Sri Sapthagiri

PU College
BOCS PRESENTATION​
 Company profile and survey report
Presented by: Inchara.C
Sanjana.N
Nagendra Prasad.K
Pavan.M
Yashas.K.V

2 Presentation title 20XX

“Betcha can't eat just one!”
 COMPANY PROFILE

FOUNDER: Mr. Herman W. Lay

FOUNDED: 1940

COUNTRY OF ORIGIN: United State Click icon to add picture

OWNER: PepsiCo

PRODUCED BY: Frito-Lay

TYPE: Public Company

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Name: Herman Lay
Born: March 6, 1909
Charlotte, North Caroline
Died: December 6, 1982
Click icon to add picture
Occupation(s): Businessman,
philanthropist
 PepsiCo

PepsiCo entered India in 1989 and has grown to become

one of the largest MNC food and beverage businesses in
India.
PepsiCo Indian’s diverse portfolio includes iconic brands
like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade
and Quaker.

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 Headquarters

Purchase, Harrison, New York, United States

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 Board of Director

Click icon to add picture

Ramon L. Laguarta Jim Andrew Roberto Azevêdo Björn Bernemann

CEO CSO EVP PRESIDENT

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LAY’S
IN
INDIA
• Lay’s was launched in India in 1995
and within 5 years became one of the
largest players in the potato chip
market.

• The reason it was able to establish a

strong foothold in the Indian market
was due to its diversity and adaption
strategy
 MANUFACTURING
PLANT

 Kosi Kalan, Mathura in Uttar Pradesh.

 History of Lay’s Logo

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 Vision & Mission
Vision Mission
The vision statement for Lay’s potato chips in The mission statement of Lay’s potato chips in
Hungary A creating awareness and Building Hungary. Creating awareness and Building
Brand Image at product Launch is a document Brand Image at Product Launch has identified
identifying the goals of Lay’s potato chips in its target customer group and their needs and
Hungary a creating awareness and Building demands.
Brand Image at Product Launch to facilitate its The mission statement reflects on how its
strategic, managerial, as well as general products and services work towards increasing
decision-making processes. customer satisfaction for its target customer.

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 “SWOT ANALYSIS”

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 KURKURE
COMPETITORS
Click icon to add picture

Click icon to add picture BINGO

Click icon to add picture HALDIRAM’S

Click icon to add picture PRINGLES

Click icon to add picture PARLE WAERS

 ADVERTISMENT

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 frame

Frame-1 Frame-2 Frame-3

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 Frame ex tr at er

Frame-4 Frame-5 Frame-6

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 Jh

Frame-7 Frame-8 Frame-9

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 Reason for selecting this advertisement

• Family emotion
• Famous advertisement
• It is easy for statistical analysis
• Customer satisfaction is the primary source of any business activity, retaining the
customer to their product is most important in the business.

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 SURVEY:

• Survey research is defined as “the collection of information from a sample of

individual through their responses to questions”

• Surveys are used to gather or gain knowledge in fields such as social research and
demography.

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 TABLE:1
Below table shows that frame number on which the respondents identified the
advertisement of Lay’s

• Frame Respondents

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 QUESTION 1
This table shows the respondents of “Age”

70
Sl.No
Age No. of Respondents Percentage
60

50
1 11-15years 4 4%
40

2 16-20years 66 66% 30

20
3 20-25years 5 5%
10

0
4 Above-25 25 25% 1 2 3 4

No. of Respondents
Analysis
Above table shows the age wise respondents classification under 11-15years respondents are 4 members,16-
20years respondents are 66 members,20-25years respondents are 5 members and above-25years respondents are 25
members.
Interpretation
The above graph shows that the age wise respondents in this survey 16-20years respondents are more
and 11-15years respondents are less
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 QUESTION 2
Gender wise respondents on the basic of survey

60
Sl.No Gender No of respondents percentage
50

40
1 Male 43 43% 30

20

2 Female 57 57%
10

0
1 2

No of respondents
Analysis
Above table shows that gender wise respondents male
respondents are 43% and female respondents are 57%
Interpretation
Above graph shows the gender wise respondents female respondents are
more that male respondents
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 QUESTION 3
Do you prefer snacks?

100
No 90
Options of respondents Percentage 80
70
60
50
Yes 95 95% 40
30
20
No 5 5%
10
0
Yes No

Analysis No of respondents

Above table shows the respondents on the basic of do peoples prefer snacks
on this the Yes respondents are 95% and No respondents are 5%

Interpretation
Above graph shows the respondents of do people prefer snacks on this
basic the yes respondents are more

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 QUESTION 4
At what time do you prefer snacks?

No of respondents No of respondents
Sl.No Options Percentage
70
1.
Morning 0 0%
60
2. Evening 60 60%
50
3. Afternoon 5 5%
40
4. Night 2 2%
30
5. Can't say exactly 33 33%
20

10
Analysis
0
Above table shows that At what time peoples like to eat the snacks 1 2 3 4 5
on this basic of survey we had got that morning 0% respondents and
evening 60% respondents ,Afternoon 5% respondents , 2% respondents
are at night and can't say exactly was about 33%

Interpretation
Above graph shows that the peoples will eat snacks more at
evening and no like to eat snacks at morning

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 QUESTION 5
What kind of taste you prefer for snacks?
80
70
Sl.No Options No of respondents Percentage
60
50
1 .Salty 3 3%
40
2 .Spicy 76 76% 30
20
3 .Sweet 8 8% 10
0
4 .Sweet &Salty 13 13%
1 2 3 4

No of respondents
Analysis
Above table shows that what kind of taste do people prefer for
snacks on this basic the respondents are 3% are salty,76% are
spicy,8%are sweet and 13% are sweet and salty

Interpretation
Above graph shows that the people like spicy more that other
flavour on the basic of survey 76% respondents are spicy they are more
and the 3% respondents of salty they are less
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 QUESTION 6
Have you seen Lay’s tv commercial

100
90
80
Sl.No NO of respondents Options Percentage 70
60
50
1 87 Yes 87% 40
30
2 13 No 13% 20
10
0
1 2
Analysis
NO of respondents
Above table shows that respondents of the people on have seen
lay's tv commercial on this basic got yes about 87% and no
about 13%The above
Interpretation

The above graph shows that the people seen TV commercials of

Lay's are 87% and not seen about 13% so seen peoples are more

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 QUESTION 7
What complaints do you on Lay’s?
60

50
Sl.No No of respondents Options Percentage
40
1 2 Poor packaging 2%

2 53 Less quantity 53% 30

3 23 Nothing 23% 20

4 7 High Price 7% 10
5 2 Unhealthy 2%
0
1 2 3 4 5 6
6 13 Others 13%
No of respondents

Analysis
Above table shows the respondents off do peoples have any complaints on lay’s on this basic
we got 2% of poor packaging , 53% are less quantity,23% are nothing, 7% are high price, 2% are
unhealthy, 13% are others.

Interpretation
Above graph shows that less quantity is the major complaint on Lay’s it was about 53%

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 QUESTION 8
What age group do you think the Lay’s is targeting?
60
Sl.NO No of respondents Options Percentage 50

1 34 Under-12 34% 40

2 11 13-15 11% 30

3 51 16-25 51% 20

10
4 1 25 &above 1%
0
5 3 Don't know 3% 1 2 3 4 5

No of respondents
Analysis
Above table shows what age group do respondents think Lay’s is targeting, 1% of the respondents said that
Lays is targeting 25 and above age group, 3% of the respondents said they don't know,11% of the respondents said 13-
15 age group, 34% of the respondents said under 12, whereas 51% of the Respondents said they are targeting 16-
25 age group.
Interpretation
  Above graph shows that majority of the respondents said place are targetting 16-25 age group, most most of
the Respondents said Lays are targetting under 12 age group, few of the respondents at Lays are targeting 13-15 age
group, very less of the respondents said Lays are targeting 25 and above age group and another less of the
respondents said they don't know.
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Conclusion
Lay’s is a well-versed snack brand that has been
established. It is one of its kind of snack brand. The
brand has done its strategies well to stand its position on
the continent. Lay’s has to work on launching healthy
variants of its product so that Lay’s can get rid of some
uncertain boycotts. 
But being such a huge brand serving chips and products
across multiple countries, Lay’s should continue to
innovate and develop more products and launch them in
the market with the best possible marketing strategies.
We hope this blog on the SWOT analysis of Lay’s has
given you a good insight into the company’s strengths,
weaknesses, opportunities and threats.

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Thank you
ANY QUESTIONS