We Don'T See Things As They Are, We See Things As We Are.
We Don'T See Things As They Are, We See Things As We Are.
We Don'T See Things As They Are, We See Things As We Are.
1. Sensation 3.Organization
An individual’s ability to The process of placing
detect stimuli in the selected perceptual
immediate environment. stimuli into a framework
2. Selection for “storage.”
The process a person
4.Translation
uses to eliminate some The stage of the
of the stimuli that have
perceptual process at
been sensed and to
which stimuli are
retain others for further
interpreted and given
processing.
meaning.
Organizing
Interpreting Figure Background ,
Attribution ,Stereotyping, Perceptual Grouping
Halo Effect, Projection ( similarity, proximity,
closure, continuity)
Response
Covert: Attitudes ,
Motivation,
Feeling
Overt: Behavior
made.
Halo Effect :
single charecteristics.
Projection :
Stereotyping :