Account-based marketing (ABM) can be a highly effective strategy for driving more revenue from specific accounts. Still, how your company can best operationalize it depends a great deal on the nature of your business, its maturity and more.
In this case study you’ll hear how Verizon Business Group implemented ABM concepts at scale to realize broad benefits across their business. You’ll learn:
- How to apply ABM principles across GTM teams end-to-end and garner support from business-oriented practitioners.
- How to develop a more effective tactical toolkit to scale ABM.
- How intent data can guide contact-level personalization and activate highly informed sales motions.
