It Presentation: Submitted By: Section: FE2
It Presentation: Submitted By: Section: FE2
It Presentation: Submitted By: Section: FE2
Submitted By :
Section : FE2
Abhishek Singh
Suhdeep Cheema
Dakshesh Tiwari
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Contents
Introduction
About Aircel
Marketing strategy
Plan
Future
Advantages
Competitors
Recommendation
Introduction
3
Target Audience
proposition/key element
Promotion
Distribution
Implementation
Marketing goal
Policies
Innovation of product
Plan
7
Will Aircel be able to acquire decent subscriber base & if it is, how will
it maintain it, with churn rate reaching it to top at 3.3 %?
May be it will adopt merger & acquisition route or it will bet on highly
competitive tariff pricing along with VASs.
Its strong financial backing from Maxis. A total of $10 billion has
been kept aside for investment till 2011 along with commitment
of over $5 billion for countrywide capex rollouts through 2009
.
The NGN expertise of Maxis telecom in more mature markets
like Malaysia especially with 3G & WiMAX.
Reliance communication
Airtel
Vodafone
0.4
Aircel 0.3
0.25
0.2
0.15
0.1
0.05
0
Reliance communication Airtel vodafone Mts india Aircel
RECOMMENDATIONS:
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Thank You