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    6.how To Launch Your Digital Platform

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    Hithai Shree
    The document provides a framework for launching a successful digital platform by addressing five key questions. It discusses challenges like attracting users, offering standalone value, building credibility, determining pricing, and ensuring compatibility. Specifically, it advises leveraging existing user bases, offering initially useful niche services, recruiting prominent early users through payments or acquisitions, reducing risks via pay-as-you-go pricing or user subsidies, and providing just enough compatibility to attract new users while anticipating resistance from legacy systems.

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    6.how To Launch Your Digital Platform

    Uploaded by

    Hithai Shree
    64 views5 pages
    The document provides a framework for launching a successful digital platform by addressing five key questions. It discusses challenges like attracting users, offering standalone value, building credibility, determining pricing, and ensuring compatibility. Specifically, it advises leveraging existing user bases, offering initially useful niche services, recruiting prominent early users through payments or acquisitions, reducing risks via pay-as-you-go pricing or user subsidies, and providing just enough compatibility to attract new users while anticipating resistance from legacy systems.

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    Personal and professional skills helps u to learn how to launch your digital platform

    Original Title

    6.How to launch your digital platform

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    The document provides a framework for launching a successful digital platform by addressing five key questions. It discusses challenges like attracting users, offering standalone value, building credibility, determining pricing, and ensuring compatibility. Specifically, it advises leveraging existing user bases, offering initially useful niche services, recruiting prominent early users through payments or acquisitions, reducing risks via pay-as-you-go pricing or user subsidies, and providing just enough compatibility to attract new users while anticipating resistance from legacy systems.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    64 views5 pages

    6.how To Launch Your Digital Platform

    Uploaded by

    Hithai Shree
    The document provides a framework for launching a successful digital platform by addressing five key questions. It discusses challenges like attracting users, offering standalone value, building credibility, determining pricing, and ensuring compatibility. Specifically, it advises leveraging existing user bases, offering initially useful niche services, recruiting prominent early users through payments or acquisitions, reducing risks via pay-as-you-go pricing or user subsidies, and providing just enough compatibility to attract new users while anticipating resistance from legacy systems.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    How to Launch Your

    Digital Platform
    A playbook for strategists – by Benjamin Edelman
    Questions every Entrepreneur must ask?

    In order to launch a Digital Platform.


    • What are the Challenges?
    • Why it happens?
    • What can be the solution?
    • What are my competitors up to?
    • What risks and sacrifices does a platform demand?
    Framework involves asking five basic
    questions:
    • Can I Attract a Large Group of Users at Once?
    A new platform can do this only if at least one of two conditions is true:
    1. The company already has the users it needs on another platform.
    2. User data is publicly available.
    • Can I Offer Stand-Alone Value?
    Consider two strategies:
    1. Start with an industry niche.
    2. Find or build small social groups.
    Continuation…
    • How will I Build Credibility with Customers?
    • How Should I Charge Users?
    Pay-as-you-go
    User Subsidies.
    • Can I Make My Platform Compatible with Legacy Systems?
    For Numerous
    The Platform Builder’s Checklist:
    • AMASS A LARGE USER BASE
     Leverage existing user groups.
     Use publicly available data as a substitute for one user group.
    • OFFER STAND
     Add a service that is useful even if few others join the platform.
    • RECRUIT MARQUEE USERS
     Pay them to join.
     Buy the marquee brand.
    • REDUCE USERS’ RISKS
     Offer pay-as-you-go pricing.
     Subsidize early users.
    • ENSURE COMPATIBILITY WITH LEGACY SYSTEMS
     Offer just enough compatibility to attract new users.
     Anticipate resistance from legacy systems.

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