pr2 Week 2

IMPORTANCE OF RESEARCH
1. KNOWLEDGE PRODUCTION
Produce knowledge
To discover relatively new knowledge for
whatever important purpose it may
serve.
2. TO FIND SOLUTIONS TO A
PROBLEM
Desire some answers to the problems we
encounter in our daily lives.
To develop, improve, or enhance ways of
doing things.
3. HUMAN CONVENIENCE
Research is done to make the lives of
human beings easier.
Humans crave convenience, by allowing
us to spend our time on what we find
meaningful, like hobbies, personal goals,
or people.
4. RESEARCH PRECEDES PROGRESS
Progress will never happen without
research. Whatever development we have
today this is all because of research.
5. MAKE THE WORLD BETTER
IMPORTANCE OF RESEARCH AND ITS
BENEFITS TO DIFFERENT FIELDS OF
SPECIALIZATION
The production of research results greatly has big
impact on the importance of quantitative
research. It is also a reflection of the specified
specialization. The precise measurement and an
in-depth analysis of data will also give
effectiveness of the product.
QUANTITATIVE RESEARCH and
ANTHROPOLOGY
Anthropology deals with the scientific
study of humans, human behavior and
societies in the past and present. This
what makes human beings human.
ANTHROPOLOGY
 study of human culture
 Customs and beliefs in pre-industrial
societies
 Ethnography the intensive long term field
work
 Understand how institutions developed
functioning society
ANTHROPOLOGY
POLITICAL ANTHROPOLOGY
-questioned the assumptions of global politics
MEDICAL ANTHROPOLOGY
-explores different experiences of medicines
and disease
ANTHROPOLOGY
-to re – evaluate old problems and apply
ethnographic methods to modern people in a
rapidly changing and globalizing world.
ANTHROPOLOGY
According to Bernard (1994) as cited by Prieto, et al. (2017),
there are five steps in conducting true experiments with
human beings.
1. You need at least two groups.
2. Individuals must be randomly assigned.
3. Measure the dependent variables through pre-test.
4. The intervention is introduced.
5. Measure the dependent variables through posttest.
How are we going to conduct the
experiment?
TRUE EXPERIMENTS IN THE LAB
It is further stated that true experiments with human
beings are common in laboratory experiments which
often produce results that beg to be tested in the
natural world by anthropologists.
experiment?
TRUE EXPERIMENTS IN THE
FIELD
When experiments are conducted outside the
laboratory, it is called field experiments.
experiment?
QUASI-EXPERIMENTS
Through this design contains many of the
elements of true experiments, participants are
not assigned randomly but based on criteria set
by the researcher.
experiment?
ONE-SHOT CASE STUDY or ONE-
GROUP ONLY
A single group of individuals is measured on some dependent
variable after an intervention has taken place where the
researcher tries to evaluate the experiment by interviewing
the participants and trying to assess the impact of the
intervention
experiment?
TWO-GROUP POSTTEST ONLY
DESIGN
The researcher measures a series of variables in both
groups where he tries to see whether the intervention
is responsible for the differences.
experiment?
ONE-GROUP PRETEST-
POSTTEST DESIGN
Variables are measured (may be observed) then
intervention takes place then the variables are
measured again.
COMMUNICATION
There are communication phenomenon
that needs to understand in which
researchers are interested about that
might be generalized to a larger
population.
COMMUNICATION
RESEARCH AREAS
 Activism, Communication, and Social Justice
 Communication Neuroscience
 Critical Journalism Studies
 Culture and Communication
 Digital Media and Social Networks
 Global and Comparative Communication
 Health Communication
 Media and Communication Effects
MEDICAL EDUCATION
The role of quantitative research in medical
education tends to be predominantly
observational research based on surveys or
correlational studies. Experimental research
designs may enhance the quality of medical
education
MEDICAL EDUCATION
Medical education research may include
evaluation of the transfer or acquisition of
knowledge, attitudes or skills in any topic
relevant to human health among any type of
lerner, including health professional, students
in the health professions and patients
BEHAVIORAL SCIENCE
Contemporary researchers are interested in
two types of questions namely, questions of
relationship and questions of differences
BEHAVIORAL SCIENCE
EXAMPLES
1. Are certain supervisor communication skills related
to the emotional experiences of employees?
2. Do people with disabilities experience emotional
labor differently from those without disabilities?
3. Punishment and Rewards
EDUCATION
In deductive type of research senior high school students
develop critical thinking capability and effective
analytical, research and communication skills that are
globally sought after and incredibly beneficial. Research
enhances both reading and writing.
EDUCATION
EXAMPLES
Learning strategies
Academic Performance of the students
Mastery
Curriculum development
Assessment
PSYCHOLOGY
Mertens (2005) as cited by Prieto, et al.
(2017), the dominant paradigms that guided
early educational and psychological research
were positivism and its successor, post
positivism
PSYCHOLOGY
Research Areas
 Problems encountered by individuals, groups and
families.
 Memory and thinking, conscious processes,
perceptions, problem solving and creativity.
 Intellectual development, emerging personality and
the acquisition of language.
SOCIAL SCIENCES
Quantitative approaches are typically associated
with positivist perspective in social research. The
method employed in this type of quantitative social
research are most typically the survey and the
experiment
BUSINESS
 Produce consumer goods or mass-market items
 Product innovation and advancement and to
improving services
 Secure advantageous perspective over competitors
 Improve and increase strength among competitors
 Business Strategies

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IMPORTANCE OF RESEARCH

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