐞 𝐛𝐢𝐚𝐬: Regularly audit AI models to address any biases. What do you think is AI in marketing a boon or a ticking ethical time bomb? Let's discuss how we can innovate responsibly. #AIEthics #MarketingInnovation #ResponsibleAI #PrivacyMatters #FutureOfMarketing

A revival of real-world media…and leading on AI, not being led by it- part 2. In an increasingly saturated digital media landscape, many consumers are now tuning out or “skipping” past the daily barrage of digital media and advertising. As a result, we are seeing a curious revival in traditional, tangible or real world, experiential type media. That said, as we peer into the future of the creative industry, we must also note that the integration of AI is an inevitability. And, yes, it is a useful and much faster tool for helping develop ideas. However, with AI experts suggesting we are perhaps still decades away from sentient-like, AGI (Artificial General Intelligence), the real-world, human spark of creative inspiration remains the leading driver of all creative work.  9Yards Communications ☑️

In this new era of AI, ‘The Age of Intelligence’, I believe that the success of our industry lies in the synergy between this advanced new technology and human ingenuity. While AI offers immense possibilities, it is the human touch that truly brings the magic to life. At Collide-AI, we have identified four critical human skills that are essential for thriving in this AI-driven world: critical thinking, emotional intelligence, ethics, and passion. #genai #ai #collideai #nowwecollide

**Exploring the Revolutionary Impact of AI on Personalized Marketing: Ethical Considerations and Data Privacy** Imagine a world where every marketing message you receive feels personal, timely, and just right for you. Sounds like a marketing fairy tale, right? Thanks to AI agents, this is becoming our reality! 🌟 AI is transforming personalized marketing by analyzing customer behavior in real-time. This means businesses can deliver campaigns that are not just targeted, but razor-sharp in their relevance. The result? Happier customers and a much-improved ROI. 📈✨ But as we embrace this tech marvel, we must also tread carefully. Ethical considerations and data privacy concerns can't be ignored. It’s crucial that large-scale enterprises deploy AI solutions responsibly, ensuring transparency and safeguarding customer data. Trust is key to maintaining a positive connection with our audience. How do you see AI reshaping the future of marketing? And what ethical guidelines should be put in place? Share your thoughts below! 🔍💬 #AIMarketing #PersonalizedMarketing #DataPrivacy #EthicalAI #DigitalMarketing #CustomerExperience

Target knew that some of their customers were pregnant even before they told anyone. 😲 How? 🤔 They leveraged data and AI to understand and predict customer behavior based on shopping searches and trends. As AI gets better, how do companies make sure an ethical line isn't crossed? What data remains private and what data is okay to use? This is an interesting discussion about ethics and AI by Sarah Lloyd Favaro .What if you're ethically sound but the tools you've deployed trained well enough to make sound ethical decisions? Why does this matter? It does, it will eventually affect your bottomline in the long run. - It determines how you use and store your customer data - How you build trust with your customers and vendors - How you train employees to use tools to grow your business at the same time maintain the balance to be ethically sound https://lnkd.in/dVf4eY8Y #responsibleAI #artificialintelligence #marketing #innovation

THE CONTENT IS KING? In today's digital age, the maxim #Content is king resonates more than ever, underlining the pivotal role of compelling and relevant content in engaging audiences and driving business success. With the advent of #AI technology, this age-old adage is both reinforced and challenged, presenting a landscape where content creation and consumption are evolving in unprecedented ways. On one hand, AI empowers marketers and content creators with powerful tools for personalized content delivery, enabling tailored experiences that resonate with individual preferences and behaviors. Enhanced efficiency in content creation, driven by AI #algorithms, streamlines workflows and reduces resource overheads, allowing businesses to produce and distribute content at scale. Additionally, #AI-driven #analytics provide valuable insights into content performance, facilitating data-driven decision-making and continuous #optimization strategies. However, the rise of AI in content creation also raises ethical concerns and potential pitfalls. While AI-generated content offers efficiency and scale, it risks diluting the authenticity and creativity inherent in human-generated content. Moreover, the reliance on AI algorithms for personalization may exacerbate issues of misinformation and privacy breaches, highlighting the need for stringent oversight and ethical guidelines in AI-driven content strategies. Balancing the benefits of AI-driven content with ethical considerations is paramount to ensuring that content remains not only engaging and relevant but also trustworthy and responsible in the AI era. Image source: freepik.com

A dark side of #AI in marketing? Are we asking the right questions? 😵👇 It’s easy to get caught up in the buzz around AI's potential, but the reality is more complex. From spreading misinformation to creating cybersecurity risks, the way AI is used matters just as much as the technology itself. There are a lot of key risks and challenges—and it’s a conversation worth having. At WiscWebs, our commitment to transparency and accountability ensures that every AI-infused process we use is rooted in ethical practices. Over the last few years, we’ve seen how AI can streamline processes and enhance outcomes, but only when applied thoughtfully. AI isn’t a shortcut or a magic wand for content creators—it’s a tool that requires thoughtful application to truly add value. The difference lies in how responsibly it’s used and whether it aligns with the trust and values businesses aim to uphold. While regulatory oversight of AI might sound promising in theory, the sheer scale and speed of AI integration make it a challenging prospect. That’s why ethical decision-making starts with businesses like ours. By applying AI responsibly and setting a high standard for transparency, we hope to contribute to a future where trust and innovation go hand in hand. AI has the potential to reshape marketing in profound ways, but it also raises important questions. Can it be leveraged ethically? How do we ensure it builds trust instead of eroding it? The answers to these questions will shape not only the success of AI but also its lasting impact on industries and relationships. The stakes are high, but thoughtful decisions today can set the course for a more trustworthy and effective use of AI tomorrow. #aiinmarketing #ethicalai #artificialintelligence #marketing #future image credit: Recraft