COMPANIES & PRODUCTS

Steam - gaming platform

 Table of Contents

01 Users Most played games on Steam 2021, by peak player count 22

Most played games on Steam 2021, by average players per hour 23
Steam gaming platform MAU 2017-2020 04
Most played games on Steam May 2022, by concurrent players 24
Steam gaming platform DAU 2017-2020 05
Most popular titles on Steam 2022, by monthly user engagement 25
Number of peak concurrent Steam users 2013-2021 06
Number of concurrent in-game Steam users 2018-2021 07
04 Games
COVID-19: Steam user increase 2020 08
Steam U.S. user share 2021, by gender 09 Number of games released on Steam 2004-2021 27

Steam U.S. user share 2021, by age 10 Fall Guys units sold on Steam worldwide 2020 28

Steam U.S. user share 2021, by education 11 DOTA 2 peak concurrent player number on Steam 2016-2022 29

Main language of Steam users worldwide 2021 12 CS:GO peak concurrent player number on Steam 2016-2022 30
PUBG peak concurrent player number on Steam 2017-2022 31

02 Hardware & software GTA V peak concurrent player number on Steam 2016-2022 32

Steam gaming platform users: operating system used 2021 14

05 Storefront reach & impact
Steam gaming platform users: Intel vs AMD PC processor use 2017-2022 15
Steam gaming platform users: video card families used 2021 16 Digital video game purchases by store brand in the U.S. 2022 34

Steam hardware survey: number of CPUs per computer 2021 17 Digital video game purchases by store brand in Canada 2022 35

Steam gaming platform users: system RAM size 2021 18 Digital video game purchases by store brand in the UK 2022 36

Steam gaming platform users: size of video memory (VRAM) 2021 19 Digital video game purchases by store brand in Italy 2022 37

Stream gaming platform users: distribution of Mac models 2021 20 Digital video game purchases by store brand in Germany 2022 38
Digital video game purchases by store brand in Brazil 2022 39

03 Game rankings Steam gaming platform festival demo activations 2020 40

1
 Table of Contents

Global game developers revenue from online video game stores 2021 41
Appropriate revenue share for digital stores according to global game developers 2021 42

2
CHAPTER 01

Users
 Number of monthly active users on gaming platform Steam worldwide from 2017 to
2020 (in millions)
Steam gaming platform MAU 2017-2020

140

120
120

100 95
Number of users in millions

90

80
67

60

40

20

0
2017 2018 2019 2020

4 Description: Steam's owner Valve reported that the online video games distribution platform had 120 million monthly active users in 2020, up from 95 million MAU in the previous year. Steam is one of the top-grossing digital gaming content platforms worldwide.
Read more
Note(s): Worldwide; 2017 to 2020
Source(s): Steam; The Verge; Valve
 Number of daily active users on gaming platform Steam worldwide from 2017 to 2020
(in millions)
Steam gaming platform DAU 2017-2020

70
62.6
60

50 47
DAU in million

40
33

30

20

10

0
2017 2018 2020

5 Description: In 2020, gaming platform and digital storefront Steam reported 62.6 million daily active users, up from 47 million DAU in 2018. Steam is one of the leading platforms for digital gaming purchases worldwide. Read more
Note(s): Worldwide; 2017 to 2020
Source(s): Steam
 Number of peak concurrent Steam users from January 2013 to September 2021 (in
millions)
Number of peak concurrent Steam users 2013-2021

30

25
Number of users in millions

20

15

10

0
Jan-13 Jul-13 Jan-14 Jul-14 Jan-15 Jul-15 Jan-16 Jul-16 Jan-17 Jul-17 Jan-18 Jul-18 Jan-19 Jul-19 Jan-20 Jul-20 Jan-21 Jul-21

6 Description: The online gaming platform, Steam, was first released by the Valve Corporation in 2003. What started off as a small platform for Valve to provide updates to its games has turned into the largest computer gaming platform in the world. In September
2021, Steam reached a peak of over 26.09 million concurrent users. The platform's record was from May 2021, peaking at 26.85 million concurrent users. Read more
Note(s): Worldwide; January 2013 to September 2021
Source(s): Steam
 Number of peak concurrent in-game Steam users from January 2018 to September
2021 (in millions)
Number of concurrent in-game Steam users 2018-2021

8.5

8.0

7.5
Number of users in millions

7.0

6.5

6.0

5.5

5.0

4.5

7 Description: The online gaming platform Steam was first released by the Valve Corporation in 2003. What started off as a small platform for Valve to provide updates to its games has turned into the largest computer gaming platform in the world. In September
2021, Steam reached a peak of over 7.6 million concurrent in-game users, the highest recorded figure since November 2020. Read more
Note(s): Worldwide; January 2018 to September 2021; in-game users
Source(s): Steam
 Number of users on Steam as a result of the coronavirus (COVID-19) pandemic
worldwide from January to December 2020 (in millions)
COVID-19: Steam user increase 2020

Concurrent users In-game users

30

25

20
Users in millions

15

10

0
2020-01 2020-02 2020-03 2020-04 2020-05 2020-06 2020-07 2020-08 2020-09 2020-10 2020-11 2020-12

8 Description: The COVID-19 pandemic that spread across the world at the beginning of 2020 was not only a big threat to public health, but also to the entire entertainment industry. While cinemas and theaters closed their doors to try to stem the spread of the
disease, many people turned to home entertainment and eSports during periods of self-isolation. Video gaming as a whole saw a significant increase during this period and the gaming platform Steam recorded an all-time high of 23.6 million [...] Read more
Note(s): Worldwide; 2020; average concurrent users
Source(s): Washington Post
 Distribution of Steam users in the United States as of 3rd quarter 2021, by gender
Steam U.S. user share 2021, by gender

80%

69%
70%

60%
Share of respondents

50%

40%
31%
30%

20%

10%

0%
Male Female

9 Description: The statistic about the distribution of Steam users in the United States, broken down by gender, is based on data from the Statista Global Consumer Survey. In 2021, some 69% of adult Steam users in the U.S. were male. Read more
Note(s): United States; 5 Jul to 22 Sep 2021 // 1 Apr 2021 to 21 Jun 2021 // 4 Jan 2021 to 25 Mar 2021 // 13 Jul 2020 to 21 Aug 2020; 532 respondents; 18-64 years; Steam users
Source(s): Statista Global Consumer Survey (GCS)
 Distribution of Steam users in the United States as of 3rd quarter 2021, by age
Steam U.S. user share 2021, by age

40%
37%

35%
32%

30%
Share of respondents

25%

20%

15%
15%

10% 8%
7%

5%
1%
0%
18-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-64 years

10 Description: The statistic about the distribution of Steam users in the United States by age, is based on data from the Statista Global Consumer Survey. In 2021, some 37% of adult Steam users in the U.S. were 20 to 29 years old. Read more
Note(s): United States; 5 Jul to 22 Sep 2021 // 1 Apr 2021 to 21 Jun 2021 // 4 Jan 2021 to 25 Mar 2021 // 13 Jul 2020 to 21 Aug 2020; 532 respondents; 18-64 years; Steam users
Source(s): Statista Global Consumer Survey (GCS)
 Distribution of Steam users in the United States as of 3rd quarter 2021, by education
Steam U.S. user share 2021, by education

35%

30% 29%
27%
25%

20% 19%

15% 14%
Share of respondents

10%
5% 6%
5%
0% 1%
0%

11 Description: The statistic about the distribution of Steam users in the United States by education, is based on data from the Statista Global Consumer Survey. In 2021, some 19% of adult Steam users in the U.S. had a master degree or equivalent. Read more
Note(s): United States; 5 Jul to 22 Sep 2021 // 1 Apr 2021 to 21 Jun 2021 // 4 Jan 2021 to 25 Mar 2021 // 13 Jul 2020 to 21 Aug 2020; 532 respondents; 18-64 years; Steam users
Source(s): Statista Global Consumer Survey (GCS)
 Most common main languages of Steam gaming platform users in November 2021
Main language of Steam users worldwide 2021

Share of users
0% 5% 10% 15% 20% 25% 30% 35% 40%

English 38.03%

Simplified Chinese 22.11%

Russian 11.07%

Spanish - Spain 5.37%

Portuguese - Brazil 3.52%

German 3.37%

French 2.6%

Japanese 2.09%

Polish 1.91%

Korean 1.68%

12 Description: As of November 2021, an estimated 38 percent of Steam gaming platform users worldwide used English as their main language. Simplified Chinese was the second most common language, spoken by 22 percent of users. Read more
Note(s): Worldwide; November 2021
Source(s): Steam
CHAPTER 02

Hardware & software

 Distribution of Steam gaming platform users in June 2021, by operating system used
Steam gaming platform users: operating system used 2021

Percentage of users
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Windows
90.36%

Windows 7 (64 bit) 4.88%

0.92%

Windows 7 0.21%

0.1%

Windows 8 (64 bit) 0.07%

MacOS 10.16.0 (64 bit) 1.44%

0.39%

MacOS 10.14.6 (64 bit) 0.22%

0.2%

MacOS 10.12.6 (64 bit) 0.06%

Ubuntu 20.04.2 LTS (64

0.18%
bit)

14 Description: The statistic shows a breakdown of Steam gaming platform users as of June 2021, broken down by the type of operating system used. At that time, the most frequently used OS was Windows 10 (64 bit) at 90.36 percent. Read more
Note(s): Worldwide; June 2021
Source(s): Steam
 Distribution of PC processors among Steam gaming platform users from February
2017 to January 2022, by CPU family
Steam gaming platform users: Intel vs AMD PC processor use 2017-2022

Intel AMD
120%

100%
9.09%
11.15%
19.01%
19.86%
20.28%
20.43% 15.96%
16.33% 15.65%
16.22% 17.58%
17.9% 17.99%
18.02% 19.46%
21.89% 21.82%
23.26%
25.74% 2 5%
26.51% 27.31%
27.99%
28.51%
28.97%
29.48% 28.41%
30.13% 29.19% 30.15%
30.84% 30.71%
31.53% 30.96%
80%
Share of users

60%

90.91%
88.86%
40%78.07% 80.92%
80.11%
79.68%
79.53% 84.04%
83.63% 84.32%
83.74% 82.4%
82.09%
81.96%
82.01%
80.54%
78.18%
76.74%
74.26% 7 5%72%
73.49% 72.68%
7 1.49%
71.02%
70.51% 71.58%
69.86% 70.8% 69.83%
69.14% 69.27%
68.45% 69.02%

20%

0%
7 7 7 7 7 8 8 8 8 8 8 8 9 9 9 9 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 2
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a Ju O c e Ju O c o v c n
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a Ju n g p v
Ju Au Se Oc o De Jac n
Fe M M M M M F N D M M N

15 Description: This statistic shows the distribution of PC processors running the Steam platform as of January 2022. At that time, 69.02 percent of Steam users reported using an Intel processor. Read more
Note(s): Worldwide; February 2017 to January 2022
Source(s): Steam
 Graphics processing unit (GPU)/video card family share of Steam gaming platform
users as of November 2021
Steam gaming platform users: video card families used 2021

100%
80%
60%
40%
20%
0%
Share of users

Video card

16 Description: Here in this graph you can see the share of Steam gaming platform users broken down by the type of video card that they used. As of November 2021, 92.85 percent of respondents used a DirectX 12 GPUs graphics card. Read more
Note(s): Worldwide; November 2021
Source(s): Steam
 Distribution of physical CPUs among users of the Steam gaming platform in June 2021
Steam hardware survey: number of CPUs per computer 2021

Share of users
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
1 CPU 0.22%

2 CPUs 13.53%

3 CPUs 0.63%

4 CPUs 38.79%

5 CPUs 0.01%
Number of CPUs

6 CPUs 31.59%

8 CPUs 13.39%

10 CPUs 0.61%

12 CPUs 0.92%

14 CPUs 0.01%
16 CPUs 0.24%

18 CPUs 0.02%
24 CPUs 0.01%
32 CPUs 0.01%

17 Description: The above statistic shows the distribution of the number of physical CPUs run by users of the Steam gaming platform as of June 2021. As of that time, 38.79 percent of survey respondents indicated they had quad-core processors in their computer.
Read more
Note(s): Worldwide; June 2021; Windows PCs
Source(s): Steam
 System RAM distribution among Steam gaming platform users in June 2021
Steam gaming platform users: system RAM size 2021

Share of users
0% 5% 10% 15% 20% 25% 30%
Less than 2 GB 0.07%

2 GB 0.31%

3 GB 1.28%

4 GB 4.35%

5 GB 0.22%
System RAM size

6 GB 2.24%

7 GB 2.46%

8 GB 24.87%

9 GB 0.02%
10 GB 0.33%

11 GB 0.17%

12 GB 2.39%

13 GB 0.03%

14 GB 0.8%

15 GB 1.94%

18 Description: This graph shows the distribution of system RAM among users of the Steam gaming platform as of June 2021. At that time, 47.08 percent of users had 16 GB of RAM. Read more
Note(s): Worldwide; June 2021
Source(s): Steam
 VRAM distribution among Steam gaming platform users in June 2021
Steam gaming platform users: size of video memory (VRAM) 2021

Share of users
0% 5% 10% 15% 20% 25% 30%
512 MB 0.94%
1024 MB 9.26%
2047 MB 10.35%
Video memory size (VRAM)

3071 MB 5.4%
4095 MB 16.96%
5119 MB 1.12%
6143 MB 24.43%
8191 MB 23.32%
10239 MB 1.4%
11263 MB 2.84%
12287 MB 1.05%
24575 MB 0.59%
Other 2.33%

19 Description: This graph shows a breakdown of VRAM among users of the Steam gaming platform as of June 2021. At that time, over 24 percent of users were using a graphics card with 6,143 megabytes (MB) of video memory. Read more
Note(s): Worldwide; June 2021
Source(s): Steam
 Proportion of used Mac models by Apple users on the online gaming platform Steam
in June 2021
Stream gaming platform users: distribution of Mac models 2021

60%

50.58%
50%
Share of Steam Mac users

40%

30% 28.7%

20%
15.41%

10%
3.53%
1.08% 0.71%
0%
MacBookPro MacBookAir iMac MacMini MacBook MacPro

20 Description: As of June 2021, over half of Apple products users on the online gaming platform Steam were accessing the platform on a MacBook Pro. Other popular Apple products used by Steam users were MacBook Air and iMac. Read more
Note(s): Worldwide; June 2021
Source(s): Steam
CHAPTER 03

Game rankings
 Most played games on Steam in 2021, by peak number of concurrent players (in
1,000s)
Most played games on Steam 2021, by peak player count

Number of players in thousands

0 200 400 600 800 1,000 1,200 1,400

Counter Strike: Global Offensive 1,199.61

New World 913.03

DOTA 2 757.14

Valheim 499.54

PlayerUnknown`s Battlegrounds 465.71

World of Warships 353.41

Apex Legends 330.88

Halo Infinite 258.54

Rust 241.75

Cyberpunk 2077 225.96

22 Description: Counter-Strike: Global Offensive topped the 2020 list for peak numbers of concurrent players on the online gaming platform Steam. The first-person shooter video game has continuously ranked among the most popular games on Steam since it's
release in August 2012. Second-ranked New World is an open world MMO PC game released by Amazon Games after several delays. The game peaked at 913 thousand concurrent players. Read more
Note(s): Worldwide; 2021; peak number of concurrent players in single hour
Source(s): GitHyp; Steam
 Most played games on Steam in 2021, by hourly average number of players (in 1,000s)
Most played games on Steam 2021, by average players per hour

Number of players in thousands

0 100 200 300 400 500 600 700

Counter Strike: Global Offensive 604.95

DOTA 2 420.31

PlayerUnknown`s Battlegrounds 177.11

Apex Legends 130.65

New World 99.08

Grand Theft Auto V 91.2

Team Fortress 2 89.14

Rust 85.74

Halo Infinite 75.58

Valheim 63.49

23 Description: First released in August 2012, Counter-Strike: Global Offensive was the most popular game on the PC gaming platform Steam during 2021. The online battle arena game averaged almost first-person shooter average nearly 605 thousand players per
hour. DOTA 2 was ranked first with over 420,300 average hours players during the measured period. Read more
Note(s): Worldwide; 2021; average number of players per hour
Source(s): GitHyp; Steam
 Most played games on Steam as of May 2022, by average number of concurrent
players
Most played games on Steam May 2022, by concurrent players

Average number of concurrent players

0 100,000 200,000 300,000 400,000 500,000 600,000

Counter Strike: Global Offensive 570,541

Lost Arc 470,916

Dota 2 445,005

PUBG: BATTLEGROUNDS 218,146

Apex Legends 185,721

Elden Ring 115,552

Grand Theft Auto V 87,068

Rust 78,026

Team Fortress 2 64,825

Destiny 2 59,499

24 Description: Counter-Strike: Global offensive was the most popular game on Steam in May 2022. The multiplayer shooter game racked up an impressive 570 thousand average concurrent players per week, which was more than competing titles Dota 2,
PlayerUnknown`s Battlegrounds, and Apex Legends did. Read more
Note(s): Worldwide; May 2022; based on average number of concurrent players in the last seven days
Source(s): Steam; Website (steam250)
 Most popular games on Steam as of June 2022, based on average playtime in the last
two weeks (in hours.minutes)
Most popular titles on Steam 2022, by monthly user engagement

Average game time in the last two weeks (in hours.minutes)

0 20 40 60 80 100 120

The Scroll Of Taiwu 109.42

VTube Studio 81.51

Neverwinter Nights: Enhanced Edition 58.11

Legends of IdleOn - Idle MMO 56.06

NosTale - Anime MMORPG 52.51

Killing Floor 2 51.57

Crosshair X 42.01

The Guild 3 41.45

Tales of Arise 40.45

Unturned 39.19

25 Description: In June 2022, The Scroll Of Taiwu was the most engaging title on the gaming platform Steam based on average playtime in the past two weeks. Tracked mean average time of users in this game amounted to 109 hours and 42 minutes during the
measured period. Read more
Note(s): Worldwide; June 2022; mean average; 51.1 = 51 hours 10 minutes; 51.01 = 51 hours 1 minute
Source(s): Steam Spy
CHAPTER 04

Games
 Number of games released on Steam worldwide from 2004 to 2021
Number of games released on Steam 2004-2021

12,000
10,696

10,000 9,609

8,137
7,841
8,000
Number of games

6,251
6,000

4,466
4,000
2,679

2,000 1,631

350 336 329 414 551

37 39 95 148 188
0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

27 Description: The online gaming platform, Steam, was first released by the Valve Corporation in 2003. What started off as a small platform for Valve to provide updates to its games has turned into the largest computer gaming platform in the world. The platform
initially released just seven games in 2004, but this number has progressively risen in the ensuing years, reaching a staggering 10,696 in 2021, up from 9,609 in 2020. In the first two months of 2022, 1,514 titles have been released on the platform [...] Read more
Note(s): Worldwide; 2004 to 2021 YTD
Source(s): Steam Spy
 Unit sales of Fall Guys: Ultimate Knockout on Steam worldwide as of December 2020
(in millions)
Fall Guys units sold on Steam worldwide 2020

12
11

10
10

8
Units sold in millions

2
2

0
August 10, 2020 August 27, 2020 November 13, 2020* December 2, 2020*

28 Description: First released in August 2020, Fall Guys: Ultimate Knockout is a platformer game which pits up to 60 players against each other in a battle royale-style fight in a series of mini games. As well as being the most downloaded PlayStation Plus game of all
time, the title sold over seven million units on Steam within the first month of its release. Read more
Note(s): Worldwide; as of December 2020; * Steam only. Read more
Source(s): VGChartz; Website (mediatonicgames.com)
 Monthly number of peak concurrent players of DOTA 2 on Steam worldwide as of
April 2022 (in 1,000s)
DOTA 2 peak concurrent player number on Steam 2016-2022

1,400

1,300

1,200
Number of players in thousands

1,100

1,000

900

800

700

600

500

29 Description: First released in July 2013, DOTA 2 is a multiplayer online battle arena that was created as a sequel to Defense of the Ancients (DotA). Published by Valve Corporation, which is also the creator of the gaming platform Steam, DOTA 2 reached its record
high peak concurrent player number in March 2016 at nearly 1.29 million gamers playing at the same time. In the last measured month, April 2022, the game peaked at over 730 thousand concurrent players. Read more
Note(s): Worldwide; January 2016 to April 2022
Source(s): Steam Charts
 Monthly number of peak concurrent players of Counter-Strike: Global Offensive
(CS:GO) on Steam worldwide as of April 2022 (in 1,000s)
CS:GO peak concurrent player number on Steam 2016-2022

1,500

1,300
Number of players in thousands

1,100

900

700

500

300

30 Description: In April 2022, Counter-Strike: Global Offensive (CS:GO) had 1.01 million peak concurrent players on Steam. This figure had peaked in March of the preceding year at nearly 1.2 million players, no doubt in part due to the coronavirus pandemic which
spread across the world in 2020. As millions of people were encouraged and, in some cases, legally required to stay at home, many people turned to video gaming as a form of entertainment. Read more
Note(s): Worldwide; January 2016 to April 2022
Source(s): Steam Charts
 Monthly number of peak concurrent players of PUBG: Battlegrounds (PUBG) on
Steam worldwide as of April 2022 (in 1,000s)
PUBG peak concurrent player number on Steam 2017-2022

3,500

3,000

2,500
Number of players in thousands

2,000

1,500

1,000

500

31 Description: First released at the start of 2017, PUBG: Battlegrounds (previously known as PlayerUnknown's Battlegrounds) is one of the most popular games on Steam and had over 527 thousand peak concurrent players in the last recorded month, April 2022.
The highest number of concurrent players was recorded in January 2018 at 3.24 million. Read more
Note(s): Worldwide; April 2017 to April 2022; figures are estimates
Source(s): Steam Charts
 Monthly number of peak concurrent players of Grand Theft Auto V on Steam
worldwide as of April 2022 (in 1,000s)
GTA V peak concurrent player number on Steam 2016-2022

300

250
Number of players in thousands

200

150

100

50

32 Description: In April 2022, Rockstar-developed action adventure GTA V reached 153.69 thousand concurrent players on Steam. This is down from the all-time high of over 220 thousand peak concurrent players in February 2020. Read more
Note(s): Worldwide; January 2016 to April 2022; figures are estimates
Source(s): Steam Charts
CHAPTER 05

Storefront reach & impact

 Digital video game purchases by store brand in the U.S. in 2022
Digital video game purchases by store brand in the U.S. 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Amazon 44%

36%

PlayStation Store 32%

29%

Microsoft Store 23%

19%
Epic Games Store / Epic
18%
Games Launcher
17%

Steam 17%

15%

GOG.com / GOG Galaxy 9%

9%
Uplay / Ubisoft Store /
8%
Ubisoft Connect
8%

34 Description: The displayed data on digital video game purchases by store brand shows results of the Statista Global Consumer Survey conducted in the United States in 2022. Some 44 percent of respondents answered the question "Where have you spent money
online on digital video games in the past 12 months (downloads, in-app purchases)" with "Amazon". Read more
Note(s): United States; four waves from Apr 2021 to Mar 2022; 3411 respondents; 18-64 years; respondents who play video games and spent money on digital video games
Source(s): Statista Global Consumer Survey (GCS)
 Digital video game purchases by store brand in Canada in 2022
Digital video game purchases by store brand in Canada 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30%
Amazon 30%

PlayStation Store 30%

Google Play Store 26%

Apple App Store 23%

Steam 23%

Microsoft Store 20%

Nintendo eShop 19%

EA / Origin 18%

Epic Games Store / Epic Games Launcher 16%

Bethesda Launcher 10%

Blizzard / Battle.net 10%

Uplay / Ubisoft Store / Ubisoft Connect 8%

GamersGate 7%

GOG.com / GOG Galaxy 6%

Humble Bundle 5%

35 Description: The displayed data on digital video game purchases by store brand shows results of the Statista Global Consumer Survey conducted in Canada in 2022. Some 30 percent of respondents answered the question "Where have you spent money online on
digital video games in the past 12 months (downloads, in-app purchases)" with "Amazon". Read more
Note(s): Canada; four waves from 6 Apr 2021 to 15 Mar 2022; 840 respondents; 18-64 years; respondents who play video games and spent money on digital video games
Source(s): Statista Global Consumer Survey (GCS)
 Digital video game purchases by store brand in the UK in 2022
Digital video game purchases by store brand in the UK 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35%
Amazon 35%

PlayStation Store 30%

Apple App Store 22%

GAME 21%

Steam 21%

EA / Origin 19%

Google Play Store 18%

Microsoft Store 17%

Argos 16%

Nintendo eShop 15%

Epic Games Store / Epic Games Launcher 14%

Blizzard / Battle.net 9%

Uplay / Ubisoft Store / Ubisoft Connect 6%

Coolshop 4%

GOG.com / GOG Galaxy 4%

36 Description: The displayed data on digital video game purchases by store brand shows results of the Statista Global Consumer Survey conducted in the UK in 2022. Some 35 percent of respondents answered the question "Where have you spent money online on
digital video games in the past 12 months (downloads, in-app purchases)" with "Amazon". Read more
Note(s): United Kingdom; four waves from 8 Apr 2021 to 15 Mar 2022; 982 respondents; 18-64 years; respondents who play video games and spent money on digital video games
Source(s): Statista Global Consumer Survey (GCS)
 Digital video game purchases by store brand in Italy in 2022
Digital video game purchases by store brand in Italy 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Amazon 45%

PlayStation Store 33%

Google Play Store 23%

EA / Origin 17%

Apple App Store 14%

Epic Games Store / Epic Games Launcher 14%

Steam 14%

Microsoft Store 11%

Nintendo eShop 11%

Blizzard / Battle.net 8%

CDKeys 8%

GamersGate 7%

Uplay / Ubisoft Store / Ubisoft Connect 7%

Fxstore 5%

GOG.com / GOG Galaxy 5%

37 Description: The displayed data on digital video game purchases by store brand shows results of the Statista Global Consumer Survey conducted in Italy in 2022. Some 45 percent of respondents answered the question "Where have you spent money online on
digital video games in the past 12 months (downloads, in-app purchases)" with "Amazon". Read more
Note(s): Italy; four waves from 6 Apr 2021 to 14 Mar 2022; 698 respondents; 18-64 years; respondents who play video games and spent money on digital video games
Source(s): Statista Global Consumer Survey (GCS)
 Digital video game purchases by store brand in Germany in 2022
Digital video game purchases by store brand in Germany 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30%
Amazon 32%

PlayStation Store 30%

Google Play Store 25%

Steam 24%

EA / Origin 20%

Apple App Store 18%

Epic Games Store / Epic Games Launcher 18%

Nintendo eShop 15%

Blizzard / Battle.net 13%

Microsoft Store 12%

MMOGA 8%

Uplay / Ubisoft Store / Ubisoft Connect 8%

GOG.com / GOG Galaxy 7%

GamersGate 4%

Green Man Gaming 3%

38 Description: The displayed data on digital video game purchases by store brand shows results of the Statista Global Consumer Survey conducted in Germany in 2022. Some 32 percent of respondents answered the question "Where have you spent money online
on digital video games in the past 12 months (downloads, in-app purchases)" with "Amazon". Read more
Note(s): Germany; four waves from 1 Apr 2021 to 17 Mar 2022; 1630 respondents; 18-64 years; respondents who play video games and spent money on digital video games
Source(s): Statista Global Consumer Survey (GCS)
 Digital video game purchases by store brand in Brazil in 2022
Digital video game purchases by store brand in Brazil 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Google Play Store 43%

PlayStation Store 38%

Amazon 30%

Microsoft Store 19%

Steam 19%

EA / Origin 17%

Apple App Store 15%

Epic Games Store / Epic Games Launcher 15%

Nintendo eShop 7%

Uplay / Ubisoft Store / Ubisoft Connect 7%

Blizzard / Battle.net 6%

GamersGate 6%

Level Up Games 5%

GOG.com / GOG Galaxy 3%

Green Man Gaming 3%

39 Description: The displayed data on digital video game purchases by store brand shows results of the Statista Global Consumer Survey conducted in Brazil in 2022. Some 43 percent of respondents answered the question "Where have you spent money online on
digital video games in the past 12 months (downloads, in-app purchases)" with "Google Play Store". Read more
Note(s): Brazil; four waves from 6 Apr 2021 to 15 Mar 2022; 952 respondents; 18-64 years; respondents who play video games and spent money on digital video games
Source(s): Statista Global Consumer Survey (GCS)
 Demo activations during select Steam Game Festivals in 2020 (in millions)
Steam gaming platform festival demo activations 2020

5.1
5
Demo activations in millions

3.1
3

1
0.6

0
Spring edition Summer edition Autumn edition

40 Description: Gaming platform Steam is known for its seasonal sales and in 2020, the store also hosted several popular digital events. The Autumn edition of the Steam Game Festival saw over 5.1 million demo activations where users downloaded and tested new
and upcoming releases. Engagement over the gaming festivals led enhanced exposure for developers with users adding more game to their wishlists than usual. Read more
Note(s): Worldwide; 2020
Source(s): Steam
 Revenue from online PC and Mac video game stores that game developers sell games
on worldwide in 2021
Global game developers revenue from online video game stores 2021

0% 1-49% 50-99% 100%

Epic Games Store 78% 16% 3% 3%

Steam 40% 13% 26% 21%

GOG 85% 14% % %

Humble 87% 12% 1% %

Itch 80% 10% 2% 7%

Kartride 98% 1% % %

Publisher owned 70% 9% 9% 12%

Direct (via your own website) 59% 12% 8% 21%

Other 65% 9% 6% 20%

41 Description: There are many digital game publishing platforms available for developers. During an early 2021 survey, 21 percent of responding video game developers reported that 100 percent of their revenue was generated via Steam. Epic Games Store, which
was launched amid plenty of industry buzz at the end of 2018, only generated revenue for approximately 24 percent of respondents. Read more
Note(s): Worldwide; 2021; 4,000 respondents; Game Developers Conference attendees
Source(s): Game Developers Conference
 What do you think is a justifiable amount of your game`s revenue for digital
storefronts (e.g. Steam, Epic Games Store, App Store) to take?
Appropriate revenue share for digital stores according to global game developers 2021

Share of respondents
0% 5% 10% 15% 20% 25%

Less than 5% 8%

5% 11%

10% 23%

15% 20%

20% 9%

25% 2%

30% 3%

More than 30% 3%

Don't know/Not
22%
sure

42 Description: Selling games via digital storefronts such as Steam, Good old Games (GOG) or any app store comes at a price for developers. Until the beginning of 2021, the industry default was 30 percent of revenue going the platform owner, and 70 percent of
revenue to the developer. The Epic Games Store has launched amidst announcements of taking a much small cut for itself, immediately upsetting the industry standard. During an early 2021 survey, 23 percent of responding game developers [...] Read more
Note(s): Worldwide; 2021; 4,000 respondents; Game Developers Conference attendees
Source(s): Game Developers Conference
 Sources

Game Developers Conference

GitHyp
Statista
Statista Global Consumer Survey (GCS)
Steam
Steam Charts
Steam Spy
The Verge
Valve
VGChartz
Washington Post
Website (mediatonicgames.com)
Website (steam250)

43