Any B2B tech seller that’s been in the business for a long time can tell you that the purchase process has changed dramatically over the past five to ten years. For sellers to effectively engage with buyers, they need to provide significant value to buyers – value that buyers can’t get from content that is already available to them.
In this e-book, we’ll break down how marketing and sales teams can work together to leverage research and analyst insights to build high-value, compelling content that engages buying teams within target accounts. You’ll walk away with:
- The four essential elements of an effective high-value offer (HVO).
- How to create effective HVOs leveraging research and analyst insights.
- Examples of how companies are using research and analyst insights to build HVOs.
