PERU

TOURISM:
PUNO
Social Media
Strategy
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 TABLE OF CONTENTS
CONTENT
01 PLANNING 02 CREATION

REVIEW &
03 EDITING 04 SCHEDULING

FORMAT &
05 DESIGN 06 FINAL REVIEW
WHAT’S A SOCIAL
MEDIA?
Overall, social media is a versatile tool that can enrich your life, facilitate
connections, and offer a window into the broader world. It's a platform where
you can learn, share, and engage in meaningful ways, enhancing both your
online and offline experiences. Here you have some purposes of social media:
● Personal connections: Connect with others, share moments, and
express yourself
● Information and entertainment: Stay informed, discover diverse
content, and enjoy entertainment
● Learning and social impact: Learn, contribute to causes, and engage in
diverse communities
 01
PLANNI
NG
 PLANNING

OBJECTIVES &
AUDIENCE YOUR MESSAGE
Begin by outlining your objectives, whether Select a theme and tone that resonate with your
it's sharing personal moments, promoting a audience, whether it's your Instagram
cause, or growing your online presence. followers, environmental enthusiasts, or
Consider who your audience is, whether friends. Create engaging content, like images,
they're followers, supporters, or friends, and videos, or text, that aligns with your goals and
understand their interests to tailor your content speaks to the preferences of your target
audience
 CONTENT CREATION
QUALITY
Produce high-quality content for individuals, organizations, or causes. Mix
images, videos, and captions to keep it engaging and dynamic. Showcase
personal experiences or organizational impact

CAPTIONS
Enhance content with concise, engaging captions. Share stories that resonate
with your audience. For causes, emphasize your mission. Utilize relevant
hashtags to amplify reach

PLATFORMS
Tailor content to each platform's characteristics and user expectations. Adapt
visuals and messages to the platform's nuances for better resonance
 REVIEW & EDITING
ACCURACY CHECK GRAMMAR & SPELLING
Before sharing, review your content for accuracy. Proofread for grammar and spelling errors. Even
Whether you're an individual sharing personal stories personal accounts benefit from error-free content. For
or an environmental organization spreading organizations or causes, polished content boosts
awareness, ensure details are correct professionalism and credibility

CLARITY &
CONSISTENCY VISUAL APPEAL
Edit for clarity and consistency. Whether it's your Check visuals for quality. Ensure images and videos
personal experiences or your organization's are clear and visually appealing. Strong visuals
initiatives, ensure your message is easy to enhance your content's impact and engagement
understand. Use a consistent tone that aligns with
your content's purpose
 SCHEDULING
PLATFORMS
OPTIMAL TIMING INSIGHTS CONSISTENCY
For individuals, consider when your Study platform analytics. Know Maintain a consistent posting
audience is most active. when your content gets the most schedule. For personal accounts,
Organizations promoting causes attention. Post accordingly for regular updates keep followers
should align posts with peak maximum impact engaged. Consistency builds trust
engagement times

VARIED TIMING TIME ZONES CONTENT TYPE

Experiment with posting times. Test Consider your audience's time zones. Match post types with optimal times.
different slots and observe Schedule posts to reach them when Share longer content when your
engagement patterns. Adapt your they're most likely to be online audience is more receptive. Use short
schedule based on results posts when attention spans are
limited
150,000
Keep track of interactions with
your posts
SOCIAL MEDIA IS ALL
ABOUT PEOPLE
 ENGAGEMENT SHARE
TWITTER

INSTAGRA
M

TIKTOK

PINTEREST
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 A TABLE FOR YOUR SCHEDULES
TUESDA WEDNES THURSD
MONDAY FRIDAY
Y DAY AY
TikTok Idea Idea Idea Idea Idea

Instagram Idea Idea - Idea Idea

Twitter Idea Idea Idea Idea -

Pinterest Idea Idea Idea - Idea

Email - Idea - Idea Idea

Facebook Idea - Idea Idea -

 1 THIS IS WHAT
Your username

YOUR PAGE WILL

LOOK LIKE
2 Remember that web pages must be optimized to work on
phones, since 80% of people only visit websites from their
smartphones

1. Your username should be the first thing they see

2. Select your best photo for the front page
3. Use creative captions for your posts!

3
 BUYER PERSONA OR TARGET
AUDIENCE
“Envision a statement that BIO
encapsulates their attitudes, Provide a general overview of the buyer
persona. Include demographic information,
desires, or key concerns. professional and personal roles, and how they fit
Imagine what they might say” into the world
JANE
MOTIVATIONS DOE PERSONALITY
26, teacher ● Describe the buyer persona's
01 02 03 characteristics in three key aspects: their
Motivation Motivation Motivation values, behaviors, and attitudes
● This will help establish a clearer picture of
PAIN POINTS how they think and act

These pain points are areas where your offering could be beneficial ● It’s very important to know your audience!
for the buyer persona
 ROADMAP INFOGRAPHIC OF OUR
INITIATIV
SOCIALS FE MA AP MA JU JU AU SE OC NO DE
OBJECTIVE JAN
B R R Y N L G P T V C
E
In this section, describe the
Initiative 1
objective of your initiative
In this section, describe the
Initiative 2
objective of your initiative
In this section, describe the
Initiative 3
objective of your initiative
In this section, describe the
Initiative 4
objective of your initiative
In this section, describe the
Initiative 5
objective of your initiative
In this section, describe the
Initiative 6
objective of your initiative
SHOWCASE
SOME
PICTURES!
You know what they say: a picture is worth a
thousand words — use them!
 TESTIMONIALS
—LAURA PATTERSON
"I was amazed by how this strategy reshaped my social media game — it's like I found
the missing puzzle piece for audience engagement!"

—JOHN NELSON
"Before discovering these techniques, I underestimated the power of social media.
Now, I'm witnessing real results and meaningful connections"

—PETER JAMES
“My social media presence took a remarkable turn after following this advice. The
growth in interactions and followers speaks for itself”
 SOCIAL MEDIA ANALYTICS
xxx
billion xh xmin xx WORLDWIDE REACH
Users Average Number of
worldwide time spent platforms used
PLATFORMS WITH MOST
USERS

xxx xxx
billion billion
Follow the link in the graph to modify its data and then paste the new Country 1 Country 2
one here. For more info, click here users users
THANK
YOU
Do you have any questions?
[email protected]
+91 620 421 838
yourwebsite.com

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